Creating truly personal omni-channel customer experiences by Brian Solis and Smartfocus
Creating Truly Innovative Experiences / HPX Digital
-
Upload
adam-kruszynski -
Category
Education
-
view
112 -
download
4
description
Transcript of Creating Truly Innovative Experiences / HPX Digital
![Page 1: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/1.jpg)
Creating Truly Innovative ExperiencesAdam Kruszynski / www.adamoutsidethebox.comDirector of Digital @ RevolveHPX Digital 2013 @ Atlantica Hotel in Halifax
![Page 2: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/2.jpg)
Where is this all going?
The Road Ahead
Tan Le @ Ted.comEPOC Headset
Translates thoughts into computer input
![Page 3: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/3.jpg)
???The Big
![Page 4: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/4.jpg)
7 ½ Steps to Create Truly Innovative Experiences
![Page 5: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/5.jpg)
1. Know What You Want2. Choreograph User Journey3. Storyboard Each Experience4. Build a Functional Prototype5. Build the Experience6. Test with Real Users7. Execute & Measure½ Expect it to change, often in ways
you could not even imagine…
![Page 6: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/6.jpg)
Step 1: Know What You Want
Released in 20018MB Internal RAM
![Page 7: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/7.jpg)
Step 2: Choreograph User Journey
![Page 8: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/8.jpg)
Step 3: Storyboard Each Experience
TIMBER MART SharpShooter Game Contest for Junior Hockey AssociationsFacebook, iOS, & Android
![Page 9: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/9.jpg)
Step 4: Build a Functional Prototype
![Page 10: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/10.jpg)
Step 5: Build the Experience
![Page 11: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/11.jpg)
Step 6: Test With Real Users
![Page 12: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/12.jpg)
Step 7: Execute and Measure
![Page 13: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/13.jpg)
Step 7.5: Expect it to change in ways you could not imagine
![Page 14: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/14.jpg)
Ideationis not a step,
it’s a constant
![Page 15: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/15.jpg)
Typical BrainstormsIdea A Idea B Idea C Idea D Idea E Idea F
Problem 1
Problem 2
Problem 3
Problem 4
Problem 5
Problem 6
Problem 7
No Real Winners!
![Page 16: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/16.jpg)
Typical BrainstormsIdea A Idea B Idea C Idea D Idea E Idea F
Problem 1
Problem 2
Problem 3
Problem 4
Problem 5
Problem 6
Problem 7
No Real Winners!
Ideation Idea Execution
![Page 17: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/17.jpg)
True Ideation Process
1. Simplify Requirements
2. Ideate Together
3. CompareNot Eliminate
4. Amplify YourBest Ideas
5. Pilot & UserTest Your Ideas
![Page 18: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/18.jpg)
3 Laws of Innovation with New Technology
![Page 19: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/19.jpg)
Law #1: Choose Simple & Powerful
![Page 20: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/20.jpg)
Law #2: Use Natural Behaviour
![Page 21: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/21.jpg)
Law #3: Rely on Native Integration
![Page 22: Creating Truly Innovative Experiences / HPX Digital](https://reader031.fdocuments.us/reader031/viewer/2022012322/555ed857d8b42a772f8b4dd8/html5/thumbnails/22.jpg)
Thank You + Surprise + Questions
Adam KruszynskiDirector of Digital @ RevolveCo-Chair @ AIM ConferenceLinkedIn: ca.linkedin.com/in/kruszynskiadam/Twitter: @adamoutsidedboxWebsite: www.adamoutsidethebox.com (also has copy of this deck)
Surprise: You are welcome to download my digital book for FREE (iTunes / PDF)
www.adamoutsidethebox.com/writing/