Creating A User Journey for Your Open Source Community
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Transcript of Creating A User Journey for Your Open Source Community
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IF YOU WANT TO TALK COMMUNITY YOU’RE IN THE RIGHT PLACE
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EVERY ONCE IN AWHILE, A REVOLUTIONARY PRODUCT COMES ALONG THAT CHANGES EVERYTHING.
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This is it.This is what matters.
How it makes someone feel. Will it make life better?
Does it deserve to exist?
We spend a lot of time On a few great things.
Until every idea we touch Enhances each life it touches.
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Experience is Everything
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@francium
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A User Journey for Your Open
Source Community
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Focus on every user
every step of the way
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Be obsessed with user success
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Agenda
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ProductMentorship
Empowerment
for n00bssophomoresexperts
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then...
all the awesome things you can do with community
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But first:designThinking
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‘Successful design, like successful gardening, is
never finished and constantly changing’
Tim Brown, President and CEO, IDEO
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Make things Make
PeopleProducts
successful
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Step 1: make the n00bslove you
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‘We think about the first 2 minutes with Meteor. We are
maniacal about the developer experience’
Matt Debergalis, Founder, Meteor Development Group
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Step 1: make the n00bs love you
product:the first two minutesthe first two hoursthe first two days
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Step 1: make the n00bs love you
mentorship:how do they figure it out?
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NGINXStarted in 2004
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Aleksandar Lazic, Full story from: http://bit.ly/13tlh7r
At the end of 2006 I have started to translate the src/core/nginx.c from the source…there
wasn’t any docs for this even in Russia
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May 2006: 52,092 Hosts
September 2006: 87,172 Hosts
NGINX
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Step 1: make the n00bs love you
empowerment:why do they stay?
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• Rewards• Get them excited• Get them connected with each other– Study Groups– User Groups
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Questions?
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Step 2: the n00bs grew up: the sophomore
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Step 2: the sophomore
product: is it easy to scale?can you grow up?
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Step 2: the sophomore
mentorship: where are the resources?
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• Books• Blogs• Planets• Tutorials• Videos/Screencasts
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Step 2: the sophomore
empowerment: why do I stick around?am I awesome yet?
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• Rewards• Send the right message• Connect!
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Questions?
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Step 3: the experts
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Step 2: the experts
product: they know itthey have ideas
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Step 2: the experts
mentorship:bring them togethermake exclusivity work
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• Enable a free flow of information– Summits–Mailing lists– Buddy systems
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Step 2: the experts
empowerment:turn them into leadersuse your expertise
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Questions?
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all the awesome things you can do with community
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MARKET?
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A set of actual or potential customers, for a given set of products or services, who have a common set of needs or wants and references
each other when making a buying decision.
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references each other when making a buying decision.
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erhm, actually, we don’t buy anything in open source.
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using a product = investment.
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references each other when making a buying decision.
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your community needs to communicate.
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• Mailing lists• Stackoverflow• Facebook groups• Github• User groups• BoaF
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you need to guide them
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n00b expert
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REMEMBER IT IS THEIR COMMUNITY TOO!
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Experience is Everything
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Questions?