Creating PORT FOLIO for new innovation Crystal View
Transcript of Creating PORT FOLIO for new innovation Crystal View
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PORT FOLIO
CRYSTAL VIEW
Submitted By
Crystal View Inc.
ANISH POKHREL
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COMPANY OVERVIEW
We all have been through smaller road accidents or have watched some sorts of accidents
or other in the road. Driving is always fun but is dangerous at the same time. According to the
WHO so far more than 25 million people have died in the vehicle-related accidents. Even with
all the advancement in vehicle safety technology, the death toll seems to just go one way that is
higher and higher. Around 1.2 million people die each year on the world‟s road accidents and
that death toll is to peak up by 65% by the year 2020, according to a report by WHO and World
Bank. Because of this ever ending one way problem, I came up with an idea of creating
something which can potentially help to lower the numbers and at the same time can establish
me as a successful business man. The first thing I thought was what the reasons behind these
accidents were. So I researched couple things about National Highway Traffic Safety
Administration. The two major reasons I found was Weather and Distracted Driver. These two
reasons were enough for me to establish this magnificent product called Crystal View.
Crystal view is a single owner private company. The company is dedicated towards
providing best technological product that can help to lower the number of road accidents. The
goal of crystal view is to be implanted in each vehicle that will be manufactured by any
automobile corporation throughout the world. Crystal View is a device that fits into a vehicle and
takes control of the driver view. It‟s a view enhancing device. The basic work process of crystal
view is very simple as its name. It gets attached to the micro chip inside your can and projectsthe 360® view in your front and back windshield and also your side windows. There are 8 high
resolution cameras that go in each side of the vehicle and project the crystal view for the driver.
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OUR VISION
The vision of crystal view is to change the way people drive and lower the number of accidents
to a minimum lever by providing a high resolution views in each vehicles that comes out of the
auto factory.
MISSION STATEMENT
The crystal view brand stands for one thing: sheer driving pleasure and enhance the safety of
each driver who loves to drive.
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CRYSTAL VIEW
ANISH POKHRELPatent Agent
U.S Patent & Trademark Office Registration Number 321392
United States Patent PatentNumber: 102,345,234
Pokhrel Date of Patent: Jan. 15.2013
Crystal View Inserts
Inventor: Anish Pokhrel
9716 Ohern Plaza, Omaha
NE, 68127, USA
Application No: 986,898
Filed: May.21.2011
Int. C1………………… E38NJ88/21
U.S C1………………….87/169.5:83/170.1
Field of Search…….82/165,168,169.2,169.3 Attorney, Agent, or Firm – Anish
Pokhrel Primary Examiner – JohnHumphrey
Assistant Examiner – Adam Smith
US00999S4773
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CRYSTAL VIEW
ANISH POKHRELPatent Agent
U.S Patent & Trademark Office Registration Number 321392
United States Patent Patent Number: 102,345,234
Pokhrel Date of Patent: Jan. 15.2013
Abstract
The crystal view is a advanced Global Positioning device that is installed inside the vehicle with
its external parts attached outside of the vehicle. This device project a 360 degree view for the
driver on the front, rear and the sides of the vehicle. The device is synced with the satellite forthe real time view so that driver can see exactly everything around him in real time but in the
crystal HD quality. The device comes with eight high resolution cameras to be installed outside
of the vehicle and four crystal boxes that go inside the dashboard and on the hood of the vehicle
to project the view.
US00999S4773
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Figure 1
Center
camera
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Figure 2
Figure 3
Background and Summary of the Invention
The above presented figures are the essential parts of the Crystal view to provide the crystal HD
quality display in the wind shield of any vehicle. This system usually does it work with the help
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of car battery and satellite communication for real time situation projection. The patent of crystal
view illustrates the type of technology been used. The device has the digital input through the
cameras that are placed on outside of the vehicle and the output is displayed in the wind shield of
the car as shown in figure 1. As shown in the diagram there are other devices like power
interface and satellite interface which helps to make this gadget work flawlessly. The cameras
placed on the car are 32 megapixels with HD quality output features. There are optical fibers
used to connect the interfaces with the cameras show that there is transmission of data at the
speed of light. This is one of the technological innovations of the current time. Figure 2 shows
the digital two way communication via the interface and the satellite so that real time projection
is displayed through the projector. The figure three shows „A‟ and „B‟ which is the input/output
parts of the projector and there are two projectors because one will display the real time details
through the satellite and other will display the camera images and they correspondingly bring out
the very real looking crystal image on the windshield.
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MARKETING STRATEGY
Crystal View is a revolutionary product to change the way of our driving and minimize the road
causalities to half or even more. As stated by numerous transportation official department the
major reason for accidents in the road is weather and distracted drivers. The Crystal view is the
right answer to that particular problem.
