Creating Goals & Objectives

for CASTCAST Evaluation Team Webinar

March 10, 2011

Different organizations & fields use different terminology

SC Prevention System has agreed-upon definitions CAST will use◦ Incorporate some CADCA terminology

Some CAST/traditional system differences◦ We’ll point out as we go

Terminology

Set vision for your coalition & your CAST strategic plan

Communicate what you hope to accomplish to others and yourselves◦ May revise along the way; not unchangeable◦ Evaluation team can help with understanding

your findings Provide a clear direction for your efforts Motivate your coalition Establish foundation for local evaluation

plan◦ Determines what you measure/collect

Why Goals & Objectives

General statement of what you hope to impact—underage drinking or DUI crashes

Does not have to be measurable Should specify the target population Example: To reduce alcohol use among 12-

20 year olds in Sunny County

Implementation Goals

Specific statements describing the change you hope to accomplish

Must be measurable Should include

◦ Who: target population*◦ What: what you are changing◦ Where: area◦ When: by when will the change occur◦ How Much: measurable quantity of change

Outcome Objectives

New for SC terminology: Long-term outcomes and Intermediate outcomes

Long-term Outcome Objectives*◦ A measurable statement of the goal◦ 1 per goal◦ Should state the intended change on the

priority issue at the end of the project Example: To reduce the overall number of

DUI crashes in Sunny County by 10% by 2014

* We don’t use for management plans

Outcome Objectives: 2 Types

Our “traditional” outcome objectives Should relate to your priority Contributing

Local Factors (CLF)◦ Likely 1 per CLF*, but you’ll have multiple CLFs

May be “multi-year” for CAST (not for management plans)

* For regular management plans, we recommend multiple OO’s per curriculum program

Intermediate Outcome Objectives

Example 1 (quantifiable): To reduce the number of establishments offering a Happy Hour in Sunny County by 60% by 2014◦ Also OK: To reduce . . . from 10 to 4 by 2014

Example 2 (qualitative): To reduce the reported access to alcohol by youth at public events in Sunny County by 2014

Intermediate Outcome Objectives

Specific statements describing the activities you want to implement

Should relate to most important components of implementation (the main activities)

Measure how much of an activity is done (e.g., conduct 40 checkpoints) or how many are reached (serve 100 merchants in PREP)

Process Objectives

Should include◦ Who: target population◦ What: what you are implementing◦ Where: area◦ When: by when will the activities be completed

PO’s will typically be annual◦ How Much: how much of activity or how many

reached Try to avoid % changes in PO

◦ E.g. If there are 20 checkpoints/year now & you’re planning 40, write objective for 40 checkpoints, not 100% increase in # of checkpoints

Process Objectives

Examples: To safely disperse 30 underage drinking parties in Sunny County by June 30, 2012

Example: To conduct court monitoring for at least two different judges for a total of at least 20 DUI cases in Sunny County by June 30, 2012

Process Objectives

Multiple PO’s may be appropriate Depends on how many key components to

the strategy that deserve attention Checkpoints Example

◦ Definite: To conduct 40 public safety checkpoints . . .

◦ Also consider: To generate 20 media coverage events of checkpoint activities . . .

How Many Process Objectives?

Goal: To reduce underage drinking in Sunny County by 2014

Long-Term Outcome Objective: To reduce underage drinking by 10% in Sunny County by 2014

Intermediate Outcome Objective: To reduce the reported availability of alcohol to youth at house parties in Sunny County by 2014

Process Objective: To pass a social host ordinance in Sunny County by 2013

A Policy Example

Timeframes Long-Term Outcome Objectives: By 2014

◦ CADCA says 5-10 years to change◦ CAST will end in 2014; maybe you can measure

beyond Intermediate Outcome Objectives: By late

2013 and/or in 2014◦ **Most “post” measurement will be in 2014: CTC,

2nd wave of focus groups & key informant interviews**

Process Objectives: By June 30, 2012◦ Set annually

South Carolina Community Action for a Safer Tomorrow (CAST)Environmental Logic Model: DUI Traffic Crashes

Consumption Pattern

Risk Factors & Underlying Conditions

Environmental Strategies

Contributing Local Factor 1

DUI traffic

crashes

Strategy 1

Consequence

Goal & Long-Term Outcome Objective

Drinking to the

point of impairmen

t

Last updated 8/6/10

Likely won’t be measured

Intermediate Outcome Objective 1

Contributing Local Factor 2

Intermediate Outcome Objective 2

Process Objective 1

Strategy 2

Process Objective 2

Strategy 3

Process Objective 3

Strategy 4

Process Objective 4, 5, 6, etc.

