Creating a marketing strategy

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Creating a New Marketing Strategy What you need to know beforehand Understand Improve Measure

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A brief summary of what you need to do BEFORE developing a marketing strategy

Transcript of Creating a marketing strategy

Page 1: Creating a marketing strategy

Creating a New Marketing Strategy

What you need to know beforehand

Understand ImproveMeasure

Page 2: Creating a marketing strategy

Contents1. Why?

2. When?

3. What you need to know beforehand

Page 3: Creating a marketing strategy

Why?1. Because you don’t currently have a strategy in place

2. Maybe you aren’t following your current strategy

3. Your current strategy isn’t delivering on what you want

Page 4: Creating a marketing strategy

When?1. If it’s not working

NOW

Page 5: Creating a marketing strategy

What you need beforehand

1. What does your ideal customer look like?

Industry?

Company size?

Who’s the decision-maker?

Where are they?

Page 6: Creating a marketing strategy

What’s happened before now?

1. What is your marketing resource currently producing?

Both Time & Money

Sales opportunities?

Cash in the bank?

Web traffic?

Networking connections?After all – it’s all

about bringing in more money!

Page 7: Creating a marketing strategy

Current marketing performance?

1. Is your marketing bringing in more money than you’re spending?

YES NO

2. Which of your marketing channels is producing the best return on investment (ROI)?

http://Face to face networking?

? Account mgmt

Page 8: Creating a marketing strategy

Why do this?1. If you don’t have accurate information on how each marketing

campaign is delivering, how can you make the right decisions?


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