Crystal View has committed itself to offer a different perspective towards driving through a
technological innovation. The company has aimed to make a total sale of 5 million crystal view
gadgets in the first year. Our primary focus will be on the American drivers as because the motor
companies like Ford, General Motors and Honda has approved the gadget to go into their car for
year 2015 models. The company is also committed to reduce the road accidents and provide the
best driving experience to every Americans who own a motor vehicle.
SWOT Analysis
Strength and weakness are referred to as internal factors of any company. The impact of strength
and weakness of a company generates from within the company whereas the opportunities and
threat originates from outside of the company called external factors and the latter one is called
internal factors.
Internal & External Factors Strength Weakness
Management Have competent and
experienced management team
Collaboration of technical
geniuses and management
expert.Product offer Efficient and reliable product Difficult to gain customer trust
and confidence.
Personnel Skilled and flexible work
force
Employees leavening or
turnover may leak the
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innovative ideas to outsiders.
Marketing Distributing products through
wide ranges of auto dealers
and Motor companies like
Honda and Ford
Costly to establish relations
with big auto industry
Research & Development Better enhancement on the
product with the change in
technological fashion
Costly
Consumer High customer interest in new
kind of technology
Fear of dependency on
technology may lower
confidence.
Society/Government Government can use it in the
war zones and even on
airplanes.
Society can raise issues
against the human saftey
Economic Improved customer income
will help them to invest in
such products
Individuals who don‟t like
tech gadgets will rather spend
in something else.Legal Regulatory rules and laws
which protects the consumer
and company‟s rights.
Target Market
Crystal View‟s customers will be very wide and they will range from the lower income to the
wealthy customers. The product we manufacture will be a universal gadget as long as it‟s a four
wheel automobile and has a windshield. This gives us a huge advantage over spreading our
product touch to large number of population. Initially we are planning to get the US customer as
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because of the government acceptance of satellite service and with the success of the product
here we will be moving to the nearby countries like Canada and Europe. As long as there are cars
we are always in business because our product is going to be like a creamer in coffee
relationship. As many people don‟t like creamer but there are even more who do. So as long as
cars and automobiles are there we will be around doing business. There are variety of
automobiles and the flexibility and universal application of our gadget gives it an upper hand in
the market. More over statistics shows that the highest number of vehicle in America is either
Ford or Honda. And we having a built in relationship for doing a collaborative business in 2015
is another positive picture of how good our product is for the customer.
Our product will be purchased by many people who visit different auto show rooms in different
part of the country. They will be able to get the advertisements, mails, flyers, newsletters when
they are shopping for their automobile. As the first thing when someone buys a car is registration
and paperwork, this gadget is going to be add on feature for them before they go on doing
paperwork. So our built in network with the nationwide auto dealers is going to give us an upper
hand on the product advertisements. Crystal View is designed to get every target market of every
auto mobile industry. As because GM, Ford and Honda have already tested our device on their
older model vehicle and has approved as the gadget that can enhance the visibility of the driver.
This is a big achievement and a best marketing agenda that we will be focusing on throughout
the initial year.
Crystal View for Society
Our product is mainly designed to ensure safety of a driver while providing them flawless HD
quality display projection on their windshield. This technology will help to avoid weather related
road accidents and less people and family will lose their lives or loved ones. People who are notable to drive in the harsh weather or condition will be able to drive their vehicle with no
problems at all. The transportation of goods will become much and more easy with lesser
weather related delays.
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MARKETING PLAN
Our product strategy is very simple and we agree that with the mass production of automobile by
the automobiles industry we are more likely to follow the same pattern so that we remain under
our customer budget. Our research on the market and current trends has shown us the newer
preference of the customer towards automobile and our product is designed accordingly. Crystal
View can function in gas based vehicle or electricity based and this again gives us an upper hand
on the gadget industry by having multiple options for the customer. Because of the mass
production we will be able to maintain the quality products at a very cheaper price so that any
customer wants to buy an automobile can have their vehicle upgraded with our gadget rather
than having a built in GPS. Also our gadgets will display the maps and details on the screen with
just click of a button. Being with big automobile companies like Honda and Ford brings our
customer to us automatically and also universal application of our device in any sort of
automobile is our greatest advantage to acquire more and more customers. As America has better
roadways and is connected to almost every state through interstate we have concentrated our
major focus on US markets but we will be growing and moving towards Canada and Europe
after the success here.
We also focus on providing these gadgets for the celebrities for free so that they can try it and
advertise it in their communities. We will be providing our gadgets for the military service at
half price so that our men are safe while protecting us on the border.
