Creating a USP via IT, iPad and iPhone: the rapidly evolving Property and Real Estate course and flexible delivery

Professor Richard ReedSchool of Marketing & Management, Faculty of Business & Law

Dr Leanne Ngo Teaching and Learning Group, Faculty of Business & Law

Property and Real Estate at Deakin University

• UG intake commenced in 2008• PG intake commenced in 2011 (* 2009)• Existing UG courses at Uni of Melb (5

years) and RMIT (4 years) – PG at both• Highly regulated with accreditation

essential• All students have IT access and have

flexible lifestyles

• New discipline at Deakin University 2008+

• 1st staff member commenced 2007

• Now 5 full-time staff (Oct 2011)• 2008 4 UG units (2 trimesters)• 2009 10 UG units (2 trimesters)• 2010 12 UG units (3 trimesters)• 2011 12 UG + 4 PG units

2008

•Bachelor of Property and Real Estate (New)

2009

•Bachelor of Property and Real Estate (1+2 yr)

•Graduate Diploma of Property Valuation (proposed int.)

2010

•Bachelor of Property and Real Estate (1+2+3 yr)

2011

•Bachelor of Property and Real Estate

•Graduate Diploma of Property (new ext.)

•Double Degree with Commerce (D325)

•PRE major in B.M’ment

Property and Real Estate at Deakin University

• Embrace innovative delivery methods: IT + lecture

• All students in all units use eLive, iLecture, D2L

• Deliver from location at Burwood (vs. CBD)• Evolve from niche program to broad based• Increase the level of internationalism• Deakin graduates hit the ground running

with a high skill level

Challenge: how to engage PRE students using IT and meet industry standards?

Solution: Innovative use of Camtasia

eLive Engagement and Recordings

Challenge: how to teach complex tasks?

Solution: Short skill tutorials in mp4 and AVI format

STUDENT EMAIL:

I am doing two excel sheets with the same set up as you have used in your videos for each of my suburbs, as I think that is the best and most logical way. So all in all, do you require 5 variables per suburb (the same five variables for both the suburbs), with 100 sales each suburb, and coming out with 5 models in SPSS?

Everyone who I have spoken to have said they are enjoying it too.Great learning tool.

Thanks for your help. I’m sure I’ll have more questions within the next week!

Challenge: how to upskill with smaller tasks?

Solution: Short skill tutorials in mp4 and AVI format

The on-line teaching and resources in thisunit enhanced my learning experience. 100.0 %

Was the USP created for PRE using IT?

• Wide market acceptance of IT by industry with recent graduates sought-after and employer-ready

• Competing courses are now perceived as dated

• All courses (X) from 2012+ with increased demand

• Expanding boundaries with off-campus lectures in/out

• Unique selling point for PRE @ Deakin Uni established

• Essential element was support from T & L group

• Closely aligned with CReaTe vision

Creating a USP via IT, iPad and iPhone: the rapidly evolving Property and Real Estate course and flexible delivery

Professor Richard ReedSchool of Marketing & Management, Faculty of Business & Law

Dr Leanne Ngo Teaching and Learning Group, Faculty of Business & Law