#CREATING THOUGHT LEADERS tweet Book01

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Book Excerpt

#CREATING THOUGHT LEADERS

tweet Book01

By Mitchell Levy

Foreword by Marshall GoldsmithAfterword by Jeffrey Hayzlett

Helping Experts Inside of Corporations Amplify

Their Thought Leadership

E-mail: [email protected] Stevens Creek Blvd., Suite 210

Cupertino, CA 95014

An Actionable Business Summary



BOOK EXCERPT Table o Contents

Foreword by Marshall Goldsmith

Section I: Why Should You Be a Thought Leader?

Section II: What Does It Take to Be a Thought Leader?

Section IV: Benets of Being a Thought LeaderSection VI: Craft and Rene Your Message

Section X: What Else Should You Be Doing or Thinking About?

About the Author

Helping Experts Inside of Corporations Amplify Their Thought Leadership

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3#CREATING THOUGHT LEADERS tweet Book01

ContentsThis is the Table o Contents (TOC) rom the book or your

reerence. The eBook TOC (below) difers in page count

rom the tradebook TOC.

Foreword by Marshall Goldsmith 17

Introduction 19

Section I

Why Should You Be a Thought Leader? 21

Section IIWhat Does It Take to Be a Thought Leader? 31

Section III

Who Has Made the Transition toThought Leader/Guru? 43



Section IV

Benets of Being a Thought Leader 53

Section V

Dening Your Space andCreating Your Opportunity 61

Section VI

Craft and Rene Your Message 75

Section VII

Thought Leaders Need H.E.L.P. 81

Section VIIITips to Start on the Thought Leader

Path Today 93

Section IXBe a Great Radio or TV Guest and

Be Quoted in the News 101




5#CREATING THOUGHT LEADERS tweet Book01

Section X

What Else Should You Be Doing or

Thinking About? 113

Appendix A

Thought Leaders Need H.E.L.P.

(Summary) 122

Appendix B

Steps to Crowdsource a THiNKaha Book 123

Afterword by Jerey Hayzlett 125

About the Author 127



#CREATING THOUGHT LEADERS tweet Book01 7

Foreword by

Marshall Goldsmith

In line with the concept of this book, I will keep

my foreword short. This is the career Bible for

thought leaders! It clearly shows you how to turn

your expertise into thought leadership, which is

a necessary concept for successful twenty-rst

century organizations.

Marshall Goldsmith

The Most Inuential Leadership

Thinker in the World

(Thinkers50 Survey—Sponsored byHarvard Business Review )




In this rst section, I dene the terms expert,

thought leader, and guru and describe why it

might make sense for you to be recognizedin your eld for what you do.

Section I

Why Should You Be a

Thought Leader?




Today’s world is full of distractions.When our minds become overloaded

with irrelevant information, we can

lose track of our goals.

Our minds are powerful. We use

them to feel, decide, and act.

Harnessing the power of our mindsgives power to our life and work.

1

2




3

We have three brains, each

of which has evolved over

time—a primitive brain

being rst; then limbic; and

the last, neocortex.41

4. Paul D. MacLean, A triune concept of the brain and behavior

(Toronto: Univ. of Toronto Press, 1973).




What attributes are typically seen in thought

leaders? What activities should you be focused on?Where should you be sharing your wisdom?

Section II

What Does It Take to Be aThought Leader?




Thought leader means

dierent things to dierent

people, but what does

it mean to you?

16




17

18

Step 1 to becoming a thought

leader: you want to be one!

Step 2 to becoming a thought

leader: write a book about thetopic you are an expert in!



Section IV: Benets of Being a Thought Leader




So if you make the journey from expert to thought

leader, is it worth it? How are you viewed? Whatdoes it mean? Where do you go from there?

Section IV

Benets of Being aThought Leader



Section IV: Benets of Being a Thought Leader

We tend to question everything.To engage the spirit is to engage

faith—not necessarily faith in a

god but faith in a greater purpose.

“Faith is daring the soul to

go beyond what the eyes can see.”—William Newton Clark

59

60




61

62

Do you live or work by a specicbelief system today, spiritual

or otherwise? How did it form?

How does it guide your behavior?

Faith in a greater purpose

facilitates both physical strength

and mental focus. We are engagedand invested in an outcome.



Section VI: Craft and Rene Your Message




What should you say? Why do people want to

listen? How are you going to create action fromyour audience?

Section VI

Craft and Rene Your Message



Section VI: Craft and Rene Your Message

77

78

Take your unique message and see

how it helps accomplish both your

and your organization’s goals.

Your message should be

easy to articulate and remember,

and each element of your messageshould foster an action.




79

80

Test drive your messaging. Does it

appeal to others—both inside and

outside the organization?

The target audience of your message

should be the prospects for yourbusiness or their inuencers.




There are so many activities that you should be

doing on a daily, weekly, and monthly basis.

You should also consider experimenting with

one to two new ideas each month (or quarter

depending on the magnitude of the idea) as the

marketplace keeps changing, and you need to

change with it.

Section X

What Else Should You BeDoing or Thinking About?




130

131

Put the title author on your business

card. At least 20 percent of the people

who see it will ask you about it.

How do you measure success?

Have a plan; measure your results

against the plan. Share yourexpectations and results with others.




132

The commitment, desire,

and discipline required

to achieve thought leader

status must be exceeded by

your actions to sustain it.




Afterword by

Jeffrey Hayzlett

As a global businessman, I know that to be

successful you need to know what you want and

then go get it. If you want to be an expert in

your eld, then make it happen. In #CREATING

THOUGHT LEADERS tweet Mitchell hands you

the reigns with the necessary tools, tips, and “aha”

moments to get started. So stop thinking, jump inthe saddle, and start reading.

Jefrey Hayzlett

Global Business Celebrity,

Bestselling Author, andSometime Cowboy



Mitchell Levy, CEO, Thought Leader Creator & Publisher of THiNKaha®, has

successfully founded over fteen rms and partnerships, is a well-known business

consultant, strategist, educator, and an Amazon best-selling author with eighteen

business books. Mr. Levy is a frequent media guest and a popular speaker, lecturing

on business and management issues throughout the United States and around theworld. He has provided strategic consulting to over 100 companies, has advised

over 500 CEOs on critical business issues through the CEO networking groups

he’s run, and has been Chairman of the Board of a NASDAQ listed company.

Today, Mr. Levy’s principal focus is turning corporate leaders and experts into

recognized thought leaders in their spaces. He does this through speeches,

coaching, mentoring, various tools and partnerships, and his highly successful

physical and eBook publishing businesses where he’s published over 225 titles.

Mr. Levy is also Executive Director of College Open Textbooks/Open Doors

Group, which works to evangelize the use of open textbooks at community colleges

and four-year institutions. Previously, Mr. Levy spent thirteen years working for

corporations in IT, nance, and operations, including Sun Microsystems where

he ran the e-commerce component of Sun’s supply chain, created four executive

education programs at two dierent Silicon Valley Universities, was the conferencechair for four Comdex conferences focusing on business executives at medium- to

large-sized enterprises, has contributed to and written over 100 articles, given over

250 speeches on e-commerce and business, and has prognosti cated and published

an annual top ten business trends for over a decade at the turn of the century. Mr.

Levy earned a BS in Operations Research from the University of Miami and an

MBA from the College of William and Mary.

About the Author



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