Create - Day 2 - 14:10 - Social 101 with Renee Fehsenfeld, iProspect
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SOCIAL MEDIA 101 30/10/15
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Transcript of Create - Day 2 - 14:10 - Social 101 with Renee Fehsenfeld, iProspect
SOCIAL MEDIA10130/10/15
TODAY’S CONVERSATION
What is Social Media?
What does good
look like?
Opportunities for
Brands
TODAY’S CONVERSATION
What is Social Media?
What does good
look like?
Opportunities for
Brands
HUMANS ARE SOCIAL BY NATURE
WE CRAVECONNECTIONS.
SOCIAL MEDIA IS NOTHING BUT A SET OF TECHNOLOGIES THAT ENHANCE OUR SOCIAL NATURE.
BUT, THE WORLD HAS CHANGED…
EVERY 2 DAYS THERE IS AS MUCH DATA CREATED AS FROM THE DAWN OF CIVILISATION TO 2013
SHIFT FROM TEXT TO VISUAL STORYTELLING
@MURADOSMANN @WKASS @HUMANSOFNY
47M MONTHLY USERS
+300M MONTHLY USERS
SOCIAL COMMUNITIES ARE FRAGMENTING
NEW WAYS TO EXPRESS
OURSELVES
SOCIAL INFLUENCERS ARE THE NEW ‘CELEBS’
ORGANIC REACH ISFALLING(EVEN FOR THIS GUY)
WHICH MEANS……
QUALITY, NOT
QUANTITY MATTERS
CUSTOMERS EXPECT
MORE
CONTENT OFTEN
STARTS AS PAID
TODAY’S CONVERSATION
What is Social Media?
What does good
look like?
Opportunities for
Brands
150 SERVICE AGENTS ANSWERING 40K
QUERIES PER WEEK IN 14 LANGUAGES. AVG RESOLUTION TIME = 30 MINS.
DEDICATED LOST & FOUND TEAM
REUNITING OWNERS WITH LOST
PROPERTY WITHIN 3 DAYS.
#HAPPYTO HELP CAMPAIGN
ANSWERING ANY TRAVEL QUERIES
24/7 FOR FIVE DAYS
TODAY’S CONVERSATION
What is Social Media?
What does good
look like?
Opportunities for
Brands
SOCIAL HAS A ROLE THROUGHOUT THE CUSTOMER JOURNEY
Personalised Scale
Educate, influence & change perceptio
ns
AWARENESS PURCHASE ADVOCACY
Efficient sales
Relation-ship
manage-ment
Nurture & leverage advocacy
PAID SOCIAL HAS A ROLE IN BOTH BRANDING & DIRECT RESPONSE
Audience Data
Incremental
ReachEnhanced targeting
Lookalikes & re-
targeting
MEASURED IN CLICKS, VIEWS, IMPRESSIONS, COST PERS & TRAFFIC
FORMATS HAVE EVOLVED.
INSTAGRAM VIDEO & TARGETING
TWITTER WEBSITE CARDS
FACEBOOK CAROUSEL/ADS
MEASURING SOCIAL PERFORMANCE
Influence
How many more people considered buying it?
How good were we at
getting people to do something?
How interested
were people in what we
were saying?
Were we value for
money? Vs other
channels?
Impact Engage-ment Efficiency
THANK [email protected]@renegadefighter
