Creating an App for Your Event or Association
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Transcript of Creating an App for Your Event or Association
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Ben Martin, CAESr. Social CRM Consultant
@bkmcae ★ [email protected]
Creating an App for Your Event or Association
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ABOUT YOUR PRESENTER• 12 years in the association profession, concluded
as VP for Marketing & Communications at the 40,000 member Virginia Association of Realtors
• Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine
• National Association of Realtors Technology Spotlight Award winner (2010)
• Certified Association Executive (2005)• Chaired ASAE’s Membership Section Council
(2007)• Current member of ASAE’s Technology Section
Council
Ben Martin, CAE
@bkmcae #EdDay25 @TallySAE
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AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
bit.ly/AvectraSpeaks
@bkmcae #EdDay25 @TallySAE
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AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
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MOBILE STATISTICS
There are 6.8 billion people on Earth. 5.1
billion own a cell phone. 4.2 billion own a
toothbrush.
@bkmcae #EdDay25 @TallySAE
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MOBILE STATISTICS
By 2015, there will be more people connected
to the internet by mobile devices than by desktop
computers
@bkmcae #EdDay25 @TallySAE
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MOBILE STATISTICS
63% of all mobile phones sold in North America are
smart phones
@bkmcae #EdDay25 @TallySAE
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MOBILE STATISTICS
The average American adult spends 65 minutes per day on their mobile
device
@bkmcae #EdDay25 @TallySAE
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MOBILE STATISTICS
66% of Americans sleep next to their mobile
device
@bkmcae #EdDay25 @TallySAE
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MOBILE STATISTICS
22% of Americans would rather give up their
toothbrush for a week than their mobile device
@bkmcae #EdDay25 @TallySAE
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MOBILE STATISTICS
33% of Americans would rather give up sex for a week than their mobile
device
@bkmcae #EdDay25 @TallySAE
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AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
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WHY GO MOBILE?
@bkmcae #EdDay25 @TallySAE
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WHY GO MOBILE?
@bkmcae #EdDay25 @TallySAE
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WHY GO MOBILE?
@bkmcae #EdDay25 @TallySAE
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WHY GO MOBILE?
@bkmcae #EdDay25 @TallySAE
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AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
Features• Keep it simple• Start with the essentials• Prioritize• Iterate, evolve
F I R S T
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
Integration• Is your event data
subject to change?• Is your event data
stored in more than one location?
F I R S T
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
Revenue• Do you plan to monetize
your mobile experience?• If so, is your strategy
advertising or sponsorship?
F I R S T
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
Service• Is your event location
underground?• Can you afford to provide
WiFi access to attendees?• Have you done a site visit
to confirm major carriers have service?
F I R S T
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
Technology• Based on the outcome of
your planning, you will choose between• Native App• Mobile Web• Hybrid
F I R S T
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
Technology
F I R S T
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
Technology
F I R S T
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
Technology
F I R S T
@bkmcae #EdDay25 @TallySAE
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5 MOBILE MAXIMS
@bkmcae #EdDay25 @TallySAE
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AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
![Page 29: Creating an App for Your Event or Association](https://reader037.fdocuments.us/reader037/viewer/2022103114/5554fb1cb4c905c35e8b45c5/html5/thumbnails/29.jpg)
MOBILE EXAMPLES
@bkmcae #EdDay25 @TallySAE
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MOBILE EXAMPLES
@bkmcae #EdDay25 @TallySAE
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MOBILE EXAMPLES
@bkmcae #EdDay25 @TallySAE
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AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
![Page 33: Creating an App for Your Event or Association](https://reader037.fdocuments.us/reader037/viewer/2022103114/5554fb1cb4c905c35e8b45c5/html5/thumbnails/33.jpg)
NEXT STEPS• Play with mobile apps, learn what's possible• Look into making your association or event website
mobile friendly with responsive design• Try out free app services like AppMakr.com or
Bloodhound• Talk to an app developer
@bkmcae #EdDay25 @TallySAE
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AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
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Q&A
@bkmcae #EdDay25 @TallySAE
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Ben Martin, CAESr. Social CRM Consultant
@bkmcae ★ [email protected]
Creating an App for Your Event or Association