South Carolina Community Action for a Safer Tomorrow (CAST)Environmental Logic Model: Underage Drinking

Consumption Pattern

Risk Factors & Underlying Conditions

Environmental Strategies

Contributing Local Factor 1Underage

Drinking

Strategy 1

Goal & Long-Term Outcome Objective

Last updated 8/6/10

Intermediate Outcome Objective 1

Contributing Local Factor 2Intermediate Outcome

Objective 2

Process Objective 1

Strategy 2

Process Objective 2

Strategy 3

Process Objective 3

Strategy 4

Process Objective 4

What is Achievable for Long-Term Outcomes? Best estimate of your coalition

◦ Consider 10% as a starting place for either issue May be easier to think through if you consider the

actual numbers (# of crashes, # of kids who drink)◦ How many fewer is it realistic to achieve?◦ Then calculate the % change

What you put in your strategic plan will be a “placeholder”◦ Can revisit when working on your evaluation plan

GOALS

LONG-TERM OUTCOME OBJECTIVE

RISK FACTORS and CONTRIBUTING LOCAL

FACTORS STRATEGY“IF-THEN”

STATEMENTS PROCESS OBJECTIVES

INTERMEDIATE OUTCOME

OBJECTIVESWhat is the consumption/ consequence (problem) to be changed?

What is the specific, measurable, long-term outcome objective?

What risk factors / underlying conditions and specific contributing local factors are driving the problem?

What strategy or program do you propose to implement?

Use the If-then approach to test the logic of your strategy.

What steps or activities are involved in implementing this strategy? (How much and how many?)

What is the specific, measurable, intermediate outcome objective?

To reduce underage drinking in

Gordon County (GC)

by 2014

To reduce past-month use of

alcohol by 12-20 year olds in GC by 10% by 2014

Low capacity of medical providers to

identify signs of underage drinking

House parties where ample alcohol is

available to youth

Train medical providers to identify signs of underage

drinking

Party patrols/ controlled

party dispersals

If medical providers are

trained to identify underage drinking, they will be able to

address use with youth and parents

If underage drinking house

parties are identified and dispersed with

appropriate consequences,

then youth will be discouraged from

having future house parties

To train 25 youth GC health care providers on underage drinking

signs by April 30, 2012

To get 20 GC providers to agree to use recommended

screening items by June 30, 2012

To conduct 40 party dispersals GC by June

30, 2012

To generate 5 media events in GC on party

dispersals/social availability by June 30,

2012

To improve GC medical providers’ reported capacity

to identify the signs of underage drinking by 2014

To reduce the reported

prevalence of underage drinking house parties in

GC by 2014

Feel free to use multiple pages in your plan to keep connections clear (i.e., one page per CLF or per strategy)

Capacity Building You are invited to include capacity building

objectives in your CAST strategic plan Do not worry about long-term vs. intermediate for

outcome objectives—just focus on what you want to change and can measure

Process objectives would be about how you will make that change happen

Example: To increase Sunny County Coalition membership to 20 by 2013

Example: To establish the Sunny County Coalition as a 501(c)3 by 2014

Additional guidance on goals & objectives can be found in “Goals & Objectives Cliff Notes” on http://chweb.pire.org/scdocuments/ & in the CAST guidance document “How To Engage in Strategic Planning”

Better addresses objectives related to DAODAS Standard Survey & other non-environmental strategies

More on Goals & Objectives

Questions?Steven Burritt: sburritt@pire.orgJessica Edwards:jedwards@pire.orgElaine Dowdy Melvinedowdymelvin@pire.org

Or contact your wonderful coaches