Creating  a  Winning  Social  Media  Strategy      1. Situation  Analysis:  

 a. Competition:  

i. Who  are  your  biggest  competitors?  

ii. What  is  their  positioning?  

iii. What  are  their  strengths?  

iv. What  products/  services  to  they  offer?  

v. What  do  you  do  better  than  them?  

 b. Are  there  elements  of  the  legal  environment  likely  to  impact  your  

business  in  the  future?    

c. Is  technology  changing  in  a  way  that  might  impact  your  business?    

d. How  do  likely  changes  in  the  economy  impact  your  business?    

e. Target  Audience:    

i. Who  are  they?    

ii. What  problems  do  they  face?    How  can  you  solve  their  problems?  

 iii. What  do  they  look  like?  

 iv. How  do  they  live  their  lives?    What  do  they  value?  

 v. Why  are  they  a  good  “fit”  for  your  business?  

 f. What  are  YOU  good  at?  

 i. What  resources  to  you  have  that  will  help  your  business?  

2. Setting  Goals  and  Objectives:  

a. What  are  your  financial  goals  from  this  strategy?  

b. What  are  your  engagement  goals?  

c. What  are  your  goals  for  increased  awareness/  fans?  

d. What  are  your  community  building  goals?  

e. What  are  your  goals  for  creating  evangelists?  

3. What  are  Your  Plans  for  Each  Element  on  the  Graphic?  

a. Keyword  strategy  

b. SEO  strategies  

c. Social  media  strategies  

d. Advertising  strategies  

e. Customer  service  strategies  

f. Branding  strategies  

g. What  metrics  will  you  use  to  evaluate  your  performance?  

4. Budgeting:  

a. Costs  for  hiring,  training,  and  compensating  key  personnel  

b. Costs  for  hosting,  software  solutions,  and  graphic  design  

c. Advertising  costs  

d. Anticipated  revenues  

5. Contingency  Planning  

6. Timeline  and  Key  Milestones  

a. PERT  chart  

b. Critical  path  analysis