Creating a central resource hub

Malcolm Elsworth

Electric Putty

Electric Putty

The challenge

Moving beyond HQ

Consistency is king

What’s inside a brand centre?

The rules

The tools

Print ready artwork

• Overhead: minimal

• Ease of use: simple

• Flexibility: limited

• Control: strong

Desktop templates

• Overhead: Marginal

• Ease of use: Some restrictions

• Flexibility: Very good

• Control: Good, if used as directed

Web editable templates

• Overhead: Direct expense

• Ease of use: No barriers

• Flexibility: Very good

• Control: Excellent

Images

• Overhead: Minimal

• Ease of use: Good

• Flexibility: Very good

• Control: Good, but can’t control context

People power

The numbers

Platforms

File sharing

Website

Brand management product

Choose your weapon

Thank you

Any questions?

electricputty.co.uk

brandstencil.com

@electricputty