Creating and managing a WordPress business website - March 2014
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Allison Miller, Vanguard Visions Consulting Salisbury / Modbury Creating and managing a WordPress business website
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Having a business website is a key component of a business’s marketing strategy in a digital economy, however, knowing where to get started and how to manage it can be a very daunting task. For a lot of small businesses, outsourcing the creation and management of their website just isn’t a viable option. To overcome this, a number of businesses are using simple to operate website platforms like WordPress. These slides go through why so many people are using WordPress as a business website, and how to get started creating and setting up your WordPress business website.
Transcript of Creating and managing a WordPress business website - March 2014
Allison Miller, Vanguard Visions Consulting
Salisbury / Modbury
Creating and managing a WordPress business website
You’ll find these slides at:
slideshare.net/vanguardvisions
Session Overview
• Why is now a good time to be creating a business website?• Why is WordPress so popular?• WordPress.com vs WordPress.org• Planning your WP business website• Designing your WP business website• Creating your WP business website• Setting up your WP business website• Creating content in your WP business website• Managing your WP business website• What will you investigate further?• Workshop evaluation
Why is now a good time to be creating a business
website?
CC-BY Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication
Better infrastructure / access
• 92% of Australian business have internet access
• Australian Bureau of Statistics (2013)
• 79% of Australian homes have the internet
• Good e-practice guidelines for disadvantaged learners in VET (2013)
• 90% of Australians have an internet-enabled smartphone
• AIMIA Mobile Phone Survey (2013)
Internet is already a game changer
Source: Deloitte Access Economics Pty Ltd (2013) –http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
Why is WordPress so popular?
CC-By Image by: Wikipedia - http://es.wikipedia.org/wiki/WordPress
Open Source Software • Free to download the
software• Get free website• Lowers levels to entry• Flexibility / adaptability• Lots of choice (formats,
plugins, customising, integration)
(Relatively) easy to use• Simple to setup and
manage• Online help and support• Community support
• Developers• eg Northern
Adelaide WordPress Business User Groups (Facebook)
WordPress.com vs WordPress.org
WordPress.com vs WordPress.org
Wordpress.com Wordpress.org
Business arm of WordPress Community arm of WordPress
WordPress hosted (free / fee) Self / 3rd Party hosted
WordPress has super-admin Self / 3rd Party has super-admin
Latest updates Update yourself
Others? Others?
3 signs that you don’t have as much control over your WordPress website as you thought
you would
For more information: bit.ly/WP-Control
Planning your WordPress business website
• Target Market• Purpose• Content• Naming your website• Branding
CC-BY Image: Wikipedia - http://en.wikipedia.org/wiki/Motion_planning
Planning your website
Designing your WordPress business
website
Site map via mind map
CC-BY Image: Wikimedia Commons - http://commons.wikimedia.org/wiki/File:MindMapGuidlines.svg
Tabs (headings)
CC-BY Image:
Common headings Your headings
Home
About (your company)
Contact us
Blog
Creating your WordPress business website
Getting started
wordpress.com
Creating a user
Wordpress.com options
Naming your site
Choosing a theme
Preview your theme
Connect your social media
Connect a blog post
http://creatingawordpresswebsite.wordpress.com/wp-admin/
Your WordPress user account
Your WordPress Business Website
Setting up your WordPress business
website
Dashboard
Appearance
Users
Tools
Settings
Plugins
Creating content in your WordPress business
website
Media
Pages
Posts
Comments
Feedback
Headings = <h1>heading 1</h1>
Hyperlinking
Uploading images
Uploading & linking to files
Tables <table> (MORE CODE NEEDED)
Content
Naming the page
Content = Key words
Tags
Categories
Sub-pages
Preview / Private / Publish
SEO / Meta-data
Managing your WordPress business
website
• Site Analytics• Google
Analytics• Piwik
Analytics
CC-BY Image:
ROI
Backing up
CC-BY Image: Wikipedia - http://simple.wikipedia.org/wiki/Backup
What will you investigate further?
Workshop evaluation
Want to know more?
More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability
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Facebook - facebook.com/digitalcapabilityLinkedIn - bit.ly/DCLinkedIN
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