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PRODUCT TECHNOLOGY DESCRIPTION
Crystal View Intended Usage
As described in the Marketing strategy and marketing plan, this product has been designed to
enhance the way we drive. Because majority of USA is linked with road ways and majority of
the population prefer the driving rather than flying. Interstate I80 links from east to west but it‟s
a hell of a journey to get across certain parts of the country during the snowfall, rain, winds.
Night travel is always a danger too. So in order to improve the driving comfort for the long
journeys or long distance travelling jobs for the truck driver, these devices is a dream come true.
The Gadget will not only provide benefits to the driver by avoiding any sort of weather related or
view related delays but will also reduce the road accidents by a huge number. The gadget once
entered into the car projects 100% reliable and real time image and the sensors detects any sort
of hidden obstacles on the way which a camera or even a GPS cannot detect. These devices can
be even applied in the military during the wars so that there is clear detection of any enemies
even of the dust and smoke. That is why this device is named crystal view which intends to
provide high resolution quality image by projecting it real time in front of the windshield. This
technology will be very helpful for the society because it will be an aid during the disaster for
reliable source of commuting people to the safe zone. Let‟s say if we install these devices on
ambulances and fire brigades, things will go smooth and fast even if there are natural calamities
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like blizzard, rain, wind etc. This will also help rescue mission people who risk their lives to save
other lives.
Crystal View Technology is a fully high tech technology and functions real time because it syncs
the data from the satellite. At the same time the device is made up of steel and alloy mixture
which makes it very strong and durable. The device is designed in such a way that it can handle
extreme temperature either hot or cold. The interfaces and the projector that are inside the
automobile have micro processor and chips that are faster than any high processing laptops. I am
showing you some components of the interfaces as well as the projector.
Figure 4
The figure 4 represents the latest processor which is built in with advanced micro processor which
functions with the speed of light. All the wires that are used on the interfaces are optical fibers for the
accurate and faster data transmission.
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The cameras that are attached out of the car has sensor and receptors that receive signals from the
satellite and process the data into the interfaces and finally is projected on the wind shield of the
vehicle. The built in GPS, real time tracking device and crystal clear HD projection makes this gadget one
its own kind.
Figure 5 ,, CAMERA with sensor
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Figure 6.
Figure 7, Inside look on the windshield while booting up, after gadget installed in a BMW
The entire system is fully controlled by the interface that will be placed inside the car. The input medium
is the cameras and motion sensor located outside of the car. There are 8 high definition cameras with
sensors and real time tracking devices inside each camera. The input gets into the interface through
these cameras and after processing the data it mixes it with the real time data that it collects from the
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satellite and finally both of these data are merged together via special projectors on the wind shield and
the driver gets the real view of the road and things happening outside. The cool part is that user has
option to change his mode of view. Let’s say if it’s raining outside and driver wants a sunny day feel, the
projector will eliminate what is needed to be eliminated that is rain, color contrast, and add some
custom sunny view so that the driver gets the view as if it’s not raining outside. However only thing we
are manipulating here is external factors like rain and the color of the environment outside, everything
else still is same as it is synced with real time tracking through satellite. Every small detail is caught by
the camera or the satellite and these are processed through interfaces and finally is projected.
Not only that for any sort of technical problems that may occur, the device automatically turns off with
an appropriate warning stating the mode will be changed to the regular windshield view. This option is
done with the artificial intelligence technology that is located in the interface.
In conclusion, the gadget will be an appropriate add-on in any sort of vehicle which will make the driving
easier, convenient and comfortable no matter what the road condition and the weather is like. Here is
some model display of this technology.
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When the gadget Is installed, this is a country road mode.
CLEAR VIEW PRESS RELEASE
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New Digital Driving Trend with Crystal View
After the successful launch of wide touch screen advanced GPS system for automobile, Crystal
View is out with another new kind of technology in the market. CEO Anish said to The
Washington Post that “This technology is something which has never been seen by the people,
there are people who are working to create auto pilot car but we believed that control should be
with us humans not the machines. This technology will revolutionize the way we drive and travel
from one place to other.”
Expert from Gadget Tech said that this technology is very simple in nature but very complex
while building. The input is simply collected from the camera and displayed in your windshield
for clear view in varieties of ambiance mode.
Crystal View now gives you a high tech driving experience with real time GPS system and 8 HD
camera installed around your car. Now looking through your windshield is no longer a choice
when you have an option to choose from 7 varieties of modes, sunny day, night view, cartoon
mode, no rain, no snow, smoke free and fog free. All these modes just are the projection of the
road and everything in that road ahead into your windshield with the real time data input through
the satellite and high processing interface.
All this can be in your car too just under thousand dollars. Monthly fee for subscription may
apply.
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For more information visit www.clearview.inc
References
Home | National Highway Traffic Safety Administration (NHTSA). (n.d.). Retrieved fromhttp://www.nhtsa.gov/