CREATING A BETTER ECOMMERCE EXPERIENCE

THE NEED FOR ANONLINE PRESENCE

Having an ecommerce site is

more than just selling your

inventory online. You need to

create an experience that will

engage your customers and

promote your brand. Make sure

your customers know about

your online presence by setting

up social media and claiming

your Google My Business listing.

PROMOTING YOURNEW PRESENCE

Send out an announcement

to your customers so they

know they can find you online.

Promote your site and your new

social channels and ask your

client base to follow you so

they can stay up-to-date on the

latest products and offers.

CONNECTING ONLINE WITH IN-STORE

Having a consistent brand

across ALL channels of selling

is incredibly important to

continue growing trust with your

customer base. Customers want

to identify with you as a brand,

and if they find an inconsistent

experience, they might be more

interested in finding a store that

offers an experience that feels

less disjointed.

CREATINGDEMAND

Use your ecommerce site to

take advantage of the impulse

Millennials have to want

something quickly. Give your

shoppers the option to pick

up in store, so they don’t have

to wait for shipping and know

you have the item in stock. You

can also create greater demand

for your products online by

showing the actual number of

products you have left.

A CONTENTEXPERIENCE

Retailers with successful

ecommerce sites aren’t

only selling their products

online, but also delivering a

meaningful, interactive online

experience through content.

Share ways shoppers can

use your products and the

life experiences the products

offer. An easy way to create a

content experience is by setting

up a blog on your site!

To learn more about creating a better ecommerce experience, see our full guide!

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