Creating (or Re-creating) an Adult-Friendly Website
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Transcript of Creating (or Re-creating) an Adult-Friendly Website
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11
Creating (or Re-creating) an Creating (or Re-creating) an Adult-Friendly WebsiteAdult-Friendly Website
Education Dynamics – Carol AslanianEducation Dynamics – Carol Aslanian
Seminar SeriesSeminar SeriesChicago, IL: March 31-April 1, 2011Chicago, IL: March 31-April 1, 2011
Most likely to drive people nuts…Most likely to drive people nuts…
Confusing navigation, Confusing navigation,
poor menus and linkspoor menus and links
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33
Adult students… Large public Adult students… Large public
20% 15% 10% 5% 0% 5% 10%
Up-to-date
Accurate
Complete
Language
Contact
Participation
Open
Recommendations
Search
Navigation
Layout
Visual appeal
Speed
Negative votes Positive votes
44
Adult students… Small privateAdult students… Small private
10% 5% 0% 5% 10% 15%
Up-to-date
Accurate
Complete
Language
Contact
Participation
Open
Recommendations
Search
Menus and Links
Layout
Visual appeal
Speed
Negative votes Positive votes
Major reason people go to your Major reason people go to your website…website…
Complete a taskComplete a task
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 55
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 66
6 key truths about task completion…6 key truths about task completion…
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
The Golden Rule…The Golden Rule…
5 seconds to connect5 seconds to connect
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 77
April Fool’s Day Special…April Fool’s Day Special…
Don’t Do This!Don’t Do This!
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Large photos obscure navigation…Large photos obscure navigation…http://ags.wlc.edu/http://ags.wlc.edu/
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Fail to meet likely link expectations…Fail to meet likely link expectations…http://www.graduatephiladelphia.org/paying_for_college.asphttp://www.graduatephiladelphia.org/paying_for_college.asp
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Offer choice… deliver none in 7 monthsOffer choice… deliver none in 7 monthshttp://www.graduatephiladelphia.org/calendar.asphttp://www.graduatephiladelphia.org/calendar.asp
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Print publications online as PDFs…Print publications online as PDFs…https://uwin.wisconsin.edu/backtocollege.aspxhttps://uwin.wisconsin.edu/backtocollege.aspx
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Organization-centric inquiry forms…Organization-centric inquiry forms…http://bit.ly/h6AvuUhttp://bit.ly/h6AvuU
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1313
Force people to read, not scan…Force people to read, not scan…http://bit.ly/fWyNFyhttp://bit.ly/fWyNFy
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1414
Beyond April 1…Beyond April 1…
Website features to build Website features to build engagementengagement
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1515
Easy to scan = easier to navigateEasy to scan = easier to navigatehttps://uwin.wisconsin.edu/https://uwin.wisconsin.edu/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1616
Search + site map…Search + site map…http://www.stedwards.edu/siteindex.htmhttp://www.stedwards.edu/siteindex.htm
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Highlight a special program…Highlight a special program…http://www.return.utah.edu/http://www.return.utah.edu/
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Highlight a special program…Highlight a special program…http://www.unm.edu/graduationproject/http://www.unm.edu/graduationproject/
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Easy to scan 5 key points…Easy to scan 5 key points…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020
Easy to complete admission form…Easy to complete admission form…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2121
Highlight a “ReStart” GPA policy…Highlight a “ReStart” GPA policy…http://clas.uiowa.edu/students/handbook/restarthttp://clas.uiowa.edu/students/handbook/restart
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Online classes = $$$ savedOnline classes = $$$ savedhttps://uwin.wisconsin.edu/backtocollege.aspxhttps://uwin.wisconsin.edu/backtocollege.aspx
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2323
Clean, brief inquiry form…Clean, brief inquiry form…https://www.scps.nyu.edu/contactUs.htmhttps://www.scps.nyu.edu/contactUs.htm
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2424
Another, with motivation, from DeVry…Another, with motivation, from DeVry…http://information.devry.edu/us/domestic-request-info?vc=140427http://information.devry.edu/us/domestic-request-info?vc=140427
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Tips from a consortium…Tips from a consortium…http://www.graduatephiladelphia.org/ http://www.graduatephiladelphia.org/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2626
16 questions… track with analytics16 questions… track with analyticshttp://www.graduatephiladelphia.org/why_graduate.asphttp://www.graduatephiladelphia.org/why_graduate.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2727
Pre-app transfer credit review…Pre-app transfer credit review…http://information.devry.edu/us/transfer-students?vc=167161http://information.devry.edu/us/transfer-students?vc=167161
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Great use of the “you” word…Great use of the “you” word…http://www.etowndegrees.com/about-us/overview.asphttp://www.etowndegrees.com/about-us/overview.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2929
““You”-friendly transfer credit page…You”-friendly transfer credit page…http://degreecompletion.stedwards.edu/x157.xmlhttp://degreecompletion.stedwards.edu/x157.xml
Write like this…Write like this…– ““Request a transcript Request a transcript
from each college from each college you’ve attended.”you’ve attended.”
16 times…16 times…– Use of “you” or “your” Use of “you” or “your”
on this pageon this page
Abolish…Abolish…– ““The student must…” The student must…”
languagelanguage
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Notes on social media…Notes on social media…
Higher education is not Higher education is not Disney World Disney World
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Disney World is not real…Disney World is not real…http://on.fb.me/fhrO7Phttp://on.fb.me/fhrO7P
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Facebook to solve problems…Facebook to solve problems…http://on.fb.me/fnTslshttp://on.fb.me/fnTsls
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3333
““Generous transfer credit…” + scholarshipsGenerous transfer credit…” + scholarshipshttp://twitter.com/SNHUTransferhttp://twitter.com/SNHUTransfer
BioBio Transfer Transfer Admissions @ Admissions @ Southern New Southern New Hampshire University. Hampshire University. Generous transfer Generous transfer credit policies & up to credit policies & up to $18k in scholarships $18k in scholarships to go on campus, to go on campus, online or on location.online or on location.
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3434
Social mash-up on regular website…Social mash-up on regular website…http://www.phoenix.edu/students/online_communities.htmlhttp://www.phoenix.edu/students/online_communities.html
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3535
Wrapping up…Wrapping up…
Task completion is the top priority for Task completion is the top priority for successful engagementsuccessful engagement– Photos, old-style marketing text can prevent Photos, old-style marketing text can prevent
task completiontask completion
Clean, simple page design works bestClean, simple page design works best
Text… that people can scan in 5 secondsText… that people can scan in 5 seconds
Keep forms customer-centric… shortKeep forms customer-centric… short
Social media for ongoing engagementSocial media for ongoing engagement
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3636
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3737
Thank You!
Bob Johnson, Ph.D.President
Bob Johnson Consulting, LLCMarshall, MI 49068
248.766.6425
[email protected] Carewords Website Research
www.bobjohnsonconsulting.com