Creating High Energy Websites and PH Materials

Touch For Health Kinesiology Association © 2004

Creating High Energy Websites

and PH Materials

Why do some web sites and ads work - andothers don't? There are as many theories asthere are experts. One key explanation isusually overlooked; it is the energy gener-ated by the copy and the graphics on thewebsite, or in the ad. If energy is present, itencourages people to stay at your site orread your piece; if energy is lacking, they willmost likely click somewhere else or throw itaway.

I have developed a system to discoverwhether a website or ad has a positive ornegative impact on the energy system of aviewer or reader. This system uses Behav-ioral Kinesiology.

Kinesiology is a way of determining how eve-rything around us affects us. I do Profes-sional Speaking for a living and initially whenI demonstrate this technique in my keynotesand seminars it looks to the audience as ifit's a trick. To overcome this thought I haveeveryone in the audience choose a part-nerand then experience the reality of the con-cept for themselves, thus self-validatingwhat I am sharing.

Two of our clients are the co-authors of thefamous Chicken Soup for the Soul book se-ries Jack Canfield and Mark Victor Hansen.Mr. Canfield has stated publicly that he won'trelease a Chicken Soup book unless it's

By Jerry Teplitz., JO, Ph.O.

been through the muscle checking process Ideveloped.

Everything we look at and everything we dohas an energy attached to it. What I havedone is apply this concept to determine theenergy level of web site and pr materials.With it I can measure whether a web site,book cover or pr materials are weakening,neutral or strength-ening.

While someone looks at a web site or an ad,you can muscle check that person. If theirarm goes down, it means the web site pageor the ad is having a negative impact. Anegative impact means that when someonelooks at the material, they are consciously orsubconsciously turned-off by what they areseeing. The result is that they will be lesslikely to spend any time reading the ad orsurfing the site.

If the person's arm stays up when they lookat the web site or read the pr materials itmeans it's not weakening. I call this secondlevel neutral. While neutral is better thanweakening, it's not as good as the third level.

The third level is to determine if the sitepage or ad is strengthening. That's the levelat which we want each Chicken Soup bookto be. That's also where you want your sitesand pr materials to be. It means when a

Page 89


reader looks at the site or pr, they say con-sciously or subconsciously that just looking atit makes them feel good. I was waiting in lineat a supermarket checkout counter. Thewoman behind me was looking at a ChickenSoup book she was going to buy when shesaid, "I don't know what it is, but just lookingat the book makes me feel good."

Isn't this what you want all your clients tosay when they receive your pr materials inthe mail or surf your site? You want them tofeel good when they look at your materials.

Now, when I'm hired by a client to musclecheck their site or pr materials I may dis-cover via the muscle checking that the pieceis weakening. What I'll do is give the clientinput as to what specifically needs re-doingto move the piece to the strengthening level.

One of the first ads I applied this technologyto was an ad Burt Dubin, President of Speak-ing Success Systems, had run in SHARING10EAS Newsmagazine. Burt told me he hadbeen running his ad for 18 months and hadbeen getting a very poor response to it. Hetold me he was simply running the ad forgood will. (Good will is what you call an adwhen it doesn't generate business and youdon't know how to fix it.) I muscle checkedthe ad layout and discovered it was weaken-ing and where the weakness was occurring. Imade suggestions for changes, and Burt didwhat I suggested and changed the ad. Here'swhat he had to say afterwards:

"I waited four full months to get back to youwith my report on how well the new dis-play

Page 90

ad in SHARING 10EAS is doing. You'll recallyou muscle-tested my previous ad and foundit to be a 'downer'. It weakened mus-cles.You called my attention to specific dis-so-nant areas of the ad. You recommendedthey be excised. Then, you muscle tested thenew ad and found it positive. We ran the newad. The results: Inquiries more than doubled.Sales fully doubled."

The editor of Reunion Magazine attendedthis seminar. He went back to his office anddiscovered the cover logo of his magazinewas having a weakening impact. Based onwhat he had learned in my class, he elimi-nated one line from the logo. Here what hesaid: "Using your system, I discovered thatthe logo was the number one offender. Ieliminated one strip and couldn't budge thetester's arm. Since the change our reader-ship and recognition has been tremendous.Both advertisers and readers tell me theycan't wait for the publication to arrive."

Once you start applying what you'll learn inthis class, you will discover ways to createhigh-energy web sites and promotional mate-rials to capture the attention of surfers andreaders. Anyone interested in selling 90 mil-lion books like Jack Canfield and Mark VictorHansen?

The rest of this paper has the pr ads andwebsites that we will be checking. For peoplenot attending the conference, you can justuse your Kinesiology skills to determine whatis off and what is on.


Jerry V. Teplitz, Ph.D., J.D, Dr. Jerry V. Teplitz'dynamic, educational and entertainingkeynotes and seminars have a long-term impacton performanceenhancement and productivity.

Dr. Teplitz is author of 4 books and has givenover 1500 presentationsto more than 1mil/ion people over the last 28years. Participantsreport becoming more positive, effective, fo-cused, energized and more productive.

He has earned the Certified Speaking Profes-sional designation from the National SpeakersAssociation.

He presents and consults on Stress Manage-ment, Management and Leadership Training,

Sales Development and Brain Integration.

