Creating Sustainable Long Term Growth
20
Long Term Growth
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Transcript of Creating Sustainable Long Term Growth
Long Term Growth
Methods
• New Stuff
• Go Global
• Holistic Marketing
New Stuff
Product Development Process
Idea Generation
Product Development Organization
The Best Way to Set Up the Product Development Process
Unique and Superior Product
Go Global
Increased Customer Base
Understanding Customer Preferences
Understanding Foreign Business Culture
US = OK
Japan = Money
Brazil = “Insult”
Russia = Zero
Where to Go?
Holistic Marketing
Current Trends: Flattening
Socially Responsible Marketing: CSR
Socially Responsible Marketing: Cause Marketing
Evaluation and Control
• Evaluation– Efficiency– Strategic
Future of Marketing
HolisticROI
ScienceAutomated
Precise
DepartmentFree Spending
IntuitionManualMass
FIN
New Stuff
Go Global
Holistic Marketing
