Creating a Professional LinkedIn Profile
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Transcript of Creating a Professional LinkedIn Profile
Linkedin Profile
Your Digital Footprint
Personal Brand∎ Identify your ideal visitor: what’s your profile’s
purpose?∎ Points of differentiation∎ Main takeaways - 3 characteristics, 2 highlights
Let’s begin1. Experiences, Education2. Contact, Certification3. Skills4. Summary5. Headshot6. Following, Volunteer7. Sprinkle of Glitter Recommendations,
Pulse
Business Card∎ Tailor your industry∎ Clean up your URL
68% of users use Linkedin to reconnect with past business
associates▸ Use experiences to gain
connections, get warm introductions, be discovered
▸ Begin with company description (1-2 sentences)
▸ Bullet point RAC statements▸ Start strong
Generated leads by leading marketing initiatives.
Generated qualified leads through nurture journeys, webinars and email automation.
Lifted qualified leads by 22% by optimizing nurture journeys after analyzing the purchasing behaviours of successful clients.
Responded to a high volume of customer issue tickets.
Successfully resolved customer tickets with high customer service and satisfaction.
Decreased the response time for customer tickets by 15% and increased client satisfaction by 4% by implementing a streamlined workflow for the support team.
Always keep in mind, it depends on the experience, purpose of your profile.
Why wouldn’t your LinkedIn Profile have a CTA?
▸ Direct visitors to CTA in summary ▸ Certifications build authority, yes,
but also help you be searched
Roll up your sleeves. Time to think like a fiction writer.
▸ Using those 3 characteristics, and 2 highlights, write a story
▸ Start with a hook▸ End with a CTA▸ Keep it concise
Up to 90% of HR people say they check out LinkedIn and Facebook before inviting a candidate in for an interview.
Seven times more likely to have your profile viewed if you have one.
When paging through LinkedIn profiles, 19% of recruiters look only at your profile picture.
∎ Edit & format… this is your professional appearance
∎ Endorse your colleagues! It will be reciprocated
∎ Ask for recommendations - be specific∎ Connect before or after ∎ Like and comment on the Pulse∎ Follow groups and influencers∎ Shine your interests through volunteer
experiences to make connections
Like websites, update your profile