Creating a Facebook Business Page

An introductory guide to setting up a Facebook Business Page

For agent information and education purposes only; not for distribution or use with the general public.

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Before we begin, please reviewcompliance guidelines Be aware of guidelines. Please adhere to guidance provided by your State or FINRA, which may dictate how you can utilize social media. Also, note that any public message geared toward promoting your business to prospective clients is considered a form of advertising and must comply with the Aviva Advertising Guidelines. Connect, don’t sell. We believe social media is a place to inform and connect, not sell specific products. Our social media presence is meant to illustrate our compassion for customers nationwide. We do not sell or advertise Aviva products through social media, and ask that you do the same. We believe that when clients see what we’re all about, they’ll be open to discussing our products when the time is right. If you have any questions about the appropriate use of social media, please feel free to contact adreview@avivausa.com.

A Facebook Business Page can help you grow your business, build your brand and develop your client relationships. You will be able to create different types of posts on your page including updates, photos, videos and poll questions. People who like your page will see some of your posts in their news feed. Facebook is a place to reach your audience on a human and personal level. Business Page posts and interactions should always be respectful and friendly, as a potential client may be reading them. Setting up a page is free and only takes a few minutes to create. Get started: https://www.facebook.com/business/build

Getting started

First, select and follow the simple steps for a Local Business or Place. Customize your Page by filling in fields and uploading images.

Creating a Page

Choose a category and a Page name that represents your business. Pick a photo or logo to use as a profile picture. Write a sentence about your business so people understand what you do. Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook. Choose a cover photo that represents your brand and showcases your product or service. It's the first thing people will see when they visit your Page.

The security settings are always editable.

Recommended security settings

Only check this if you want to remove your page.

Personal preference.

(13+) is good.

Optional. Requires increased responsibility in

monitoring your page. Suggested.

Personal preference.

Suggested.

Enter any words you do not

want to see.

Suggested.

Admin panel The Admin Panel allows you to edit, add content and monitor your page.

The Admin Panel allows you to edit, add content and monitor your page.

Admin panel

Switch between Personal and Business Page. Read and respond to messages. Generate Likes by inviting friends to your Business Page.

Edit and add details to your Page.

View Page activity including Likes,

Comments, and Posts.

Review your Page performance.

Build brand awareness

through visuals.

Edit contact details

Monitor privacy settings Manage Page apps including Photos, Events, Videos Groups and more.

Invite people you know to like your Page. You probably already have a community of friends, family and customers who care about your business. Start with them. Once they like your page, they will begin to see and interact with your posts and updates.

Start building your audience

• Explore the options under the Build Audience button on you admin panel. Make sure to invite your Facebook friends to like your Page.

• Click on ‘Invite Email Contacts’ to upload your email list and send a message asking people to like your Page.

• Promote your Page web address on store signs, business cards, receipts, emails and other marketing materials.

When people like your Page, they’re saying that they care about your business and want to know what’s going on. So tell them! Posting relevant business updates, photos and links will keep them engaged and interested.

Posting to your Page

Vary content to keep it fresh. 100-250 characters get about 60% more likes,

comments and shares.

Ask questions, offer tips and links to relevant and

timely articles.

Photo albums, pictures and videos get 180%, 120% and 100%

more engagement respectively.

Aviva bestYOU is a good source for links: www.bestyouaviva.com/

Help your friends, customers and business partners find, connect and refer you on Facebook by adding the Facebook icon to marketing materials like business cards, websites and brochures. Keep your tone of voice personable and friendly. You can post 1-3 times a day, but they should be relevant and serve a purpose. Facebook.com is a great resource for business success stories and simple step-by-step tools to help you build your Business Page. Build your page now: https://www.facebook.com/business/build Find business success stories: https://www.facebook.com/business/success Download the mobile application by searching for Facebook on your smart phone’s App Store or Google Play.

Take aways

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