Creating killer apps powered by watson cognitive services - Ronen Siman-Tov, IBM

© 2015 IBM Corporation

Creating Killer AppsPowered by Watson Cognitive ServicesJune 10-11 2015, Israel

IBM Ecosystem Development, Israel

Ronen Siman TovInnovation Center ManagerGTU, Cloud Ecosystem Development, IBMMobile: +972-50-916-5386e-mail: [email protected]

© 2015 IBM Corporation2

IBM Watson Hackathon, Israel, June 10-11, 2015

What is a Killer App?

Innovative and disruptive app that changes our experience An implementation of a good business idea which reflects an actual need

– Knows your customer– Provides continuous experience via all communication channels

Based on cutting edge technologies:– Cloud Services, IoT, Mobile– And the new player – cognitive computing



What is Watson?

https://youtu.be/Y_cqBP08yuA

http://www.ibm.com/smarterplanet/us/en/ibmwatson/

A cognitive system that enables a new partnership between people and computers that enhances and scales human expertise.

Core Capabilities:1. NLP – Natural Language Processing2. Big Data Analysis and Machine Learning 3. Evidence Based Reasoning





Big Picture Overview

• Watson API Services break down the cognitive capabilities of Watson into components

• Partners are empowered to leverage cognitive services to solve new business problems

• Cognitive services can be combined and integrated to provide holistic cognitive solutions



Watson Developer Cloud

http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/

http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/



AlchemyLanguage™ Real-time text analysis fornatural language understanding

Most comprehensive knowledge extraction services for text. We power today’s leading real-time applications in advertising, publishing, social media, customer service and commerce



AlchemyLanguage “hierarchy” of popular tagging and extraction calls

http://www.alchemyapi.com/products/demo/alchemylanguage



AlchemyVision™ New!Teaching computers to ‘see’ for automated image search, classification and tagging Meeting the exploding need for extracting knowledge from images for e-catalogs, commerce,

advertising and publishing

http://www.alchemyapi.com/products/alchemyvision



Question & AnswerDescription:

Value Add:

Interprets and answers user questions directly based on primary data sources (brochures, web pages, manuals, records, etc.) within a 'corpus'.

Returns candidate responses with associated confidence levels and links to supporting evidence.

Ask questions in natural language

Provide domain knowledge and expertise based on a specific set of input documents and other information

Returns the list of supported Watson domains defined by each corpus

Sends a question to Watson

Submit feedback on the QA service for model training

Capabilities:



This evidence suggests “Gary” is the answer BUT

the system must learn that keyword matching may be weak relative to other types of evidence

explorer

India

In May 1898

India

In May

celebrated

anniversary

in Portugal

In May, Gary arrived in India after he celebrated his anniversary in Portugal

Portugal

400th anniversary

celebrated

Gary

In May 1898 Portugal celebrated the 400th anniversary of this explorer’s

arrival in India

arrived in

arrival in

Legend

Keyword “Hit”

Reference Text

Answer

Weak evidenceRed Text

Question: Supporting Evidence:

Answering complex questions requires more than keyword evidence



Watson’s deep semantical capability unlocks new possibilities

27th May 1498

Vasco da Gama

landed in

arrival in

explorer

India

Para-phrases

Geo-KB

Date Match

Stronger evidence can be much harder to find and

score… Search far and wide

Explore many hypotheses

Find judge evidence

Many inference algorithms

On the 27th of May 1498, Vasco da Gama landed in Kappad Beach

400th anniversary

Portugal

May 1898

celebrated

In May 1898 Portugal celebrated the 400th anniversary of this explorer’s

arrival in India.

Kappad Beach

Legend

Temporal Reasoning

Reference Text

Answer

Statistical ParaphrasingGeoSpatial Reasoning

Question: Supporting Evidence:



Personality

Insights

Description:

22

Value Add:

Uses advanced language psychology and analytical capabilities to generate a profile from a users writing sample.

Characteristics of a user are defined by the Big 5 (Agreeableness, Conscientiousness, Extraversion, Neuroticism, Openness), Needs, and Values.

Understand their clients' preferences

Anticipate customer needs and recommending future actions.

Improve client acquisition, retention, customer satisfaction and engagement

Ability to create customer profile segments for quick clustering and targeting Capabilities:Generates a profile based on personality and social traits

http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/personality-insights.html



Tradeoff Analytics

Description:

23

Value Add:

Employs a Pareto Optimal Tradeoff Engine to explore tradeoffs.

The Tradeoff Analytics service is built atop three technology pillars: 1. Applied mathematics: Applies mathematical models to narrow the choices to superior alternatives only. 2. Visual analytics: Interpretation of results in a consumable and interactive manner. 3. Cognition: Helps guide the decision-making process, from refining objectives and results to focus on top options only, to highlighting the tradeoffs among those options.

Users can explore and compare only the best alternatives, without having to consider the full range of options.

Returns a dilemma that contains the problem and a resolution. The problem contains a set of options and objectives. The resolution contains a set of optimal options, their analytical characteristics, and representation on a 2D space.

Submit feedback to improve machine learning model

Capabilities:

http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/tradeoff-analytics.html



Watson Common Integration Patterns

Watson APIs:• Personality Insights• Tradeoff analytics

Find the best school that matches your child personality, capabilities and interests

Watson APIs:• AlchemyAPI - Keyword Extraction (interests)• Personality Insights (personality match)• Tradeoff analytics (best match)

Connecting to the people like youGiven your location, the app find nearby tweets and the users who tweeted them And match you with others in your area which could have similar personality traits and interests

Bluemix & Watson APIs:• Node-Red• Personality Insights

Find celebrities have the most similar (and different) personalities to yours

http://nycschoolfinder.mybluemix.net/

http://your-celebrity-match.mybluemix.net/



Machines and Humans working together

https://www.ibmchefwatson.com/



Systems with Domain Expertise

https://www.youtube.com/watch?feature=player_embedded&v=710DIZvfXPs



Join IBM AlphaZone Accelerator!

• 24 weeks program.• Helping startups to build leading solutions for the

enterprise market. • Post Seed & Round A funded companies.• Create long term technology and business partnership

with IBM worldwide.• Industry specific solutions for Healthcare, Retail, Travel

& Transportation, Energy & Utilities, Telco and Media.

The Cognitive Computing Track

• Focus on a new generation of IT solutions powered by cognitive computing as well as Big Data, Analytics, Mobile, Machine learning and AI.

• IBM Alpha Zone has partnered with BD (Becton Dickinson) to jointly select up to 4 startups.

• A grant of up to $25,000!http://www.ibmalphazone.com/



Join IBM Business Connect 2015Developers Track

http://www-05.ibm.com/il/businessconnect/

Creating killer apps powered by watson cognitive services - Ronen Siman-Tov, IBM

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