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Flawless Multi-Screen Experiences �for Your Current and Future Customers!

An Interactive Panel Discussion featuring:!

JOE BRANNON, GLOBAL DIRECTOR, DIRECT-TO-CONSUMER (OMNI) PMO, BILLABONG IAN H. COHEN, VP – OMNI-CHANNEL, RENT-A-CENTER

JASON WALLIS, CTO, MOZU

PANELISTS

For our retailers, what are the differences between what you offer on each screen? Do you have an app, do you have a mobile site, do you have a specific tablet site, are you working on a watch app?

§  *Based on these screens, do you have a clear view of your customer experience pathway?

PANEL DISCUSSION

What screen size are you designing for first or are you designing with all screen sizes in mind?

¡ *Are you using responsive design or some sort of other strategy?

PANEL DISCUSSION

How are you organizing your teams internally to provide the best possible experience across channels?

*Are you finding your organization ‘siloed’ or have you been able to come up with a new structure?

PANEL DISCUSSION

Do you know how many of your customers are visiting your desktop site?

*What is traffic/revenue like compared to mobile? Do you see a changing trend in this area?

PANEL DISCUSSION

Do you use different metrics for each screen?

*How do you work against the “siloed” nature of data – how do you tie it together to provide the best possible experience? 

*What else might you be using to ensure this journey doesn’t feel disjointed?

*How are you attributing sales?

PANEL DISCUSSION

How are you taking the data you get back from customers to personalize each channel?

PANEL DISCUSSION

What do you think is the future of new devices?

*With wearables, smart TV’s and traditional mobile devices on the horizon, will mobile continue to dominate or will something else come onto the scene?

PANEL DISCUSSION

How are you combining the digital experience with the in-store experience?

*Have you introduced any digital hubs within your stores or any way to connect mobile with the in-store shopping experience?

PANEL DISCUSSION

Confidential and Proprietary Information

Consumer Shopping Behavior Forever Changed with the Launch of the iPhone

1990s ECOMMERCE "IS BORN Early vendors "supplied the basics "of ecommerce: "listing products and accepting payments

2000s MOBILE RISES Mobile devices forced retailers to maintain both traditional and mobile-friendly sites

2010s MULTI-CHANNEL EXPLODES Proliferating sales channels require retailers to create a seamless experience both on- and offline

TODAY LIMITLESS COMMERCE Today’s business is truly omni-channel, requiring a modern platform that provides limitless extensions

2007 IPHONE ARRIVES The invention of the iPhone and rapid adoption of mobile devices transforms the world of online shopping

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Mozu | The Cloud Commerce Platform

Connected Digital Experiences

•  Natively responsive and adaptive design •  Unmatched Site Speeds •  Personalization with customer segments •  Smart searching using SOLR •  Lookbooks and product clustering •  Streamlined checkout

Empowered Marketing Teams

•  Fully integrated CMS •  Drag and drop widgets •  Extensive promotions •  Site builder •  Order management •  Master catalog across sites •  Robust transaction and customer

reporting •  SEO optimized

Innovative Technology

•  Open API •  Unlimited dev sandboxes •  Open source SDKs •  True multi-tenant SaaS •  Hypr theme engine •  Custom widget development •  Application development •  Unmatched multi-layer security •  99.9% uptime guarantee •  App marketplace

Confidential and Proprietary Information

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