CREATING A PROFESSIONAL SALE AD Selling a Horse using Technology.

CREATING A PROFESSIONAL SALE AD

Selling a Horse using Technology

Marketing a Horse using Technology: Online Ads and Videos

EQST 123 Fundamentals of English Riding and Training

Objectives

Identify examples of well made, professional advertisements for sale horses

Describe the elements of a successful text advertisement

Describe the elements of a successful sale video

Opening Question

Consider the last time you were looking to purchase a horse Where did you begin your search? What did you look for in an ad? Were there things that immediately

turned you away from a specific ad?

Brainstorming

What are some elements you should include in a listing for a horse you are trying to sell? Please respond using the chat box

Brainstorming

What are some elements you should NOT include in an advertisement? Please respond using chat box

Methods of Advertising

Types

Internet

Print

Word of

Mouth

Marketing a Horse Online

Sale Websites DreamHorse Equine.Com EquineNow Horsetopia

Often include text, pictures, and videos of horse

Using Pictures to Enhance Ad Most online advertisements attract potential buyers through pictures

Please watch this short video that walks you through the proper way to photograph your horse for an ad

https://www.youtube.com/watch?v=bpqL05qnJIA



Positive Elements

Lists horse registered name, age, breed, height

Provides multiple high quality pictures including conformation shots and action shots Pictures of clean, well presented horse

Lists horse’s prior training Is professional and accurate

No spelling or punctuation errors Presents horse in a positive light

Negative Elements

Too little information/too wordy Pictures of ill maintained horse

Dirty, shaggy, in field, in un professional settings

Describes horse in negative light “Selling because he threw me off one

too many times” Contains spelling and punctuation

errors

Examples

2009 Hanoverian Gelding

Please view ad and use the chat box to list elements you see

Describe elements as positive OR negative

http://www.equine.com/horses-for-sale/horse-ad-3590414.html

Examples

Talented Hunter for Sale




Video Elements

Videos should be short (under 5 minutes)

Show horse in all gaits, both directions

Show any skills horse may possess Jumping, Dressage movements, Child-

safe, etc. Ensure horse is well groomed and

professionally presented

Video Example

Horse Sale Video Example



https://www.youtube.com/watch?v=snDDzvDuoxA

Questions?

Please ask any questions you may have Use the “hand raising” button

Are there any points you would like to revisit?

Marketing Project

Using your assigned lesson horse, create a sale ad that you would feature on a horse marketing website

Ad must follow correct guidelines and include positive elements as previously discussed

Include at least 3 pictures and a short riding video

References

















CREATING A PROFESSIONAL SALE AD Selling a Horse using Technology.

Documents

Transcript of CREATING A PROFESSIONAL SALE AD Selling a Horse using Technology.