Creating Digital Magical Ideas for Advertising Agencies
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re’s the Digital Magical Idea s coming from? Enda Nasution Salingsilang.com gineer | Copywriter | Blogger http://www.flickr.com/photos/bambola_world/2954265552/
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21-Oct-2014 -
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Presented at Pinasthika Advertising Seminar 2011, Yogyakarta, Indonesia
Transcript of Creating Digital Magical Ideas for Advertising Agencies
Where’s the Digital Magical Ideasis coming from?
Enda NasutionSalingsilang.com
Engineer | Copywriter | Blogger
http://www.flickr.com/photos/bambola_world/2954265552/
My Information
• Enda Nasution– Personal blog: http://enda.goblogmedia.com – Twitter: http://twitter.com/enda – Facebook: http://facebook.com/endanasution – Email: [email protected]
• Non practicing Civil Engineer with 6 year old son
• Copywriter with Ogilvy & Mather Jakarta• Blogging since 2001, 1st chairman to Pesta Blogger
2007• Technical Advisor Inmark Digital (2009 – now)• Managing Director of SalingSilang.com, Indonesian
Social Media Platfom (2011 – now)
Examples of Digital Magical Ideas
http://www.flickr.com/photos/vancouverfilmschool/5143625176/
http://www.flickr.com/photos/ruthhb/4174727909/
How digital ideas can
help advertising?Extended Channels | Social Play | Something New
But where’s the magiccoming from?
http://www.flickr.com/photos/kaysha/2889635418/
http://www.flickr.com/photos/snenad/2114835636/
Having the rightCommunication TEAM
Brand Team
Advertising Agency
Research
PRActivation
DIGITAL?
Digital as last resort?
Digital Agency
IT Company
Traditional Ad Agency
(sister comp.)PR Firms
Social Media Persona
Everybody can do it
Creative Team
Art Director
CopywriterCommon Advertising
Agency Team
Outso
urced?
• Marketing Plan• Marketing Direction• Campaign Planning
Client Brief
• Brand Planning• Brand DirectionPlanner Brief
• Creative Process• Creative ExecutionCreative Brief
Which stage should wetalk about digital?
Outso
urced?
http://www.flickr.com/photos/henteaser/234909155/
Is there a place for a digital person?Social Media Strategist | Digital Specialist
http://www.flickr.com/photos/dunechaser/253055698/
http://www.flickr.com/photos/drmoores/5381173743/
THE PROPOSAL
http://www.flickr.com/photos/torley/3813317440/
Storytelling
Brand Knowledge
Communication
Strategy
Digital Skill
A combination of stuff
http://www.flickr.com/photos/tomahawktim/224438860/
Digital Magical Ideasstarts at the very early beginning
Building relationship through dialog
Talk about what interests YOU not brands
Include a “digital specialist” in the process
Don’t treat digital as “gimmick”
http://www.flickr.com/photos/will-lion/2597608152/
DISCUSS
