Design Thinking and Disruptive Innovation in Healthcare Marketing
Creating Value in Healthcare through Disruptive Social and Mobile Innovation
55
Social Media and Mobile Health Creating Value March 6, 2012
description
On March 6 2012 we hosted an Innovation Session in our South San Francisco Accelerated Solutions Environment (ASE) center, to explore the topic of “creating value in healthcare through disruptive innovation” (see video here or at the end of the post). The conference was co-sponsored by Wilson Sonsini Goodrich & Rosati (WSGR), the French American Chamber of Commerce (FACC) and the German American Business Association (GABA). Among others, we invited Intel Capital, Sony Mobile Communications and Happtique to give their perspective on how social and mobile innovation can help improve quality of care and contain costs.
Transcript of Creating Value in Healthcare through Disruptive Social and Mobile Innovation
Social Media and Mobile Health
Creating Value
March 6, 2012
2 Social Media and Mobile Health - Creating value © Copyright Capgemini 2012 All Rights Reserved
Many Thanks to the Event Organizers and Sponsors!
Anita Melikian (WSGR and FACCSF, LS Committee co-Chair)
Benoit Berthoux (Capgemini Consulting)
Brynhild Dumas (FACCSF, Executive Director)
Caroline Raynaud (GABA, Executive Director)
Edda Mihaescu (GABA, LS Committee co-Chair)
Gabriel Paulino (FACCSF, LS Committee co-Chair)
Marie Bayaut (FACCSF)
Morgan Desvignes (FACCSF)
Stefanie Bastian (GABA)
Thomas Celerier (Capgemini Consulting and FACCSF)
Ulrike Ruppelt (GABA, LS Committee co-Chair)
… and the entire GABA and FACCSF Teams!
3 Social Media and Mobile Health - Creating value © Copyright Capgemini 2012 All Rights Reserved
Agenda
Introduction
Keynote speakers:
– Vibhor Rastogi, Investment Director, Intel Capital
– Peter Kacandes, Senior BD Manager, Sony Mobile
Communications
– Paul Nerger, CTO, Happtique Inc
– Nick Hayes, President, Influencer50
Panel Discussion / Q&As
Wrap-up
4 Social Media and Mobile Health - Creating value © Copyright Capgemini 2012 All Rights Reserved
US Health Care costs have been rising over the past 50 years,
currently increasing at 2-3 times the rate of inflation…
Total US Health Spending
and its Percent Share of GDP
5.20%
7.20%
9.20%
12.50%
13.80%
16% 16.60%
17.60%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
0
500
1000
1500
2000
2500
3000
Sp
en
d a
s a
% s
ha
re o
f G
DP
Healt
hc
are
sp
en
d in
Bil
lio
ns
Source: Centers for Medicare and Medicaid Services (CMS), Office of the Actuary
Life expectancy
and Health Spending per Capita
Source: Economic Policy Institute, 2007
…Without translating into superior Quality of Care
when compared with international benchmarks
5 Social Media and Mobile Health - Creating value © Copyright Capgemini 2012 All Rights Reserved
Research
Patients
HCPs
Channels
Public /
Private
Payers
LS
Industry
Rising costs /
Health Care
Reform
Scientific
Innovation /
Patent Cliff
Patients
Empowerment
Growth in
Emerging
Markets
Social
Platforms,
Communities
Electronic
Health Records
Smart
Packaging,
RFID
Cloud-based
Infrastructure
Govern-
ment
Cost Quality
How can Digital Innovation Help Create Value
in a Complex and Evolving Health Care Ecosystem?
Disruptive Health Care
Trends
Disruptive Digital
Innovation
Health Care Ecosystem
Consolidation
Smart phones,
Tablets, Apps,
Telemedicine
6 Social Media and Mobile Health - Creating value © Copyright Capgemini 2012 All Rights Reserved
#1 60%
81 25%
7 Social Media and Mobile Health - Creating value © Copyright Capgemini 2012 All Rights Reserved
Vision Execution
What unmet needs are we trying to answer?
– Disease prevention and adherence
– Product integrity
– Clinical decision making support
– ….
What is the current level of maturity of these
technologies?
Should the vision be regional or global?
…
How to align incentives to drive technology
adoption?
How to overcome current technical feasibility
challenges?
How to protect privacy and confidentiality of
Patient personal health data?
