CREATE PF: Creative Business Roundtable - 2014.05.14
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Transcript of CREATE PF: Creative Business Roundtable - 2014.05.14
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
Judith Wimmer Vujàdé Ltd. – Supporting Forward Thinking 2014.05.14
Phot
o by
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jàdé
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aspe
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BUSINESS MODEL GENERATION A common language to develop and discuss business models
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking Phot
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• EINLEITUNG
• BUSINESS MODEL CANVAS NESPRESSO CASE
• ANWENDUNG & PRINZIPIEN
30 MINUTEN
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© Vujàdé Ltd. – Supporting Forward Thinking 3
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bou
wsm
a
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© Vujàdé Ltd. – Supporting Forward Thinking 4
Vu-jà-dé
Vujàdé is the opposite of déjà vu and gives the impression that something has not yet taken place, or has never been there.
Looking for new solutions. Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation.
Photo by: Vujàdé Ltd – Jasper Bouwsma
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© Vujàdé Ltd. – Supporting Forward Thinking
1. CORPORATE CONSULTING
2. START-UP SUPPORT
3. INCUBATION
À PROPOS
Photo by: Vujàdé Ltd – Jasper Bouwsma
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© Vujàdé Ltd. – Supporting Forward Thinking 6
Alexander Osterwalder A Swiss Business Book author
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© Vujàdé Ltd. – Supporting Forward Thinking
Insert Photo of book with Jasper’s Name.
Co-Created by Jasper Bouwsma, Founder & CEO Vujàdé – one of 470 practitioners from 45 countries
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© Vujàdé Ltd. – Supporting Forward Thinking
Judith Wimmer Sr. Consultant, Vujàdé Ltd.
Photo by: Vujàdé Ltd – Jasper Bouwsma
Vujàdé is a consultancy supporting organizations to achieve breakthrough innovation. We work with companies of all sizes, from corporates to SMEs and start-ups, in industries from insurance to fashion, and from construction to life sciences. Vujàdé is located in Biel/Bienne, Switzerland, and is establishing a presence in London, UK. Judith Wimmer is a Senior Consultant at Vujàdé and combines an open minded spirit with a well structured hands-on mentality. Due to her working experience in and for start-ups as well as with large organizations, she has a quick and natural understanding of customer and client needs. She has gained extensive experience in applying the Business Model Generation framework in various customer projects and industries. Judith is trained by Alexander Osterwalder, and his company Strategyzer. Judith was born and raised in Austria, has a background in Media Technology and Design. She worked as project manager in the field of corporate communications in Germany and Switzerland. In addition, Judith consulted individuals and teams in strategic projects and organisational development and is currently finishing her MAS Change and Organisational Dynamics.
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
TOPIC OUR
FOR TODAY
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
ACCELERATED INNOVATION WE ARE INVETING MORE, MORE QUICKLY
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© Vujàdé Ltd. – Supporting Forward Thinking
ACCELERATED ADOPTION SOCIETY IS ADOPTING TECHNOLOGY FASTER AS WELL
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© Vujàdé Ltd. – Supporting Forward Thinking
Curt Carlson CEO SRI International
In exponential times, if you improve your performance incrementally
”
“ YOU FALL BEHIND EXPONENTIALLY
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
WHO KNOWS THE BOOK?
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© Vujàdé Ltd. – Supporting Forward Thinking 17
QUESTION HOW MUCH DOES 1KG COFFEE COST
?
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
CHF6.95
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
CHF95.-
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
WHY HAS NESPRESSO BEEN SO SUCCESSFUL?
?
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
NESPRESSO CHANGED THE
BUSINESS MODEL FOR COFFEE
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
RESULT 2012 USD4.0B+
(BY A SINGLE PRODUCT…)
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
DESCRIBE WHAT YOU THINK
NESPRESSO’S BUSINESS MODEL
IS.
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
Business Model Canvas: Creating a common language for business modeling
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
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© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
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© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
CASE STUDY NESPRESSO
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
House- hold
Business
Stores
Call Center N.com
Retail Retail
N-Club
Pods Machine
Produc-tion
Marketing
Brand Produc-
tion facilities
Distri-
bution
channels
Patents IP
(1800+ patents)
Machine Pro-
ducers
Produc-tion
Distri-bution
Marketing
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
HAS TAKEN A WHILE TO BECOME
SUCCESSFUL…
NESPRESSO
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND
FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR
PRODUCT
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© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
WHY WILL NESPRESSO EVEN
BE MORE SUCCESSFUL?
?
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS
TO PORTFOLIOS OF
BUSINESS MODELS.
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking ”
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
Because you can't do today's job with yesterday's methods
and be in business tomorrow.
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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONMENT
The stages of an iteractive process
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
DESIGN THINKING
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
PROTOTYPING
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
”
Once you understand business models you can then start prototyping
business models just like you prototype products.
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
Sergey Brin, Co-Founder Google
”
“The more you stumble around, the more likely you are
to stumble across something valuable.”
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
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© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
Guess
Guess
Guess Guess Guess
Guess Guess
Guess
Guess
Guess Guess
Guess Guess
Guess
Guess
Guess Guess Guess
THE BUSINESS MODEL CANVAS
Guess Guess Guess
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
HYPOTHESES
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
HORIZONTAL ITERATION
VERT
ICAL
IT
ERAT
ION
INCREASE INSIGHT
ITERATE ITERATE ITERATE GET SMARTER DURING YOUR JOURNEY
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
TESTING
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
THE OF G
E T O U T
B U I N G I D L
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
FAIL EARLY + CHEAP
& LEARN
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
VUJÀDÉ PRINCIPLES
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
DESIGN THINKING
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
TRADITIONAL THINKING
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
NEW OLD
VJD
SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
VUJÀDÉ’s HOLY TRINITY NEEDS | BUSINESS | TECHNOLOGY
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
VUJÀDÉ PRINCIPLES DEVELOPMENT OF INSIGHTS DURING PROCESS
TIME
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
Albert Einstein
The important thing is not to stop questioning.
Curiosity has its own reason for existing.
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
”
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© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. Supporting Forward Thinking Elfenaustrasse 3 CH-2502 Biel/Bienne Switzerland +41 (0)32 32 32 300 [email protected] www.vujade.com
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a