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Create Dynamic Mobile Experiences with Cisco Connected Mobile Experiences (CMX)
Antonio Loborgo Territory Business Manager
2 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
A WORLD OF …. DIGITS
Cloud Apps Mobile Big Data & Analytics
IoT
By 2017, 90% of internet users will
access via a mobile device
2015, 74% of enterprises
have a hybrid cloud strategy
50B autonomous connected devices by
2020
180B mobile application
downloads in 2015
From 2012 until 2020 the
amount of data will double
every 2 years
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Digital Capabilities Are Impacting Every Market
Finance
Healthcare
Retail
Digital disruption will displace 40% of incumbent companies in the next 5 years Cisco Quotation / Press Release
Cisco Confidential
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Six Building Blocks to develop digital capabilities
Strategy & Innovation : focus on future value and drive fueled by experimentation
Process Automation : reinvented processes and customer journeys through automation and agility
Customer Decision Journey : deep analysis to understand how and why customer make decision
Source : Mc Kinsey & C. Sept. 2015
Cisco Confidential
Organization : agile, flexible and collaborative processes and capabilities that follow strategy
Data & Analytics : usable and relevant customer analytics tied to goals and strategies
Technology : 2-speed IT to support core function and rapid development
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Rising Customer Expectations across Industries Shoppers want to look up online reviews and compare prices while browsing
Hotel guests want free Wi-Fi and they want to see available services and amenities
Travelers want to find departure gates quickly and receive itinerary updates
Patients want location-enabled wayfinding apps
Students want to find their way around campus and receive safety alerts
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Imagine the Possibilities
Enhance customer service and loyalty
Drive incremental services and sales
Identify operational bottlenecks
Provide venue way finding
Foster interactive experiences
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Mobility Is the Key
1 IDC Location Based Services: A Promising Customer-Centric Solution 2014
The Opportunity Is in Mobile
Of lines of business say that mobile strategy is very or extremely important to their objectives1
56%
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WI-FI : commodity or business tool ?
1,000M
750M
500M
250M
0
1,750M
1,500M
1,250M
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
2,000M
App
le U
nits
Sol
d pe
r YE
AR
20M
40M
60M
80M
100M
120M
140M
160M
Cis
co E
nter
pris
e W
irele
ss
Rev
enue
Nice to Have Mission Critical
10% of employees connected (laptops in Conference Rooms)
-- 200% -- 100% employees connected
with 2 devices (laptop + IPhone)
IPhone replaces BB as #1 corp phone Introduces Native wireless capability
-- 300% -- 100% employees connected
with 3 devices (laptop + Iphone + IPad)
Fastest Growing Business
Unit
The Network Has to Change Efficient Converged Consistent Scalable Manageable
Cisco Confidential 9 © 2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential 10 © 2014 Cisco and/or its affiliates. All rights reserved.
Location Presence
Presence and Location Comparison
§ Device is inside or outside the store § Based on distance to an access point
§ Device is in a department of the store § Based on X, Y coordinates
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Create Connected Experiences with Cisco CMX
Detect Connect Engage
Analytics
§ Presence and location detection § Visibility (Wi-Fi, BLE, video)
§ Easy Wi-Fi login, custom or social § Zone-based, custom splash pages
§ App-based mobile engagement § Context-aware in-venue experiences
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Location Excellence Means Better Business Intelligence
Cisco CleanAir® Technology - Detects BLE beacons and interferers; optimizes RF
Cisco FastLocate - A faster refresh provides more location detail
Hyperlocation - Provides enhanced location accuracy
BLE Gateway - Complete BLE management, integrated and plugin BLE options, and BLE analytics*
FastLocate: Critical to actionable data
T=00s T=30s
70 APs, 147 Connected Clients, 352 Detected Clients, 10 Zones, 18 Beacons, 17 Interferers
*Coming
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Number of people by venue and zones
Peak time in venue
New compared to repeat visitors
Common traffic patterns
Where people spend time
Understand How People Interact in the Location
NEW
Detect
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Simplify access with user opt-in Offer clear terms and conditions
Multiple access methods Custom or social media
Customized access and promotion Proximity-based landing pages and video
Understand who is in your location Enhanced analytics
Location-Specific Guest Access Connect
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Using Location-Based Wi-Fi to Engage Consumers Engage
Work with Cisco and ecosystem partners to align to business needs
Fully customizable applications with zone-based captive portals and enhanced advertising
Location-aware app for personalized experience
Integrate with business systems
þ þ þ
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Consumption models : On-Premise or Cloud
Cloud Managed
Easily deployable installation and management
On-Premises Managed
High-density and advanced use cases
Optimized for Flexibility and
Control
Analytics
Detect
Engage
Connect
No Matter Which Infrastructure Is Best for You Go with Cisco® CMX
Optimized for Ease of
Management
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Cisco Confidential 19 © 2014 Cisco and/or its affiliates. All rights reserved.
CMX Analytics – Heat Map
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CMX Analytics – Dashboard
Cisco Confidential 21 © 2014 Cisco and/or its affiliates. All rights reserved.
CMX Analytics – Reports