Creating Innovation Capacity in Rural Places
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Transcript of Creating Innovation Capacity in Rural Places
“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”
George Lois
The Logic
1. We live in a global innovation-based economy 2. The fuel of innovation is educated, skilled, creative talent 3. Creative talent is mobile and connected 4. Innovative, high quality places attract, develop and retain
creative talent 5. To prosper in the Innovation Economy, we must build
creative communities 6. Prosperity leads to improved health and quality of life
4
Source: The Atlantic, March 2012http://bit.ly/1dK0nDp
72% of college graduates go on to do creative work
Creative Jobs in the Innovation Economy
Diversity and InclusionTalent/Education
Technology Quality of Place
Building Creative Talent RequiresExcellent Creative Magnets and Generators
Innovation and Creativity Hot Spots
WVU/Morgantown
WVHTCF/I-79
Elkins/D&E
Buckhannon/Wesleyan
Berkeley Springs
Shepherdstown/Shepherd U.
Fayetteville/NRG
Lewisburg
Create Huntington/Marshall Univ
Princeton/Mercer County
Thomas/Davis
Wheeling/West LibBethany College/
John Marshall H.S.
Potential New Hot Spots
WVU/Morgantown
WVHTCF/I-79
Elkins/D&E
Buckhannon/Wesleyan
Berkeley Springs
Shepherdstown/Shepherd U.
Fayetteville/NRG
Lewisburg
Create Huntington/Marshall Univ
Princeton/Mercer County
Thomas/Davis
Marlinton/SnowshoeRichwood
Beckley
Charleston/UC/WV State
Hatfield-McCoyRegion
GlenvillePoint Pleasant
Hinton/Athens/Concord Univ
Spencer
New Martinsville/Sistersville
Parkersburg
Wheeling/West LibBethany College
Moundsville
Potential New Hot Spots
WVU/Morgantown
WVHTCF/I-79
Elkins/D&E
Buckhannon/Wesleyan
Berkeley Springs
Shepherdstown/Shepherd U.
Fayetteville/NRG
Lewisburg
Create Huntington/Marshall Univ
Princeton/Mercer County
Thomas/Davis
Marlinton/SnowshoeRichwood
Beckley
Charleston/UC/WV State
Hatfield-McCoyRegion
GlenvillePoint Pleasant
Hinton/Athens/Concord Univ
Spencer
New Martinsville/Sistersville
Parkersburg
Wheeling/West LibBethany College
Moundsville
Pittsburgh
Wash DC/Baltimore
Roanoke/Blacksburg
What Makes a Person Creative?
Sources: Creativity Research Journal 2013; Scott Barry Kaufman blog - Scientific American
Temperament? DivergentThinking?
What Makes a Person Creative?
Sources: Creativity Research Journal 2013; Scott Barry Kaufman blog - Scientific American
Inputs: ExperiencesInformation
Briskness Endurance
Activity
Outputs: VisionsQuestionsAttempts
FeedbackNegative/Positive
Reinforcement
To Make a Creative Person:• Frequent, diverse inputs: experiences, information • Exercises that develop briskness, endurance, activity • Feedback on outputs that provides positive new
inputs: encouragement, suggestions, “what if’s”, etc.
What is a Creative Community?
A community that facilitates inputs, exercises and feedback that produce creative people and creative groups.
How to Build a Creative Community?Inputs (Experiences & Information)
Exercises (Briskness, Endurance, Activity)
Feedback (Analysis & Positive Reinforcement)
Home (family) Kits (Parents, teachers) Showcase Areas Daycare & School Internships Awards Playground & Park Idea Teams Ceremonies & CertificatesShopping Areas Contests/Challenges Reviews Fairs & Events • Town Signs Mentors
Houses of Worship • Team Uniforms Badges Libraries • Town Planning • LockerMeetings • Business Plans • Book bagHangouts • Storefront Newspaper Project Assignments • Business card Web Sites & Apps
U.S.’s Most Creative Cities
• San Francisco• Boston• Nashville• Austin• New York• Portland• Los Angeles • Seattle• Detroit • Oakland
Forbes.com, 7/15/14 America’s Most Creative Cities
Urban Advantages?
Role Models and MentorsDiversity of People, Ideas, Experiences
Risk Tolerance(Inputs, Exercises, Feedback)
Can WV Do This? New HeroesPeopleLynk• Patient relationship management solution launched in Charleston 2010 by
WV native • Moved to Fort Myers, FL, 2012 due to talent recruitment and investment
obstacles in WV • Sold to Greenway for millions March 2014
PracticeLink• Physician job recruitment web site started in Hinton, WV, by WV native • 50+ jobs created
Contemporary American Theater Festival • Nationally-recognized theater festival launched 1991 in Shepherdstown • To date has produced 95+ plays by 69 American Authors, including 34 world
premieres
SustainU • Successful Morgantown-based startup apparel manufacturer using recycled
fabrics • Founded by WV native Chris Yura
MedExpress• Leading quick-care healthcare chain• HQ in Morgantown, WV • Founded by Lewisburg, WV native Frank Alderman
About Create WV• Mission
– Build creative communities for the innovation economy growth to empower West Virginians at a local level to place themselves among the most innovative, dynamic, prosperous, creative communities in the world.
• Launched publicly June 2007 (createwv.org)• Incubated from Vision Shared’s Creative
Communities team (visionshared.com)• Independent organization as of Spring 2011• Board members
“Here a diverse community of West Virginians comes together to create a West Virginia that thrives on innovation, artistic vision, connectivity, diversity, entrepreneurship, technology and growth.”
In short – a West Virginia for the New Economy.
Jeff James, CEO, Mythology (President)
CJ Rylands, CEO, CJ Maggie’s Restaurants
Bob Coffield, Member, Flaherty, Sensabaugh and Bonnasso
Carrie White, Director, West Liberty University Entrepreneurship Center
Sarah Halstead, WV State University, DigiSo
Nesha Sanghavi, CEO, University Girls Apparel
Progress to Date• Seven statewide conferences
– Over 2,100 trained
• 25+ community workshops • Innovation economy/creative
community activity in 10+ communities – Create Huntington, Create
Buckhannon, Create Fayetteville, Princeton Renaissance, others
• Incubator pilot– Digiso program with WV State
University Econ Dev Center
Five-Year Plan To-Do’sCategory Initiative/Program(s)
Entrepreneurship Startup Camps/Academies High-Growth Innovator FundEntrepreneurship Community Hub (Digiso Centers)
Place New Appalachia Design Standard Certified Creative Communities
Education Innovation Camps (Teachers, Students, Parents) Innovation Academy H.S. (Online + Physical) Innovation Internship Program
Technology Community Connectivity Pilots (Broadband innovation)
Diversity New Appalachia Cultural Program – Curriculum & Events
Rural Innovation Takeaways
• Map and build your Input-Exercise-Feedback engine
• Get young people involved 10x more • Build creative communities in creative
regions• Jump start ideas and excitement with
creative invasions • Tap into ex-patriate networks • Leverage academic and cultural institutions