What are successful case studies?
…
Improving Quality and Cost of Care through Digital Innovation
Their Perspective
8
Benoit Berthoux
Head of Life Sciences
West Coast Practice
4000 Shoreline Court, Suite 210
South San Francisco, CA 94080
Mob.: +1 415 200 9859
Investing in
Global Innovation Mar 05, 2012
FINANCIAL
Intel Capital Mission
Enhance Intel’s Strategic Objectives By Making and Managing Financially Attractive Investments
STRATEGIC
A Stage Agnostic and Long-Term Investor
Investing In a World of Possibilities
Enterprise and Cloud
Mobility
Software and Services
Intelligent Systems
Ultrabooks Tablets
Smart Phones
AppUp Center™ Cloud Computing & Security
Visual Computing & Open Source
Servers, Networking & Storage Manageability & Virtualization Data Centers & Cloud Services
Digital Signage Connected Car & IVI
Home Energy Management
Digital Media & Entertainment
Consumer Internet
Manufacturing Memory
Cleantech Greentech
Content Delivery/Services Gaming & Education
Advertising
e-Commerce Social Media & Mobile Web
Enabling Platforms
Grid Infrastructure Smart Commercial Buildings Microgrids & Communities
Semiconductor Process EDA Tools & IP
Non-Volatile Memory
Intel Capital’s Investment Criteria
When making investments, we look for:
● Innovative technology and usage models
● Strategic interest to Intel
● Strong management teams
● Addresses rapidly growing and sizable markets
● Exit opportunity
6 IPOs 28 Acquisitions
51% Outside N. America
74 International Investments
Intel Capital Investments
2011
Historical
158 New Deals
$526M
194 IPOs 289 Acquisitions
36% Outside N. America
51 Countries
1,212 Deals
$10.4 Billion
2011 Investments
*Other marks and brands are property of their respective owners
2011 Intel Capital Exits
34 Portfolio Company Exits: 28 M&A and 6 IPOs
USA
China India Netherlands
Japan France UK Israel
China: NASDAQ
China: NYSE
China: GTSM
Poland: GPW
Taiwan: GTSM
Taiwan: TSEC
Intel Offices
Intel Capital Invested
Intel Capital Offices in 26 countries Investments in 51 Countries
Intel Capital Global Presence Invested $10.4+ Billion in 51 Countries
Successful Investments
*Other marks and brands are property of their respective owners
Helping to Support Successful Global Businesses Since 1991
Global Investment Syndicate
*Other marks and brands are property of their respective owners
Worldwide Co-investors Providing Ready Access to Growth Capital, Global Market Reach, Board Members and Advisors
Intel Capital Technology Days
Delivering value for customers and portfolio companies
*Other marks and brands are property of their respective owners
Ver. Dec 2011
Shortcuts the Corporate Technology Evaluation Cycle by Directly
Connecting Portfolio Companies with Industry Executives
Intel Capital’s Unique Advantages
● One of the largest technology venture capital organizations worldwide
● Invests at all stages in private and public companies
● Leads investment rounds, takes larger stakes, actively participates on boards
● Speed and agility to make quick decisions
● Global brand recognition
● Committed to portfolio company success
Provider and Payer Technologies
• Pay for Quality vs. Pay for Volume
driving adoption of risk based entities such as ACOs
• Cloud based Ambulatory and Hospital EMRs lowering cost of adoption of clinical technologies and digitizing the HC ecosystem
• Big data for Clinical decision support an interesting new trend
• Payers trying to become more consumer focused in anticipation of rollout of HC reform in 2014
Source: Oppenheimer, Frost and Sullivan, CMS, Morgan Keegan
Representative Portfolio
Remote Patient management
• Aging populations: 65+ expected to reach 53M by 2020 and 80M by 2050 in the US. This long term demographic trend a key driver for the remote patient monitoring market
• In place aging – There is greater desire on part of individuals and families to age in place. Remote patient management provides this flexibility
• Treatment of Costly diseases - Chronic heart failure (CHF) one of the most common causes of hospitalization for elderly Americans, and is also one of the nation’s most costly conditions to treat. Remote patient management effective in preventive treatment of patients
