Creating a LinkedIn Account

A introductory guide to setting up a personal LinkedIn Account

For agent information and education purposes only; not for distribution or use with the general public.

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Before we begin, please review compliance guidelines Be aware of guidelines. Please adhere to guidance provided by your State or FINRA, which may dictate how you can utilize social media. Also, note that any public message geared toward promoting your business to prospective clients is considered a form of advertising and must comply with the Aviva Advertising Guidelines. Connect, don’t sell. We believe social media is a place to inform and connect, not sell specific products. Our social media presence is meant to illustrate our compassion for customers nationwide. We do not sell or advertise Aviva products through social media, and ask that you do the same. We believe that when clients see what we’re all about, they’ll be open to discussing our products when the time is right. If you have any questions about the appropriate use of social media, please feel free to contact adreview@avivausa.com.

A LinkedIn Account is a great place for professionals and companies to share information, showcase industry expertise and professionally network. You will be able to connect with current and prospective clients and share relevant articles/information about you and the industry as a whole. Connections help keep you top of mind. Setting up a basic account, or a Personal Profile Page, is free. You can upgrade your account by several tiers for a fee, but the basic page will suffice for an individual.Get started: https://www.linkedin.com/home

Getting started

Creating an account only requires your name and email address. You should use your business email, as this is how connections (potential and current clients) will contact you.

Creating an Account Choose a category and a Page name that represents your business. Pick a logo or another image that people associate with your business to use as a profile picture. Write a sentence about your business so people understand what you do. Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook. Choose a cover photo that represents your brand and showcases your product or service. It's the first thing people will see when they visit your Page.

You will automatically receive industry related information, connections and offers within LinkedIn when you select an industry.

Recommended settings

As you customize your Account, there will be opportunities to import new and current contacts from other email accounts, Google accounts, Facebook and Twitter. You can also easily build your network solely through LinkedIn.

Starting a network

LinkedIn lets you invite other LinkedIn members, colleagues, classmates, friends, family and business partners without entering their email addresses. Simply send them an invitation and upon acceptance they will have access to your connections, activity and posts—and vice versa. Connecting with someone on LinkedIn implies that you personally know them or have a mutual acquaintance.

Inviting connections

Using the People Search, enter a name.

Select the correct person and Connect.

Select how you know the person and edit the standard greeting (optional). Then send your invitation.

Once your Page is created, you can edit your profile. This includes experience, education, photo, skills & expertise and details. If not prompted to do so, select Profile and then Edit Page from the navigation bar.

Editing your Profile

Details that highlight your skills and abilities can set you apart from your competition.

Edit and add details to your Page.

View Page activity including Likes,

Comments, and Posts.

Review your Page performance.

Build brand awareness

through visuals.

Edit contact details

Add a cover photo of yourself or your

business logo. Your business

summary tells people who you

are. Keywords will help your page show up in search

engines.

Add and your company website, hours and contact

info. Customize your websites and

page link name as well.

When you are ready, begin to build your business on LinkedIn by growing your network, posting relevant information and staying active through the provided tools.

Managing your Page

When you are ready, begin to build your business on LinkedIn by growing your network, posting relevant information and staying active through the provided tools.

Managing your Page

Connect with friends, family and customers who care about your business.

Post engaging updates, links and

relevant industry information.

Take note of

important life and career changes

from your connections.

Join groups and follow companies to create networking opportunities. Parent companies often have sub-groups and organizations.

Continue to build your network.

Posting relevant business updates, stories, career opportunities and links will engage your audience in conversation, keep them interested, and keep your business top-of-mind. Automatic updates from LinkedIn let your connections know you have something to share.

Sample Posts

Content can vary and is commonly posted

around 2-3 times a week to keep it fresh.

You can pose questions, offer tips and link to

relevant and timely articles.

Aviva bestYOU is a good source for links:

www.bestyouaviva.com

Building your network provides you with an ever-growing audience and new connections. Leverage these by continually connecting with new companies and people and joining industry-specific groups. Eventually, you can upgrade your account for access to more business tools and services or create a Company Page for you and your employees.

Additional tools

Upgrade your account for additional business tools and services.

Messages

Notifications Settings Sign Out

Add Connections

Search for colleagues, classmates, friends, family and business partners

Edit and view Profile Recommendations

Review and add Connections

Review and add Groups

Accept, view and compose messages

Find and post jobs

Find and follow companies

News updates

Help center

Help your friends, customers and business partners find and connect with you on LinkedIn by adding the LinkedIn icon to marketing materials like business cards, websites and brochures. Keep your tone of voice professional—more formal than on Facebook or Twitter. It is common to post a minimum of 2-3 times a week. Recommend at maximum, one time a day. Create your free Personal Profile page: https://www.linkedin.com/home?trk=hb_home Learn more about Company Pages: http://help.linkedin.com/app/answers/detail/a_id/1561 LinkedIn FAQ: http://help.linkedin.com/app/answers/detail/a_id/1561 Download the mobile application by searching for LinkedIn on your smart phone’s App Store or Google Play.

Take aways

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