Dave CoolDirector of Artist & Industry Outreach, Bandzoogle

with Andrew King Editor, Canadian Musician Magazine

Dave Cool (yes, that’s his real name) is the Director of Artist & Industry Outreach at Bandzoogle. Built for musicians by musicians, Bandzoogle makes it easy to build a beautiful mobile-friendly website and sell music, merch & tickets commission-free. Dave has spoken at dozens of music conferences including SXSW, CMW, SF MusicTech, and ASCAP EXPO. He has also been interviewed by The Economist, Newsweek International, CNN.com, and the Financial Post for his insights on the music industry.

Dave Cool

Andrew KingAndrew King is the Editor of Canadian Musician, as well as Canadian Music Trade, Professional Lighting & Production, and Professional Sound magazines. He also co-hosts Canadian Musician Radio. He has given presentations and been a speaker, panelist, and moderator at events including CMW, ECMA, the Halifax Pop Explosion, and many others.

Your Hub – Reasons to Drive Fans to Your Website

You Own the Address You Own the Experience You Own the Data You Earn More $ with Direct Sales

You Own It Ultimate Permission Marketing Best Way to Sell Best Way to Stay in Touch with Fans

Top Reasons to Have a Mailing List

Potential Fans

Current Fans

Industry & Media

Your Website’s Audience

What’s Your Story?

Put Your Best Song/Video Upfront

Get Them on Your Mailing Listo Free Sample/Offero Musico Exclusive Content

Potential Fans

What’s New?

Blog Posts/Photo Galleries

Limited Edition Products/Packages/Crowdfunding

Get Them on Your Mailing Listo Free Musico Exclusive Content

Current Fans

What’s New? What’s Unique/Different About You? Best Song/Video Upfront Press Kit

o Bio/Storyo High-Res, High-Quality Imageso Music & Videoo Press Quoteso Contact Info

Industry & Media

Questions?

Bio Professional Photos Music Videos Show Dates Social Links Full Contact Info

Building Your Website: Assets

Professional Photoso Header, Background & Promo Photoso Bad Photos = Bad Impression of Music

Stick to 3 Colours Mind Your Typography

o Avoid “wacky” fontso Contrast colour with backgroundo Limited centre justification, bold, italics, etc.o AVOID ALL CAPS FOR BODY TEXT

Building Your Website: Design Tips

Mobile digital media time is now higher than desktop Mobile experience must be seamless Content must be just as easy to find E-commerce must work perfectly on mobile devices Google boosts mobile-friendly pages & punishes those that aren’t

in mobile searches Test at: www.google.com/webmasters/tools/mobile-friendly

Make It Mobile-Friendly

Make Navigation Easyo Limit main menu buttons to around 8

Have One Clear Purpose per Pageo Important content/elements should have own

page

Keep Page Names Simple

Navigation Tips

Homepage Bio Music Shows Photos Videos Store Contact

Site Map: 8 Essential Sections

Questions, comments, concerns?

Build your Library

www.musicbooksplus.com/websites

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