Representative Portfolio
Source: ABI Research
Consumer and Mobile Health
• Smartphone adoption • Hundreds of million smart phones have the potential to be used for sensing and transmitting HC data
• Mobile PHR adoption accelerated by EHR adoption and potential for integration via standard data interfaces
• Increasing consumerism • Twice as many Gen-X and Gen-Y consumers want to access and maintain their PHRs using a mobile device than do Baby Boomers and Seniors
• 50% of consumers in a recent study want a personal monitoring device to alert and guide them to make improvements in their health or treat a condition
Representative Portfolio
Source: PWC
Bioinformatics and Genomics
Key Focus areas
• Genomics
• Proteomics
• Bioinformatics and bioanalytic portals
• Molecular modeling
• Computational chemistry
Representative Portfolio
Investing in Global Innovation
26 CONFIDENTIAL
Mobile Health - Sony Mobile Communications
Peter Kacandes, Sr. Business Development Mgr. 2012
CONFIDENTIAL
Who we are
The Communication Entertainment brand
Making
people smile
CONFIDENTIAL
Founded in1946
Global company with headquarter in Tokyo
World's leading electronics and entertainment
company
Chairman, CEO and President: Sir Howard
Stringer (also Chairman of the Board for Sony
Ericsson )
36.8B USD market cap as of Feb 28, 2011
169,900 employees as of Dec.31, 2010
1979 - First “Walkman” launch
1982 - World’s first CD player launch
1988 - CBS Records (later SME) acquired
1989 - Columbia Pictures (later SPE) acquired
1994 - First PlayStation® launch
1996 - Digital camera “Cyber-shot” launch
30
The new generation Xperia™
31
Differentiate
Sony’s expertise inside
without with
32
Integrate
Beautiful and easy-to-use smartphones
CONFIDENTIAL
Key Technologies for Mobile Health/Medicine/Fitness
• Communications
• ANT+
• NFC
• Wearable Computing
• Sensors
• Devices
• Connectivity
• Backend Services in the Cloud
• Social
The Quantized Self
CONFIDENTIAL
ANT +
• Compact (small stacksize)
• Scalable (supports complex network topologies)
• Flexible (supports ad hoc network reconfiguration)
• Focused (not a standard development organization)
• Proven (millions of nodes delivered)
• Continua use case requirements for Body Area Networks
(BAN) including:
• Proven Ultra-low Power
• Co-existence with nearby networks
• Small memory size
• Support Range and data transmission rates
• Number of devices on network
• Mobility
• Ad hoc capability
• Frequency agility
Key Features
• ANT+ Interoperable Product Examples • Wrist-mounted instrumentation
• Heart Rate Monitoring (HRM)
• Speed and Distance Monitoring (SDM)
• Bike computers
• Health and wellness monitoring devices
• Industrial sensors
• Low data-rate communications
• Active RFID
• Location-based services
• Utilities wireless Automated Meter Reading (AMR)
• Smart toys
• Automotive instruments
• Remote Control
• Central control of power devices
CONFIDENTIAL
ANT+ Topologies
ANT+ /
DevZone
User
nam
e
Pass
word
Lost
Password?
Register
(Restrictio
ns apply)
CONFIDENTIAL
Example: Continuous Blood Glucose Monitor
• ANT+ Transdermal
Sensor and Android
recording/reporting
application (FDA
approved)
• FDA approval for app
expected in March
• Studies show up to $40K
savings per year through
better control
Dexcom
CONFIDENTIAL
NFC – Near Field Communications, Sony Dynamic Tag
• The Spirit System is a complete technology
system that includes:
• (1) Hardware
• (2) Software
• (3) Project-based, progressive cross-curricular and
nutrition curriculum
• (5) Ongoing support
• The system integrates into already established
learning techniques and efforts for school physical
education programs, corporate wellness, individual
and group training. The results of using the system
lead to better and more effective utilization and
integration for all individuals involved in the
program.
• We offer ala carte’ or bundled solutions, which
allows simple implementation of our software with
other technologies, along with training and a state-
standard aligned, project-based curriculum and
numerous resources for long-term success.
