creates brand awareness - KY3extras.ky3.com/Splash/Sales/2009_KY3_MediaKit.pdf · 2009. 7. 6. ·...

Advertising creates brand awareness. People who’ve seen ads about your product or service will recognize and remember your business when it comes time to make buying decisions.

Advertising speeds up the buying cycle. Potential customers are more receptive to advertised products, increasing the likelihood that they will open mailings, read brochures, and listen to sales people.

Advertising increases conversions. Once prospective new customers are aware of the benefits of your product or service, the chances they will switch to your offering increase significantly.

Advertising boosts sales volumes. Every ad you run in the right place is like having a sales force of tens of thousands of people strong knocking on the doors of potential buyers.

Advertising enhances prestige. Businesses that advertise are seen as more credible because of advertising’s power to build image, awareness, and preferences.

Advertising is an investment in your business!Advertising is an investment in your business!

Why Advertise?

999 W. Sunshine, Springfield, MO 65807 | Ph. 417.268.3000 Fx. 417.268.3100


Why KY3? •#1 NBC Affiliate in Top 100 Markets in the U.S.

•We cover 31 counties in S. W. Missouri & Northern Arkansas

•We have five nationally ranked news programs per day, Mon-Fri.

•Most combined anchor experience

•Only station with four meteorologists

•Only station to deliver local weekend morning news

AWARD WINNING TELEVISION•Emmy Awards

•Best Newscast 2006•Missouri Broadcasters

•Best Website 2009•Best Weathercast 2008, 2007, 2005•Feature Reporting 2008, 2007•Complete Newscast 2009, 2008, 2007, 2006•Spot News 2009, 2008, 2007, 2005•Investigative Reporting 2008, 2006, 2005•Children’s Programming 2009, 2008, 2006•News Series 2008•Public Affairs 2008

•Edward R. Murrow Awards•Overall Excellence: KY3 News 2007•Featured Reporting 2006

Source: Nielsen Station Index May09

50%DMA ADS Penetration:

31%DMA Cable Penetration:38%Metro Cable Penetration:

173,960Metro TV Households:

427,100Total Households

39%Metro ADS Penetration:

422,000DMA TV Households:

991,000DMA Total Persons:

Coverage Map

Market Rank #74

Cable Penetration May 2009

Commercials on broadcast television are seen in every TV household—those with antenna, cable,

and/or satellite.


Source: TVB Research, Nielsen Station Index

Media Reach

15.0%25.0%35.0%45.0%55.0%65.0%75.0%85.0%95.0%

105.0%Wired Cable SatelliteOnMedia Broadcast

100%

16.4%

50.00%

29.0%

Mar09

99%

16.30%

51.00%

28.90%

Nov08

100%

17.1%

50.00%

31.0%

May09

98%98%98%98%98%98%98%98%98%98%Broadcast

15.80%16.50%17.30%17.10%16.80%17.10%17.90%19.80%20.70%21.00%OnMedia

50.70%49.10%49.40%50.40%47.50%46.30%43.90%43.20%42%41.60%Satellite

29.80%31%32.40%31.60%31.10%31.20%32.70%35.50%36.70%37.40%Wired Cable

July08May08Feb08Nov07July07May07Feb07Nov06July06May06

Commercials on broadcast television are seen in every TV household—those with antenna/converter box, cable, and/or satellite. If you wanted to reach the entire DMA using cable you would have to purchase

insertable channels from all 18 cable providers.


Reach: The term “reach” is used in broadcast advertising to indicate the number of different households or persons exposed to a commercial campaign.

Frequency: “Frequency” refers to the average number of times each home or viewer is reached or exposed to an advertiser’s commercial within a given period of time.

Ratings: Television households in the Metro/DMA area tuned to a specific station as a percent of the Metro/DMA area TV households.

1.7%16,847Hispanics13%128,000Children (2-11)8%79,000Teenagers (12-17)

22%215,000Men 18-4918%174,000Working Women

100%991,000Total persons% of totalPersons (in thousands)Demographic

Springfield Area Broadcast Television

12,883

207,000218,000351,000549,000406,000434,000785,000

1.3%Black

21%Women 25-54

35%Adults 50+22%Women 18-49

55%Adults 35+41%Adults 25-5444%Adults 18-4979%Adults 18+

Advertising: Broadcast Television

Source: Nielsen Media Research May09

KY3 3Q Programming

AMERICAS GOT TALENT

MERLIN

LAW & ORDER: CI MOVIE

STRIKE FORCE

TECH CLOSEUP

VARIOUS

J HANNA ANIMAL ADV

PAID PROGRAM

SATURDAY TODAY

SATURDAY TODAY

AMERICAS GOT TALENT 30 ROCK

PAIDNEWS REPEAT

CSI NEW YORK

CSI: MIAMI

KY3 NEWS TEN

AG DAYAM ATHMISSINGAG DAY4:30AM

EARLY TODAYIN WINE COUNTRYEARLY TODAY4:00AM

3:30AMMEET THE PRESS AN

POKER AFTER DARK RECAPTONIGHT SHOW ALL NIGHT/ CONAN OBRIEN ALL NIGHT3:00AM

BEAUTIFUL HOMES2:30AM

DATELINE

FEARLESS MUSICPOKER AFTER DARK

2:00AM

KY3 NEWS AT TEN REPEAT1:30AMMASH1:00AM

LAST CALL WITH CARSON DALY12:30AM KY3 MOVIE:

12:00AM LATE NIGHT WITH JIMMY FALLON11:30PM11:00PM

MASHSATURDAY NIGHT LIVE

TONIGHT SHOW10:30PMKY3 NEWS TENKY3 NEWS AT TEN10:00PM

9:30PMLAW & ORDER:

(R)THE LISTENERTHE PHILANTHROPIST

LAW & ORDER SVU DATELINE9:00PM

8:30PMLAW & ORDER:

SVU (R)DATELINE

OFFICE8:00PM

OFFICE7:30PM KINGSCHOPPING BLOCK

EARLLAW & ORDER (R)

GREAT AMERICAN ROAD TRIP

MEDIUM7:00PM

WHEELWHEELWHEELWHEELWHEELWHEEL6:30PM

GREAT AMERICAN ROAD (R)

KY3 NEWS SIXKY3 NEWS AT SIX6:00PMNBC NIGHTLYNBC NIGHTLYNBC NIGHTLY NEWS5:30PM

KY3 NEWS FIVEKY3 NEWS AT FIVE5:00PM4:30PM OPRAH4:00PM3:30PM DR. PHIL3:00PM2:30PM THE DOCTORS2:00PM1:30PM DAYS OF OUR LIVES1:00PM

DEAL OR NO DEAL12:30PMPAID PROGRAM

VARIOUS

KY3 NEWS AT NOON12:00PM

11:30AM ELLEN11:00AM10:30AM

DR. JOHN HAGEETODAY SHOW III10:00AM

9:30AMMEET THE

PRESS

CHILDREN'S

TODAY SHOW II9:00AM8:30AM SUNDAY TODAY8:00AM7:30AM

OZARKS TODAY WEEKEND

OZARKS TODAY WEEKENDTODAY SHOW

7:00AMLET BIBLE SPK6:30AMHE CHOSE ME6:00AM

PAID PROGRAM5:30AMPAID PROGRAMU.S. FARM

REPORTKY3 OZARKS TODAY

5:00AM

Sunday Saturday Friday ThursdayWednesdayTuesdayMonday

Springfield Market Information991,000Total DMA Population

2.4 personsAverage Household Size34.9 yearsAverage Age1.7%Hispanic Ethnicity Rate1.8%Black Ethnicity Rate94.4%White Ethnicity Rate$7.05Missouri Minimum Wage$50,248Springfield Metro Mean Household Income$28,518Springfield Metro Area Per Capita Income2.4%Growth Rate150,298Total Springfield Population420,020Total Metro Area Population

Current Springfield Metro Area Workforce: 221,640Annual Workforce Growth Rate: 2.7% Unemployment Rate: 4.6%

Source: Bureau of Labor Statistics, Bureau of Economic Analysis, USDC Bureau of The Census 2000, U.S. Dept. of Labor 2009, Missouri Dept. of Revenue 2007,

Springfield Retail Sales: 4,272,939,631

Metro Area (MSA): 5,956,314,292

Top 5 Universities & Colleges

1,919Southwest Baptist University-Bolivar2,021Evangel University5,037Drury University9,381Ozarks Technical Community College19,175Missouri State University


0.20.20.20.3KSFX1.21.51.21.8KOLR0.70.90.81.2KSPR4.06.05.29.5KY3RA18-49RW25-54RA25-54HH RTGStation

Early Morning (5-9am):


Early Fringe (3-5pm):


Daytime (9am-4pm):


Early News (5-6:30pm):


Late News (10-10:35pm)*:


Access (6:30-7pm):


NBC Prime (7-10pm):


Late Fringe (10:35pm-2am):

Soaring Ratings

*9-10pm for KSFX Source: Nielsen Media Research 4 Book Average ( Jul08, Nov08, Mar09, May09)


8004008001,100KSFX5,1003,1004,9007,600KOLR2,8001,9003,1005,100KSPR17,10012,40021,00040,000KY3A18-49W25-54A25-54HH ‘000Station

Early Morning (5-9am): In Thousands

6,9002,2004,7006,700KSFX3,1002,4003,90012,500KOLR2,0001,2002,2006,600KSPR6,9005,7007,50020,100KY3A18-49W25-54A25-54HH ‘000Station

Early Fringe (3-5pm): In Thousands


Daytime (9am-4pm): In Thousands


Early News (5-6:30pm): In Thousands


Late News (10-10:35)*: In Thousands


Access (6:30-7pm): In Thousands


NBC Prime (7-10pm): In Thousands

3,7001,8003,4004,400KSFX2,3001,4002,6004,600KOLR8005009001,600KSPR5,1003,1005,9009,700KY3A18-49W25-54A25-54HH ‘000Station

Late Fringe (10:35pm-2am): In Thousands

Soaring Viewership

*9-10pm for KSFX Source: Nielsen Media Research 4 Book Average ( Jul08, Nov08, Mar09, May09)


Contact Us Today

417.268.3100Fax

417.268.3000KY3 Switchboard

417.268.3030Regional Sales ManagerJodie Hursh

417.268.3058Account ExecutiveJackie Woolsey

417.268.3041Account ExecutiveCharlie Runnels

417.268.3039Account ExecutiveChrista Clemenson

417.268.3097Sales AssistantSarah Sorrick

417.268.3076Traffic SupervisorJoyce Dunn

417.268.3052National Sales ManagerNatalie Murphy

417.268.3034Sales AssistantJo Hall

417.268.3050Local Sales ManagerRobert Felton

417.268.3046Account ExecutiveAmber Oppeau

417.268.3010General ManagerMike Scott

Account Executive

Account Executive

Director Of Sales

417.268.3040Heather Ireland

417.268.3054Mike Freeman

417.268.3036Mary Chalender

creates brand awareness - KY3extras.ky3.com/Splash/Sales/2009_KY3_MediaKit.pdf · 2009. 7. 6. ·...

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