CREATED WITH LIFE IN MIND - Bright...
Transcript of CREATED WITH LIFE IN MIND - Bright...
L I F E I N M I N DC R E A T E D W I T H
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O U R V I S I O N
The Realm at Castle Hills is a master-planned, 324-acre, community
offering office, retail and luxury living. Inspired by outstanding
urban community design, The Realm serves to connect people with
each other and their environment. With an overall focus on quality
of life, The Realm blends the sophistication of an urban lifestyle with
unique and beautiful outdoor activity and event spaces.
DOWNTOWN FORT WORTH
38 MILES
GRAPEVINE17 MILES
CARROLLTON2 MILES
DOWNTOWN DALLAS25 MILES
PLANO3 MILES
FRISCO4 MILES
DENTON2O MILES
ARLINGTON25 MILES
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5 MILESPOPULATION307,000+
10 MILESPOPULATION985,000+
20 MILESPOPULATION2.9 million
DFW TOTALPOPULATION
7.3 million
DFWAIRPORT15 MILES
DALLASLOVE FIELD
22 MILES
One of the fastest growing areas in the United States
Close proximity to multiple airports and major interstate freeways
High standard of living with reasonable cost of living
Growth and strength of the North Texas economy
Diverse economic base with no state income tax
LOCATION HIGHLIGHTS
50% of households within 5 miles have an income of
$100,000 or more
Nearly 560,000 people between the ages of
25-44 reside within 10 miles
50% of people within 10 miles hold a bachelors
degree or higher
TOP 5 PROFESSIONS WITHIN 5 MILES50,00025,00020,00015,00010,0005,000
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4 MILES WEST OF NORTH DALLAS
TOLLWAY4 MILES EAST OF 1-35
35E
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190
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LEWISVILLE
LAKELEWISVILLE
THE COLONY
FRISCO
LITTLE ELM
MCKINNEY
PLANO
CARROLLTON
ADDISONCOPPELL RICHARDSON
GARLAND
OAKPOINT
AVERAGE HOME PRICE$225,000
AVERAGE HOME PRICE$390,000
AVERAGE HOME PRICE$250,000
AVERAGE HOME PRICE$495,000
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Bene�t Cosmetics Francesca’s Collections Kendra Scott �e Impeccable PigUrban Out�ttersBenihanaBob’s Steak & Chop HouseCafe IstanbulCru - Food & Wine BarDel Frisco’s Grille Fireside PiesKenny’s Smoke HouseMexican SugarMi Cocina
Barnes & Noble KitchenBonobosCoachCredoDel Frisco’s Double Eagle SteakhouseEarls Kitchen+BarFableticsFogo De ChãoJ.CrewKĀILegacy HallLevi’sLululemonM∙A∙CNorth ItaliaPeter Millar
GRANITE OFFICE PARKFord Motor CompanyCoca-Cola North AmericaJim Beam BrandsFannie MaeWells Fargo Home MortgageUnited HealthcareSiemens CorporationHeartlandNTT DataWells Fargo Home MortgageZoe’s Kitchen Headquarters
INTERNATIONALBUSINESS PARKHyundai Capital AmericaReachLocalKesteFinastra
HALL OFFICE PARKMoneygram�yssenKruppFiservSchlumbergerPaycorRandstad
CITY LINEDEVELOPMENT
Raytheon State Farm
PaciugoPepper SmashRA SushiSalataSambuca 360 Snap KitchenStarbucks Co�eeTaco Diner�e Capital Grille�e Ginger ManVillage Burger BarAngelika Film CenterBlue Martini
Akira BackAndretti Indoor Karting & GamesAnother Broken Egg CafeBarley & BoardBread ZeppelinCheddar's Scratch KitchenCigars InternationalDavio'sGalaxy �eatresHampton Inn & SuitesHard Eight BBQ
Heritage PizzaKilwinsLava CantinaMi CocinaNebraska Furniture MartRock & BrewsScheels�irsty LionTruck YardTwigs BistroWalk-On'sWindmills
PINKRead Between �e LinesRenaissance HotelRustic Cu�SephoraShake ShackSpectaclesSprinklesStarbucks ReserveSugar�naSuitsupplyTavernaTeslaTommy Bahama StoreTrue Food KitchenVictoria's SecretWarby ParkerWest Elm
AmerisourceBergenUniversity of North TexasTransplaceCardtronicsJamba Juice
LEGACY CORPORATE OFFICESAbout 4 miles east of the Realm
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WINDHAVEN PARKWAY121/SAM RAYBURN TOLLWAY
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CASTLE HILLS SINGLE FAMILY HOMESDELIVERING LATE 2019
PHASE I – OFFICE, RETAIL, MULTI-FAMILYDELIVERING FALL 2019
SINGLE FAMILY RENTAL (COTTAGES)• 72 HOMES NOW LEASING
FUTURE MULTI-FAMILY + RETAIL
FUTURE CONDOS + RETAIL
MULTI-FAMILY (DISCOVERY)• 423 UNITS COMPLETED
FUTURE ENTERTAINMENT DISTRICT
FUTURE MULTI-FAMILY + RETAIL
± 93 PARKING SPACES
± 81 PARKING SPACES
± 61
PAR
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FUTURE PHASESHOSPITALITY + RETAIL
GARAGE± 53 RETAIL
PARKING SPACES
GARAGE± 730 SHARED
RETAIL + OFFICE PARKING SPACES
RETAILWEST FACING
± 14,426 SF TOTAL
± 260 MULTI-FAMILY UNITS
5 FLOORS
1ST FLOOR & DECK RESTAURANT± 15,189 SF TOTAL
OFFICE± 236,000 SF TOTAL
9 FLOORS
RETAILNORTH FACING
± 19,652 SF TOTAL
FUTURE MIXED-USE
PHASE I – OFFICE, RETAIL, MULTI-FAMILY
T H E R E A L M M A S T E R P L A N
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The Realm is inspired by the same ideals to which Castle Hill’s
success is attributed; outstanding community design that
connects people to one another and nurtures one’s spirit.
