Creating Great Photography at Scale
Embed Size (px)
Transcript of Creating Great Photography at Scale
CREATING GREAT PHOTOGRAPHY AT SCALE
GRANT MUNRO Cofounder and CEO - FlashStock EDLYNNE LARYEA Consultant at Global Digital Center of Excellence at Johnson & Johnson
CHARTER Provide an authentic experience that is relatable to the consumer
REALITY Emerging platforms are increasingly visual, allowing for richer experiences and compelling stories.
20B 65% Photos shared on Instagram Of humans are visual learners 58x Instagram engagement rate vs Facebook 40% respond better to visual information
Instagram is exposing gaps in content strategies and image creation.
Timing: Moderate the number of posts you make per day to ensure a consistent but non-intrusive presence. We recommend anywhere from 1-3 posts per day.
CHALLENGE Marketers are not in the business of creating large volumes of content with speed or at scale
Content Strategy STRESSING THE SYSTEM Instagram is exposing content strategies and capabilities.
EPISODIC EVER- GREEN
TENSION There are now more ways than
ever to create and source original imagery.
INTERNAL AGENCY PARTNER CO-
SPECTRUM Content creation capabilities across
@vice & @sansung
@vice & @Smirno @n & @gatorade
DEPLOYMENT TRAINING &
Weve seen the pendulum swing towards co-creation.
EACH HAVE A ROLE Capabilities are evolving.
Brands need to match the right content need with the right
INTERNAL AGENCY PARTNER
5 LESSONS What we can learn
from these examples.
#1 Match the right content need with the right partner. .
#2 Be scrappy and
#3 Maintain a consistent look and feel across channels regardless of capabilities.
#4 Use beautiful, authentic imagery technical perfection, composition, impact
Rights Management G #5 Understands rights management across all platforms.
"Love a quick #DuaneReade run? Even @KatieHeigl cant resist shopping #NYC's favorite drugstore
GRANT MUNRO @gmunro123 EDLYNNE LARYEA @edlynne