Receive a free monthly ezine. Send an e-mailwith SUBSCRIBEin the subject line.

Jerry Teplitz Enterprises, Inc.

228 N. Donnawood Dr., Ste. 204

Virginia Beach, VA23452

1-800-77 -RELAX

Fax: 757-431-1503

Email: [email protected]

Web site: www.teplitz.com

Page 91

mailto:[email protected]

http://www.teplitz.com


Page 92

Creating: High iEner:gyWeb51tesand PR ~tef'lals

./"p[!Ilyinq 'tTIe: ScIence ~Beha'.i!oRiI Kil1l!Stclogy toThe Art of Olfai!lrtg'

Paradigm Shift

M'eriidian Urnes


Swib:hedl~'OnNetwork Marketing

:t.i)~ • ~ Jiql:!I,!" !).,:;r~. ~jilJ"''ilnf Medt:;;:lf $~~t!}~ , f}.r (:h.i11e;; lowmalr! - t:!Jtb~rlit .s~J11:!t3{i • Hlltlf'r ~l'irliA~ ~4l!i11 • :flr,)~! l1tlli'~~:t9liiO • t3 Gli]f91! ~'IOOI':~!t 4 ~!~ K~~(gm

• t3 JeM Dlaflil!JOrA ~ ~;J!,'tI~ Klnfl~~~1- Cf'. Pau!Df!Ml!mn - Etjjj~ooru !!;In'''s~;'

=riJi~'iHJi::if"'~~~~${t'-~qti~-~iiMiH-;,i--~-ijr::~iii~:I"am"," FI~.,dH!n'Nell

.fj~,Ij~ .• 'MI«-~;;hl,id

U!'"""_,,MilfNCl.M:

."t~~;9iHurarN,.~~

'" ::1!U,"'J$ji ""' .... :0<;nNp

,j.

tlHrlf41'.1'~

Page 93


Switched ..On ManagementSwitched-On Golf

<>..

,

Page 94


>M','''''''·-'''''W.,."",~_}.-- ..-~- - .._,fH;j;:zd '" IIltfil '* FlH.a:!S1It' ;<fU. Rf£{J,"iif;f1:;Vl"l,,4tV'Nf'~1{

""'~'l'~""--_''''''''''''''~~N."NWM·,_.N

11'.tf. mi.lll\.tftiJi\! N@i!'~~If1If e '!~~l:<t~.~_"",,,""ij!'~'''''i~

~U!.'f\;:·,:;'~HU·ryrMwl. S rksc(.'I'1!n,'lJ' (,'?ill{>l!t l>1.IJ.W,~,\:),; rJ:& Hnm""l1' (N,~:<(.~tiWl;kF. I....\IJNJV«!') (w;,' f}j·it·· .;vII.,f IJ{W.r\l~T)'&w,du,;, "fie(.brill'", clrbP' .

:Sratlf: TiM Qumgil DiW r.SllG\:!yh,ql" Gfh:..1

J)Yog;'l!Il'l::m Jll1X .';'!rIlJl rn:.'lHt.'JUfCll!. 80/drmi"'''f'tn't';;l? (.",;f ~ul';jrr ,iiY,' I,,., ffl)i~'f!i6)'i.\::t)l·' t,n:uJ/br- lAr ;.:ut'i·l{~}.:(_J-J,.pJ~~ k;r~~II-ytt\t,H

Page 95

c.,);-,-i:"C,.....-.~~l


, "l ,~

"".'~~~~

7

~_~.~~~H._~..-...,._--,.---..~~,,---"'-- --..-......-............_"..__."""'"'_....-"""---.. ~~;o.._~'$~~~~..

-----_._- 'Ii'W",*~~"••.,..'<'a~*~".~4\_~H.".y.tH*,.'4t'

.--------~----,


"l'vm.'$i lfAI r /1u'l' f.~""'?l4:"f,," g<'<' tnt&>toyvrr, r r~!):;(O;fk4' my'm/f."\lr;?fxilut»JIt{,'JP;~ dllit .!/rfUI r.t~wf}i:~ (tiJ"',' <.Mi

.f'fllJTilrlWf .rl..¥)\t,~' ,?wc 61>-1)1 ITf7alw~!:..>.!~ - ri1t"l'<fN ya,rtl!;ri"~-lila;rik4rM;;x! ..

~fIdi !!;tJttot'l ~">.tUll ifr.:!i1 4t, ~,baow ~e: lJ<iti¢w

Page 99


Typed Without Halpern~1usi'c

Typed 'With HalpernMU51c

IiV.'~ 'It'OQr TIl(,ll.lgl!~-TI!~~ ~(,Iffli2 ~W' \ii'¢r!1l$;

III Watch ¥Clli f' \.·iCt'd5~ThE!}!liH!:COlrJe ~1iM' C~y

III V~ ¥i;)JIJf Ctw~Itf~* to 'f';";ur Gl7l~iC!'i

IiV~ "'fol.lrG~II!~-It ~I)me your M;&.Site

.,1Iii'atd'l ''(baf )~! a Site- It repreoof'ltlj; YQl.li

Page 101

Creating High Energy Websites and PH Materials

Documents

Transcript of Creating High Energy Websites and PH Materials