Upon completion, The Realm will consist of office, expansive
boutique retail, an amphitheater surrounding a lake, numerous
hike-and-bike trails and several phases of living options
including apartments, condominiums and single-family homes.
Formerly family farmland, The Realm merges legacy with
enlightened design. The Realm is a community in which people
will live, office and shop for generations.
The Realm offers a sophisticated setting where people can live, work and shop.
• Outdoor Fitness and Wellness Activities
• Year-Round Event Programming
• Spectacular Water Features
A landscaped park provides an outside oasis for activities and entertainment accentuating the vibrant lifestyle of The Realm.
Offices at The Realm, Crescent Park and Restaurants
WHITE
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PACIFIC ISLANDER
SOME OTHER RACE
TWO OR MORE RACES
2017 CONSUMER SPENDING INFO (15-MINUTE DRIVE)
2017 POPULATION BY RACE/ETHNICITY (15-MINUTE DRIVE)
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TARGET DEMOGRAPHICS 30-55 years old
Household income of $100K+
Young professionals, young families, baby boomers, and empty nesters
METRO RENTERApartments surrounded by offices; wine bars, restaurants, Macs, social media, group fitness- yoga, pilates, organic food, environment, socializing, arts & culture, Banana Republic, The Gap, NordstromLAPTOPS & LATTES
Primarily apartments; extremely environmentally friendly, arts & culture, clothes, organic food, dining, travel, day spas, Starbucks
PROFESSIONAL PRIDESuburbs; 3 vehicles, long commutes, stock market, highly-educated, organized, routine, travel regularly, use a lot of services, Home Depot, Bed, Bath & Beyond
BOOMBURBSSuburbs; young families, luxury cars, new tech, home design, gardening services, outdoor fitness, generous charitable cause supporters
ENTERPRISING PROFESSIONALSSuburb, city mix; STEM occupations, new tech early adopters, organic food, name brands, dry cleaners, travel, convenience, Cheesecake Factory, Chipotle, Panera, Starbucks, museums
MEDIAN AGE34.0
MEDIAN AGE35.3
MEDIAN AGE32.5
MEDIAN AGE37.4
MEDIAN AGE40.8
MEDIAN HOUSEHOLD INCOME$113,400
MEDIAN HOUSEHOLD INCOME$86,600
MEDIAN HOUSEHOLD INCOME$67,000
MEDIAN HOUSEHOLD INCOME$112,200
MEDIAN HOUSEHOLD INCOME$138,100
T A R G E T L I F E S T Y L E G R O U P SThe Realm appeals to a younger target market (age 30-40)
comprised of urban singles and couples along with suburban
families. These groups hold similar values, are highly
individualistic, seek balance and appreciate authenticity. In
their ongoing search for satisfaction and meaning, they are
highly mobile. Additionally, The Realm appeals to an older
demographic that values connectivity and an active lifestyle.
The Realm supports a social lifestyle with venues for engaging
entertainment and outdoor activities.
Annual spend 2017 of households Spend % of Total Spend % Above National Average, in 15-minute radius Potential Spend Index
Education $470,701,634 3% 53Food Away from Home $1,069,484,896 8% 52 Apparel and Services $695,502,666 5% 52Travel $650,737,977 5% 49Shelter $5,106,985,054 37% 48Household Furnishings and Equipment $606,170,906 4% 48
Personal Care Products and Services $249,220,425 2% 48Entertainment/Recreation $951,982,275 7% 44Food at Home $1,521,337,066 11% 43 Support Payments/Cash Contributions/Gifts in Kind $703,690,862 5% 42Vehicle Maintenance and Repairs $321,591,006 2% 42Health Care $1,597,255,294 11% 35 $13,944,660,061 Almost $14 Billion Annually
HISPANIC ORIGIN – 18%DIVERSITY INDEX – 70.7
SHARED VALUESEducation
Health & FitnessStatus & Image Connectivity
The segmentation profile is based on the ESRI Tapestry lifestyle segmentation system. A psychographic segment is assigned to every patron, based on the dominant lifestyle segment of the block group of the patron’s “common evening location”. Once aggregated, a descriptive snapshot of the customer base can be derived.
