Creating Value for Consumer Packaged Goods Customers in the 21st Century

1Changing Landscape Melbourne November 2016

Creating Value for FMCG Customers in the 21st

Century

Dermott Dowling – Managing Director@Creatovate

www.creatovate.com.au


FMCG is changing Fast!FMCG is changing Fast!FMCG customers need your helpFMCG customers need your helpCreate an entrepreneurial cultureCreate an entrepreneurial cultureHow many types of innovation are there?How many types of innovation are there?How can you innovate past packaging?How can you innovate past packaging?Use the network multiplier effect – open Use the network multiplier effect – open up and innovate!up and innovate!


Consumers shopping Consumers shopping habitshabitsConsumer buying Consumer buying behaviourbehaviourCustomer ranging Customer ranging strategystrategyPremiumisationPremiumisationPrivate LabelPrivate LabelShop the peripheryShop the periphery


Start with “i” or why?Start with “i” or why?Understand your customers problemsUnderstand your customers problemsRapidly prototype and test solutionsRapidly prototype and test solutions


Wanting is not enoughWanting is not enoughCreating is essentialCreating is essentialBehaviour is importantBehaviour is important

Think Think BIG!BIG!Act Act smallsmall


1.1. Profit ModelProfit Model2.2. NetworkNetwork3.3. StructureStructure4.4. ProcessProcess5.5. Product PerformanceProduct Performance6.6. Product SystemProduct System7.7. ServiceService8.8. ChannelChannel9.9. BrandBrand10.10. Customer EngagementCustomer Engagement


1950s Mum1950s Mum Mum TodayMum Today


Secondary marketsSecondary marketsSupply Chain IntegrationSupply Chain IntegrationComplementary PartneringComplementary PartneringAlliancesAlliancesFranchisingFranchisingCoopetitionCoopetitionCollaborationCollaborationCrowdfundingCrowdfundingOpen InnovationOpen Innovation


Big has become bad in FMCGBig has become bad in FMCGInnovators solve customers problemsInnovators solve customers problemsEntrepreneurship is a mindsetEntrepreneurship is a mindsetThere are many ways to innovateThere are many ways to innovateWho are you helping?Who are you helping?How can you network as FPLMA?How can you network as FPLMA?


Dermott DowlingDirector

T: +61 400 040 195

[email protected]

www.creatovate.com.au

Creating Value for Consumer Packaged Goods Customers in the 21st Century

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