Creating a Global Website
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Transcript of Creating a Global Website
SETH GOTTLIEB
Chief Technology Officer of Global Offerings,
Lionbridge
CODY CRNKOVICH
Head of Platform Partners & Strategy,
Adobe Marketing Cloud
THE POWER OF
CUSTOMER
ADOBE MARKETING CLOUD
EXPERIENCEOVERVIEW
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1982 1985 1986 1987 1990 1995 1999 2000 2002 20052004 2008 2009 2010 2011 20122007 2013
First AdobePostScript Printer &
ImagesetterAdobe Acrobat, Adobe PDF,
and Adobe Reader
Flash
Creative Suite 2
Adobe wins an Emmy
Creative Suite 3
AdobePhotoshop
AdobeIllustrator
AdobeCreative Suite
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Initial Public Offering
AccelioAcquisition
Adobe AIR
Creative Suite 4
Acquisition
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Creative Suite 5
Acquisition
Acrobat X
Photoshop 20th Anniversary
DPS
Photoshop Touch
SocialAnalytics
Acquisition
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Creative Suite 6
Creative Cloud
Acquisition
PROJECT PRIMETIME
13,500+EMPLOYEES
Marketing Cloud& 5 Solutions
Acquisition
Edge ToolsServices
BehanceAcquisition
Primetime
CC DesktopApps
2014
Aldus Acquisition
2015
Acquisition
Acquisition
Document Cloud
Transforming Digital Experiences for 30 Years
ADOBE DOCUMENT CLOUD
ADOBE CREATIVE CLOUD
ADOBE MARKETING CLOUD
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
OFFICE WAVEBACK
OFFICE WAVEFRONT
BUSINESS WAVEEXPERIENCE
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
BACKOFFICE WAVE
FRONTOFFICE WAVE
EXPERIENCEBUSINESS WAVE
CTO / CIO / CFOowner
VP Sales / CIOowner
Consumerowner
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
KNOW ME RESPECT ME
MAKETECHNOLOGY TRANSPARENT
DELIGHT ME AT EVERY TURN
SPEAKIN ONE VOICE
8
Digital Has Never Been Easier . . . Or More Difficult
Explosion of touchpointsand rising expectations
Flood of information from devices, servers and the cloud
Companies racing toreinvent themselves
Digital Transformation
Standout customer experiences drive business impact
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
THE ENTERPRISEDISRUPTING
WHAT MAKES A
GREAT EXPERIENCE?
COMPELLING PERSONAL USEFUL EVERYWHERE
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
BUILD GREAT EXPERIENCES AND DELIVER ACROSS EVERY TOUCHPOINT
UNDERSTAND AND ADAPT TO THERIGHT PERSON, RIGHT PLACE,
RIGHT TIME
CONTENT DATA
OUR APPROACH
EXPERIENCES ARE POWERED
BY DATA
EXPERIENCES START WITH
GREAT CONTENT
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
A global content strategy is a foundation of your web site.
Seth Gottlieb | Chief Technology Officer of Global Offerings, Lionbridge
So, you want to translate your website
About Me
CMS Integrator
CMS Analyst
Content Management Professional
Question
Who here currently manages a multi-lingual website?
Question
Who here was surprised how hard it was to launch and maintain?
You thought you had all of the pieces in place
Internationalized CMS
Finalized Source Content
Translation Agency
Your Plan
Design Development Content
Launch!
Tweak
ImportExport
Your Actual Plan
Design Development Content
Launch!
Rework
Export Export Export
Fix
What happened?
You had an internationalized CMS but...
There was no standard way to localize
Localization instructions were not followed
You had your source content but...
Not all content was relevant to all markets
Localizable text was locked in images
Localizable text was locked in presentation templates
You had a translation agency but...
The translators couldn’t or didn’t want to work in your CMS
You couldn’t get them content in the right format
The translators work on a different holiday schedule
The translated content didn’t survive the import
Lessons Learned
Work with a CMS that has localization designed into the core
Work with an integrator that knows localization
Involve your agency early in the process
Use a connector
Your New Plan
Design Development
GBV
Launch!
Scheduling
Content
TranslateDesignReview
Samples