Health Sensors, too. Not Just Commerce
CONFIDENTIAL
The Quantized Self
• If you want to change or improve
something, then you have to
measure it and track it
• Adapting methodologies of Six
Sigma and TQM to the self
• Simplified and made mass
accessible by mobile tech
(phones/apps/services/sensors)
Gathering and analysing data about their everyday activities
to help them improve their lives
CONFIDENTIAL
Key Issues for Successful Mobile Health Apps
• Interoperability
• Integration
• Intelligence
• Outcomes
• Socialization,
• Engagement
• Predictive
• Preventative
• Personalized
• Participatory
CONFIDENTIAL
Opportunities for Mobile in Health and Medicine
• Patient/User Driven/Centered Care
• A Mobile handset is the most personal device and the most likely to always have with
them
• Immediacy
• The mobile handset makes it possible for the user to have immediate feedback
information about their issues/condition
• Action
• Allows the user to take action quickly
• Control
• Helps user to keep tighter control of metrics has huge impact on outcomes and
potential for cost reduction
CONFIDENTIAL
Xperia NFC SmartTags
CONFIDENTIAL
Xperia NFC SmartTags
• "All the new [Xperia] devices come equipped with NFC and to help
connectivity across mobile devices and in the home [Sony] has also
launched 'smart-tags,'" Informa principal analyst Dave McQueen said in
a statement.
• "Based on NFC and offered in packs of three, users can set up profiles
via the smartphone for individual smart-tags depending on a
requirement, such as connectivity in-car or with a music system. These
take a shortcut to the benefits of near-field connectivity, offering a much
more practical and easier proposition to the end user."
mHealth App Stores for Hospitals, Clinicians, and Patients
Mobile Health Market is Taking Off Now 11% Increase in pharma mobile projects since ’06 (E&Y)
30% US Physicians w/ and iPad (Manhattan Research)
31% Medical Device patents that include
wireless (CC)
35% US adults with a smartphone (Pew)
$84M 2010 sales for medical apps
(Kalorama)
600M health apps downloaded in
2012 (Pyramid)
$718 Million in 2011 Generated by health apps and mobile health devices (research2guidance)
63% of physicians are using
mobile health solutions that are not connected to their practice or hospital (PWC)
85% of patients want to
receive their mHealth apps from their healthcare providers and the clinicians that they trust (PWC)
44 How will you tap into your staff’s and patient’s mobile devices?
Happtique’s Mission Become the go-to destination for healthcare
professionals for learning about and purchasing mobile Health (mHealth) apps, devices, and solutions
Help the worldwide medical community lower the cost of healthcare while simultaneously improving the quality of care and the quality of life through the use of mobile technologies
Provide a simple yet effective means of prescribing mHealth technology to patients by their care providers that will improve their condition
We are here to help providers with an mHealth Strategy
4 Problems
46
Poor Health App Categorization
Can’t Provide and Manage Apps & Devices for Staff
Don’t Know the Quality of Apps
Providers Can’t Provide Apps to
Patients
1 Solution
47
Leadership in cost reduction and achievement of outcomes are vital mHealth is a pathway to this Leadership
3 Products - 3 Markets Served
Enterprise Edition
Empower healthcare enterprises to leverage mHealth technology to improve the quality of
care while reducing costs
Professional Edition
Provide access to mHealth technology for
individual healthcare professionals
Patient Edition
Enable patients to help manage their own health using
mHealth technology in partnership with
their healthcare providers
Hospital Substore Your own Hospital
Branding Private Catalog
mRx – Prescribing Health Apps
Buttons on menu bar to share and prescribe an app
Sends a mobile app prescription to the patient after confirming physician’s license details and signature via email
Patient includes insurance and co-payment details
Automatic app payment via co-pay, credit card and insurance reimbursement
Patient receives email with app link
50
mRx
10,00+ Apps
iTunes Curating and Indexing
Medical Health & Fitness
Apple App Store and Android Marketplac
35,000+ Apps
Happtique Professional Catalog
150+ Clinical Topics
15
0+
Pro
fess
ion
al A
ud
ien
ces
App Certification Program
Blue Ribbon Panel Physician-Nurse-mHealth Technologist-Patient Advocate
App Certification Review Board
Set Standards for App Certification
Implement Program and Oversee Reviewers
Review Apps
52
Happtique Vision Execution We provide cloud services that enable healthcare providers to tap into the mHealth eco-system to: quickly deploy your mHealth
strategy connect your staff, patients,
and payers through the cloud provide you with the catalog
of quality off-the-shelf apps that you can leverage
project you as a leading-edge Healthcare provider
53
Happtique in the Market
Our Customers
