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Creating a Beacon Campaign for your Retail Storewith Beaconstac

Blue and Black or White and Gold, let the mannequin tell you what color the dress is!

Last year saw a lot of leading retailers such as House of Fraser and Bentalls install beacon-enabled mannequins in their store. These mannequins detect when a user is closeby (in-store or looking at a window display) and provides them with information about the variousbrands adorning it, related offers as well as its location within the store.

What makes it difficult, however, is that these smart mannequins require not the retailer’s butthe mannequin’s companion app to be installed. That’s an additional app install for a retailerto worry about. However, it is also possible to easily implement this with your store’s existingmannequins using your brand’s app.

Let’s take a look at how you can run the same campaign with Beaconstac, a proximitymarketing software platform. The campaign requires the mannequins to send out a messageabout the clothes and accessories on it after a customer spends more than 10 seconds nearit. It’s possible to set this campaign up in various ways. For the sake of simplicity, let us sendinformation about only one of the mannequins as shown in the image below.

Let’s get started and set up a campaign in the Beaconstac dashboard:

Add Beacons to the dashboard:

The first thing to do is purchase a beacon and add its major and minor number in thedashboard. Since this is a test campaign and we’re using just one beacon, I’m adding thesedetails myself. If you’re using more than one beacon, it is possible to import the beacon IDsinto the dashboard automatically.

Add Rules based on your requirement:

Once done, you need to create a simple rule about when this beacon needs to trigger anaction. We are going to set this as “on Entry” after 10 seconds, which means that if acustomer spends more than 10 seconds near the beacon, the below mentioned action will be

triggered.

Create Cards:

Next, we’ll create a card that the user will see on his/her device. Cards are basically creativesthat show up as notification on the user’s mobile phone. Beaconstac offers several types ofcards such as Summary, Photo, Media, etc. (We’ll get into the possibilities that it opens up ina subsequent post.) I’ll choose Summary cards for this campaign since it gives me the optionof adding some text to describe the item.

Here are all the cards created and ready to be used:

Set Actions to be triggered:

After this, we’ll add the action to be triggered when the rule is true. In our case, this involvessending the details of the Off Shoulder Top, Denim Shorts and Skinny Jeans in the form of aphoto card.

And voila! We’re done. You can now make the campaign live and see it in action.

When a user approaches the mannequin and stands near it for 10 seconds, they will receivethe following notification:

This is just one of the manycampaigns possible withBeaconstac. You can also send awelcome message, provide time-limited location-based offers, use acustomer’s purchasing history fromyour CRM to send relevantinformation to them.

Do let me know your thoughts on thecampaign described above. If there aspecific campaign you would like toread about, I’ll be more than happy toshare how you can get it done usingBeaconstac.

Ready to get started with your firstBeacon-enabled campaign? Get theBeaconstac Starter Kit today.