Creating a Digital Command Center #DMFB14
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Transcript of Creating a Digital Command Center #DMFB14
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Creating A Digital Media Command CenterBrian McDonald | @bmcd67
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• Increase productivity
• Engage your audience
• Standardize reporting
• Monitor competitors
• Make your boss happy!
Why?
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The Funnel
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Don’t Get Kahn-ed
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What you will learn
• Develop a monitoring station using Search query results (Google, Bing, Twitter) Blog RSS feeds
• Create triggers to track outbound email, social and other digital communications into a Google calendar
• Integrate tracking calendar with Editorial Content calendar and share with a team
• Share the results with your team via Dashboards
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Data Types
Infrastructure Performance
Content
KPIs
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Step 1 Monitoring Station• Key phrase searches
• Hashtags
• Thought leaders
• Communities
• Competitor sites
• Social accounts
• Anything you can put in a RSS feed!
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Why Monitor?• Acquire Customer
Knowledge
• Gain Competitive Advantage
• Monitor Business Influencers
• See what your community is talking about!
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Real Time Search
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You’re gonna need a bigger boat!
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Netvibes
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Daily Digital Diet
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Curate and Share
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Scheduling
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Hootsuite Syndicator
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Step 2. Triggers and Bots
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Feed into Editorial Calendar
Results
Planned
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Step 3. Share your Results
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Shareable Dashboards
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Dashboards
• Start with KPIs
• Keep it simple, easy to understand metrics
• Review with team, get feedback and modify
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Questions?