Creating Apps For A Living - Tales From The Trenches
-
date post
17-Oct-2014 -
Category
Technology
-
view
1.059 -
download
2
description
Transcript of Creating Apps For A Living - Tales From The Trenches
![Page 1: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/1.jpg)
Creating Apps ForA Living Tales From The
Trenches
![Page 2: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/2.jpg)
Marius Bugge Monsen
Qt developer (2002 - 2010)Co-founder of Cutehacks
![Page 3: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/3.jpg)
![Page 4: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/4.jpg)
![Page 5: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/5.jpg)
Know whereyou’re going...
![Page 6: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/6.jpg)
You
App Store
?
![Page 7: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/7.jpg)
You
App Store
? Customer
![Page 8: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/8.jpg)
“Ve vant ze money, Lebowski”Nihilist, The Big Lebowski
![Page 9: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/9.jpg)
You
$$$
?
![Page 10: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/10.jpg)
You
App Store
? $$$
![Page 11: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/11.jpg)
Store?
Market?
Catalog?
![Page 12: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/12.jpg)
Apple App Store
Google Android Market
Nokia Ovi Store
Intel AppUp
Windows Phone 7 MarketplacePalm App Catalog
BlackBerry App World
GetJar
Amazon App Store
Wholesale Application Community
![Page 13: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/13.jpg)
3%
36%
13%17%
27%
4%
Windows Mobile Symbian Apple RIM Android Other
Worldwide Smartphone Sales 1Q11. Source: Gartner, May 2011
![Page 14: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/14.jpg)
Them30%
You70%
Revenue Share
![Page 15: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/15.jpg)
€0
€25,000.00
€50,000.00
€75,000.00
€100,000.00
Simple Branded Advanced
iPhone Android BlackBerry iPhone + Android
Based on numbers from Golden Gekko (www.goldengekko.com), 7 September 2010
Cost of App Development
![Page 16: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/16.jpg)
• WebOS (and other WR platforms) - similar to iPhone
• Symbian - ~30 % higher
• Java ME - similar to Android
• Qt - similar to Android
![Page 17: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/17.jpg)
$0
$2.25
$4.50
$6.75
$9.00
Average App Prices
Windows Marketplace for Mobile Nokia Ovi Store Apple App StoreBlackBerry App World Google Android Market
Distimo (www.distimo.com), December 2010
![Page 18: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/18.jpg)
• Deutsche Bank and Apple data, June 2010:
• ~25% of downloaded apps are paid
• Average developer earnings per paid app: $700 per month
• Earnings distribution is very top heavy.
![Page 19: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/19.jpg)
You
$??
?
![Page 20: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/20.jpg)
The Anatomy of aCustomer Project
![Page 21: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/21.jpg)
You
App Store
? Customer
![Page 22: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/22.jpg)
Sell
Sign
Develop
Test
Package
SubmitWait
Support
![Page 23: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/23.jpg)
SellSign
DevelopTest
Package
SubmitWait
Support
DevelopTest
PackageTest
Test
Package
WaitWaitWait
![Page 24: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/24.jpg)
SellSign
Wait...
![Page 25: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/25.jpg)
Fundamentals of Sales:
No-one ever calls you.
![Page 26: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/26.jpg)
• Contract
• Statement Of Work
• License Agreement
• Delivery Date(s)
• Payment
![Page 27: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/27.jpg)
• The Customer buys
• Time
• Knowledge
• Lower cost
![Page 28: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/28.jpg)
You
App Store
? $$
![Page 29: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/29.jpg)
Getting There
![Page 30: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/30.jpg)
You
App Store
!
![Page 31: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/31.jpg)
Register Certificate Package Submit
![Page 32: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/32.jpg)
• Online Form
• Dead Trees / Fax
• Company (?)
• Tax Number
• Bank Details
Register Certificate Package Submit
![Page 33: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/33.jpg)
• Development
• Publishing
Register Certificate Package Submit
![Page 34: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/34.jpg)
• Signing
• Unique id
• Bundled resources
• Languages
• Icon
Register Certificate Package Submit
![Page 35: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/35.jpg)
• Package
• Icon
• Description
• Screenshots
• Target Devices
• Target Countries
• Languages
• Price
• Support Contact Information
• Export Restrictions
Register Certificate Package Submit
![Page 36: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/36.jpg)
Questions?
Thank you!
![Page 37: Creating Apps For A Living - Tales From The Trenches](https://reader034.fdocuments.us/reader034/viewer/2022042813/54419a41afaf9f36248b4757/html5/thumbnails/37.jpg)
Image credits:“Stuck in Customs” on flickr