Creating & Marketing

Signature Treatments

+ Ameann DeJohn www.ameann.com

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What Are

unique

custom

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Why

recognition

loyalty

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Serves 2 Main Purposes

  Yields results

  Unique and Special

  Point of Difference

  Builds Loyalty

  Promotes Word of Mouth

  Trusts Your Expertise

  Unique Selling Point

  On the Cutting Edge

  Builds Your Name

  Sets You Apart

  Repeat Business

  Referrals

Customer You

Only Your Spa Has It!

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But , Why Are They

 With too many treatments on the menu it gets confusing to clients.

  They don’t know which to choose

  They don’t understand the differences

  How to fix this?

Confusing to Clients?

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Introduce The Power of 3

Good

Better

Best

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  Tall, Small

  Venti, Medium

  Grande, Large

Coffee

Power of 3 Examples

Gas

  87 regular

  89 plus

  91 supreme

Cars

  Honda

  Mercedes

  Rolls Royce

Article Resource: The Financial Abundance Factor July 2009 Skin Inc. Web Exclusive: http://www.SkinInc.com/magazine/pastissues/2009

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The Power of 3 In Treatments

+Good: The Basic Facial

  Steam   Cleanse   Exfoliate   Extractions   Mask   Moisturize

+Better: The Deluxe Facial

  Basic Facial, Plus:   Extended Massage   1 Advanced Machine   Extra 15 Minutes

+Best: The Super Facial

  Basic Facial, Plus:   Extended Massage   1 Advanced Machine   Serum   New Technology Machine   Extra 25-30 Minutes

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Basic Facial

Set yourself apart by offering little luxuries in even the basic facial.

  Clarisonic Brush for Cleansing Face and Décolleté

  Mini Massage While Mask Sets

  Choice of Mask

  Candles, Aromatherapy

+Clarisonic Brush

 Removes 6x more makeup than regular cleansing  Products absorb better  Gentle enough for 2x daily use  Reduces oily areas, dry patches and blemishes  Reduces appearance of visible pores  Reduces the appearance of fine lines and wrinkles  Use on the face, neck and décolleté  Feels good on skin

Gentle Sonic Brush for the Skin

www.clarisonic.com Retail $225

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Clarisonic Brush

Clarisonic cleansing at a spa

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Extended Massage

Offer Special Massage to Your Deluxe and Super Facials.

  Indian Champissage

  Jade Rolling

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Indian Champissage Head and Upper Body Massage

  Blend of Ayurvedic and Western Massage   Head-neck-shoulders and/or face-ears-neck   Relief from aches and pains   Reduces stress   Comforts and balances energy flow   Deep sense of peace and tranquility

www.indianchampissage.com

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Indian Champissage

Authentic Champissage given at a salon in India

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Jade Rolling Crystal Therapy + Massage   Jade is rubbed across the body in lieu of hands   Detoxes the system   Promotes relaxation   Increases circulation   Smoothes skin   Breaks down cellulite   Can be used hot or cold   Use anywhere on the body or face

www.urban4est.com

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Special Services

Offer Special Services to Your Deluxe and Super Facials.

  Custom Skin Analysis

  Foot Bath

+Skin Analysis

 Analyze dry, oily, normal skin  3D analysis image and

software program  Analyze pore size, wrinkle

depth, pigmentation, pre-breakout areas

 Client can see marked improvement in skin over time

 Recommend products and treatment better

Scientific Skin Consulting

SkinSys $2000 www.sometech.com

Visia $14k – $22k www.moritexusa.com

+Foot Bath

 Small electrical current passes through the body

 Eliminate waste, chemicals and allergens  Testimonials:   Increased energy and stamina  Restful sleep  Pain reduction  Skin clarity and brightness  Better mood  Relaxed and refreshed

Detox the Body and Treat the Feet

www.zionhe.com $995-$1495

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Do Your Research. Educate Yourself.

 Scan the United States  TV (Access Hollywood and Extra!)  Professional salon magazines and websites   Internet  Top spas in NYC, Los Angeles, Miami, etc.  Have a Treatment

Finding New Treatments

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Machines What’s In the Industry?   What’s being used?   What are the benefits?   Can it grow my business?   Can it accentuate my current services?   What do machines cost?   What is my return?   Who offers it in my area?

Professional: Skin Spatula, Tip Essentials

Home Use: Fyola Ultrasonic Facial Massager

Home Use: Zeno Spot Treatment Machine

Professional: Galvanic Pen, Tip Essentials

+Machines Sample of Popular Technologies

Ultrasonic: Uses a combination of electrical energies to stimulate the production of news collagen and drives topical treatments into the skin

Micro-current: Reestablishes communication between the muscle fibers and the brain to re-educate the muscle

o  Mimics the body’s natural electrical impulses o  Increases existing levels of ATP (adenosiine triphosphate) a nucleotide that

fuels cells o  Naturally synthesized collagen can remain present for up to 24 months

o  Repairs damaged skin o  Effective, gentle, non invasive, safe facial treatment o  Suitable for all skin types from rosacea to mature

+Machines Sample of Popular Technologies

High Frequency: Characterized by a high rate of oscillation and is also referred to as Tesla Current

LED: Use specific wavelengths of light to treat different skin problems and concerns

o  Blue destroys bacteria that lead to acne o  Red treats sun damage and pigmentation o  Produces collagen and elastin o  Will strengthen the effect of other treatments

o  Kills bacteria and improves acne o  Softens fine lines o  Tightens and tones skin o  Gives a youthful, fresh glow

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FDA classification:

Machine Classification

o  1700 different types of devices, grouped into 16 medical specialties referred to as panels

o  Each device is assigned to 1 of 3 classes based on level of control necessary to assure the safety and effectiveness of the device

o  Classification is risk based; risk the device poses to the patient or user

Device Class & Regulatory Controls: o  Class 1: General Controls / Lowest Risk

o  With exemptions o  Without exemptions

o  Class 2: General Controls & Special Controls / Medium Risk o  With exemptions o  Without exemptions

o  Class 3: General Controls and Premarket Approval / Highest Risk

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High Frequency, Micro-current

Class 1

Spa Masters, High Frequency

Myontology, Micro-current

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Ultrasound, Blue Light

Class 2

DUSA Pharmaceuticals, Blu U Acne Light

Beautymachine.net, Mini Supersonic Ultrasound

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IPL, Radio Frequency

Class 3

Dermamed, IPL Quadra Q4

Lumenis Corp., Aluma

+MARKETING AND PR

Flyers / Coupons Incentives

Promote Your New Treatment

o  Pass out flyers in store o  Put flyers in bags o  Post them at local shops

o  Refer a friend o  Special price weekend o  Free Product o  Discount Packages

Partnerships Launch Event

Email & Website

o  Gyms o  Health Clubs o  Nail Spas o  Medical Offices

o  VIP Party o  Food and Drink

o  Homepage o  Email Blast o  Newsletter o  Special Offers

+MARKETING AND PR Promote Your New Treatment

o Twitter o Facebook o Myspace o Digg o Flickr o Linkedin o Beauty Blogs

  Social Networking

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