Trade area defined as the closest and densest clustering of 60%-70% of patrons for a targeted location. Customer samples are derived from cellular location metadata
that is sourced from various “apps” on a user’s mobile device.
Trade area defined as the closest and densest clustering of 60%-70% of patrons for a targeted location. Customer samples are derived from cellular location metadata
that is sourced from various “apps” on a user’s mobile device.
KEY FACTS KEY FACTS
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The information contained herein was obtained from sources believed to be reliable; however, Earthvision, LLCmakes no guarantees, warranties, or representations as to the completeness or accuracy thereof.
Trade Area & Customer Analysis:Night/Weekend Trade Area Demographics
EMPLOYMENT EMPLOYMENT
3.7%UNEMPLOYMENT
RATE
3.7%UNEMPLOYMENT
RATE
13%SERVICES
13%SERVICES
75%WHITE COLLAR
77%WHITE COLLAR
$83,828MEDIAN HOUSEHOLD
INCOME
$93,250MEDIAN HOUSEHOLD
INCOME
34.3MEDIAN AGE
34.8MEDIAN AGE
W E E K D AY / D AY T I M E T R A D E A R E A D E M O G R A P H I C S
N I G H T / W E E K E N D T R A D E A R E A D E M O G R A P H I C S
12%BLUE COLLAR
10%BLUE COLLAR
The information contained herein was obtained from sources believed to be reliable; however, Bright Realty and Earthvision, LLC makes no guarantees, warranties, or representations as to the completeness or accuracy thereof.
337,584POPULATION
93,906POPULATION
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OFFICES AT THE REALM (Delivering Fall 2019)
Offices at The Realm, is a nine-story
Class A office building consisting of
235,000 square feet of office space and an
additional 15,000 square feet of first-floor
restaurant space.
MULTI-FAMILY AT THE REALM (Delivering Summer 2020)
A 260-unit multi-family complex above 35,000 square feet of boutique-style
retail space offers residents the convenience of living in a hub of activity.
FUTURE ENTERTAINMENT DISTRICT The Realm’s planned lakeside entertainment district will feature 15,000-20,000 square feet of available restaurant space, all with lakeside
dining or lounging options, an amphitheater and event barn for concerts with family-friendly event programming.
DISCOVERY AT THE REALM (Currently Open)
Discovery at The Realm is a multi-family project with 423
fully completed Class A units. Award-winning design features
make Discovery at The Realm an ideal location to live, connect,
explore and thrive.
In the early 1950’s, H.R. “Bum” Bright, the former Dallas
Cowboys owner and businessman, founded what is today
Bright Industries. Over the past six decades, the Bright
Family has worked to successfully build an expansive
enterprise. A guiding principle in their journey is that
We are confident that the resources we have brought to bear
in solving our family’s most pressing problems will be useful
in helping your family to overcome the challenges you face.
K E E P I N G S O L U T I O N S A S S I M P L E A S P O S S I B L E O F T E N P R O V I D E S T H E B E S T R E S U L T S .
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PMS 660CPMS 7545C
50% Black85% Black
100% Black
Reversed on Black
PMS 660CPMS 7545C
100% Black
B R I G H TW E A LT H M A N A G E M E N T
The Realm is situated in Castle Hills, 4 miles west of the North Dallas Tollway, serving as an extension of the existing 2,900-acre, master-planned community. Castle Hills has grown to more than 4,500 single family homes and 12,000-plus residents since it first broke ground in 1998. The neighborhood offers a host of amenities including luxury golf course, lakes, parks, hike-and-bike trails, swimming pools, and on-site schools.
Top ten DFW active master-planned community with:
• Four Apartment Communities
• Three Major Retail Centers
• Private Country Club & Golf Course – The Lakes at Castle Hills
• Recipient of the 2012 “Community of the Year” Gold Award from the National Association of Home Builders
BR
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TC A S T L E H I L L S In addition to being the developer of the master-planned community Castle Hills, Bright Realty
has experience developing, constructing, leasing, and selling retail centers in the DFW market.
Castle Hills Commons 4920 Hwy 121, Lewisville, TX
Elk Crossing – 264 John Jones Dr., Burleson, TX
615 FM 2281, Lewisville, TX
COMMERCIAL DEVELOPMENTS
Bright Realty develops, builds, manages and leases
over 115,000 square feet of retail space, townhomes,
condominiums, offices and restaurants that serve as a
social hub for the entire Castle Hills community.
CASTLE HILLS VILLAGE SHOPS
Bum Bright was an avid “doodler” throughout his life, creating thousands of miniature works of art. Many of the framed doodles can be found in the Bright Industries offices and are affectionately called “Bum’s Doodles”. One of those doodles was the inspiration for the round medallion mark and the foundation for the pattern used throughout the brochure.
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PMS 660CPMS 7545C
50% Black85% Black
100% Black
Reversed on Black
PMS 660CPMS 7545C
100% Black