Creating Kick Ass Video Content People Will Actually Want to Watch
Transcript of Creating Kick Ass Video Content People Will Actually Want to Watch
CREATING KICK ASS VIDEOCONTENT THAT PEOPLE
WILL ACTUALLY WANT TO WATCH
DEANDRÉ UPSHAWWHO AM I & WHY SHOULD YOU CARE?
• I’m a Baylor Bear.• I’ve been producing video content
professionally for the web since 2008. • I’ve produced over 600 video campaigns for
companies like Mitsubishi, GoToMyPC, AriZona Iced Tea and Walgreens.
• I’m a washed up former YouTube personality.
TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM
01.Why: I’ve Seen The Future And It’s Between 60 & 90 Seconds Long
02.What: The Three Most Important Components of Video Production
03.How: How Do I Get People To WatchMy Sh**?
01.I’ve Seen The Future And It’s Between 60 & 90 Seconds Long
VIDEO ISN’T A MAYBE.IT’S A MUST.
“SOCIAL VIDEO GENERATES1200% MORE SHARES THAN
TEXT AND IMAGES COMBINED. “
BRIGHTCOVE
02.The Three Most Important ComponentsOf Video Production
STABILIZATION.
LIGHT.
AUDIO.
03.How Do I Get People To See My Sh*t?
CREATE CONTENT YOURAUDIENCE ACTUALLY WANTS.
CREATE GOOD CONTENT YOUR AUDIENCE ACTUALLY WANTS.
PUT YOUR CONTENTWHERE YOUR AUDIENCE IS.
“NATIVE VIDEO UPLOADS TOFACEBOOK HAVE 10X HIGHER
REACH COMPARED TO YOUTUBELINKS.“
SOCIAL BAKERS
TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM