Creating a Successful Brand on Social Media with Remarkable Stories
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Transcript of Creating a Successful Brand on Social Media with Remarkable Stories
ABOUT MAGGIE: • Graduated in 2010 with a special major in
International Media & Communications.
• Joined Cambridge-based marketing software company HubSpot as a marketer.
• In 2012 moved to HubSpot’s Product team as a product manager.
• Loves story-telling, technology & superstitions. Magdalena Georgieva ’10 www.twitter.com/mgieva
Because it’s relevant to you.
1 Maybe you want to build out your personal brand,
2 Or you want to get better at networking,
3 Or need it to create engagement at your work,
4 Or you just want to gain an understanding of the landscape.
Because the tools always seem to be changing.
1 2004 - Facebook was founded.
2 2006 - Twitter was founded.
3 2007 - Tumblr was founded.
4 2010 – Instagram, Snapchat, Pinterest and Google+.
Definition of social media
forms of electronic communication (as web sites
for social networking and microblogging) through
which users create online communities to share
information, ideas, personal messages, and
other content (as videos).
“
Let’s focus on one of them.
Instagram is an online mobile photo-sharing,
video-sharing and social networking service
that enables its users to take pictures and
videos, and share them. 300 million monthly
active users as of December 2014.
What do people use it for?
1 Document what’s happening in their days
2 Share moments with family and friends
3 Expression (requires observation and a perspective)
4 Frequent pictures include: food, landscapes, social events,
architecture, fashion… ordinary things that look good with a filter
First, let’s get Instagram
• Go to the App Store and search for Instagram
• Install app (it’s free)
• Create an account and log in
Scavenger Hunt Details
• Share a photo inspired by one of the challenges
• Use the hashtag #MHChunt
• Keep adding content after the class is over!