Create News Releases that Drive Earned Media
Transcript of Create News Releases that Drive Earned Media
![Page 1: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/1.jpg)
5 Keys to CreatingEngaging Content toAttract Earned Media
![Page 2: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/2.jpg)
CLICK THE TEXT ON THESLIDES TO DOWNLOAD OUR
FREE GUIDE
![Page 3: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/3.jpg)
There is no shortage of information inthe digital age. The difficulty lies not in
finding relevant content, but inidentifying what is credible and
meaningful.
Laurie Smith, VP of Strategic Communications, Media andAudience Relations, CNW
![Page 4: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/4.jpg)
80%EARNED MEDIA IS
MORE EFFECTIVE THAN OWNED MEDIA(Nielsen 2014)
![Page 5: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/5.jpg)
DOWNLOADFIVE KEYS TO CRAFTING
NEWS RELEASES THAT DRIVEEARNED MEDIA
![Page 6: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/6.jpg)
Include compellingimages
![Page 7: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/7.jpg)
Text Only
Images
Images
Video
Video
Images
+ Text + Text + Text
+
+
+
Audio
170%
288%
399%
increase in views
increase in views
increase in views
MULTIMEDIA assetsincrease news releaseviews(CNW Web Analytics)
![Page 8: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/8.jpg)
Appeal to severalaudiences
![Page 9: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/9.jpg)
Include acall-to-action
DOWNLOAD EMAIL US FREE CALL
![Page 10: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/10.jpg)
Put the story beforethe brand
![Page 11: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/11.jpg)
Timing is Everything
![Page 12: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/12.jpg)
DOWNLOADFIVE KEYS TO CRAFTING
NEWS RELEASES THAT DRIVEEARNED MEDIA
![Page 13: Create News Releases that Drive Earned Media](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb83b1a28abe57d8b8031/html5/thumbnails/13.jpg)
www.newswire.ca
1877CNW7890
@CNWGroup