Create the go-to content hub for your team
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Create the go-to content hub for your team November 8, 2016
Transcript of Create the go-to content hub for your team
Create the go-to content hub for your teamNovember 8, 2016
Nate HolmesPresenter, Marketing Manager
YOUR WIDEN HOSTS
Jake AtheyPresenter, Director of Marketing
PROBLEMS & SOLUTIONS
Content carries our stories to our
audiences
Photographs Videos Slide decks
Graphics
The visual elements of your content
VISUAL CONTENT
Logos
Photos on Twitter lead to a 35% boost in
retweets.
VISUAL CONTENT
Source: Buffer
Adding video to your email campaign can increase click rates
by 300%.
VISUAL CONTENT
Source: Wistia
Presentations using visual aids were found to be 43% more persuasive
than unaided presentations.
VISUAL CONTENT
Source: University of Minnesota and 3M study
Visual elements are key to your content’s conversion rates
and ability to persuade
VISUAL CONTENT
CONTENT TEAM MEMBERS
Your content team members
CONTENT TEAM MEMBERS
Content strategist
Who: Content Strategist, Chief Content Officer, Marketing Manager, Digital Librarian
Responsibilities: Plan the creation, organization, and scale of content.
CONTENT TEAM MEMBERS
Content creator
Who: Copywriter, Photographer, Designer, Videographer, Content Marketer
Responsibilities: Collaborating to create consumable content guided by content strategist.
CONTENT TEAM MEMBERS
Content user
Who: Social Media Manager, Digital Marketing Specialist, Sales Rep
Responsibilities: Sharing content via appropriate channels to reach its intended audiences.
Content is connected to so many people and channels that it’s easily lost
CONTENT PROBLEMS BIG AND SMALL
CONTENT
CAN’T: LACK OF:
FIND
SHARE
ACCESS
STRUCTURE
VISIBILITY
CONNECTIVITY
MEASUREMENT
UNDERSTANDING
?
You have content
problems
CONTENT PROBLEMS BIG AND SMALL
CAN’T: LACK OF:
FIND
SHARE
ACCESS
STRUCTURE
VISIBILITY
CONNECTIVITY
MEASUREMENT
UNDERSTANDING
?
You need a DAM system
CONTENT PROBLEMS BIG AND SMALL
THE BRAND PAYOFF
Quick access to approved visual content
Better user experience and more interaction
Single source for content
+ =
CORE DAM
Roles & PermissionsLifecycle Controls
Collaboration & Workflow
Metadata & RightsCategories & Collections
Versioning
Administration Organization
ConversionsShare Links & Embed Codes
Insights Analytics
Output
Administer controlled access for the right people at the right time across the content lifecycle
1
ROLES & PERMISSIONS
Administration
LIFECYCLE CONTROLS
Administration
COLLABORATION & WORKFLOW
Administration
Organize content for appropriate use,reuse, repurposing, and central control
2
CATEGORIES & COLLECTIONS
Organization
METADATA & RIGHTS
Organization
#WidenSummit
VERSIONING
Organization
Repurpose, embed, share, track and optimize your content from a central source
3
NATIONWIDE CHILDREN’S HOSPITAL
Content Insights
Content Insights
Beauty shots19 downloads
Catalog shots552 downloads
JL AUDIO
#WidenSummit
CONVERSIONS
Output
SHARE LINKS & EMBED CODES
OUTPUTOutput
#WidenSummit
INSIGHTS ANALYTICS
Output
#WidenSummit
INSIGHTS ANALYTICS
Output
INTEGRATIONS FOR A COMPLETE DIGITAL ECOSYSTEM
eCommerceCRM
CMS
Marketing Automation
Social Media
PIM ContentMarketing
Plancontent for
multi-channel uses
Capture & createwith multiple partners
ManageReview and approval, access and distribution
Publishacross all channels
Analyzecontent performance
SOLUTIONS FOR THE CONTENT LIFECYCLE
Metadata and Measurement
Questions?
FOUR STEPS TO YOUR BEST DAM DECISION
Search: DAM Decision Guide
TALK TO YOUR ADVISOR
Let’s have a conversation and
demonstration tailored for your needs
Apply your user scenarios and
workflows in your demo environment
Talk implementation, metadata, and measurement
