Create. Configure. Publish!
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CREATE. CONFIGURE. PUBLISH. March 29, 2011
description
Budgets are tightening, and there's always another product that needs to be rolled out, so how can publishers really capitalize on the work that they have done to produce new projects in a cost effective manner?What if a single system existed, allowing publishers to create microsites and premium sites with the push of a button? Guess what? It does.
Transcript of Create. Configure. Publish!
CREATE. CONFIGURE. PUBLISH.
March 29, 2011
AGENDA
AGEN
DAAGENDA
• Introduction• Flexibility in Uncertain Times• Single Database
• Content• Search
• Platform vs Product• Site Generation: A Bird in the Hand…• Questions
WHO IS IFACTORY?
Interactive design and development company with over 19 years experience
A division of RDW Group, a full -service agencyPublishing is a core vertical – 65-70% of our businessPubFactory – Online Publishing Platform
Unified DatabaseMixed Content: Books, Reference, JournalsMultiple revenue models: e-commerce, subscription, perpetual, PPV, PDADesign / UX / IACustom Publishing
UNCERTAINTY
Fundamental Problem: How to deal with the uncertainty of the times?
• Initial Precondition: Unified Database• Mixed Content• Search• Subsets of Content• Flexible Revenue Models
SAMPLE PRODUCTS: SAGE RESEARCH METHODS ONLINE
PLATFORM VS PRODUCT
• You almost never want just one product• The business needs:
• Cost effective products• Flexibility
• The project team needs:• The right features for the right content
• Interface is important• Build features to make the most of your content
SAMPLE PRODUCT: OED TIMELINE
SAMPLE PRODUCT: BERG FASHION LIBRARY IMAGE BROWSE
SAMPLE PRODUCT: SAGE RESEARCH METHODS ONLINE ONTOLOGY VIEWER
SITE GENERATION CONCEPT: A BIRD IN THE HAND…
Problem: The 2nd Product: Just like the first except…Solution: Automate Product Generation
Site Generation• Allow publisher to create new products with the click of a
button• Minimal feature customization• Some Design / Branding customization• Put the decision with the publisher to:
• Get 80% solution out now• Wait for product-specific customizations (which then
become available for all new products)• Microsites vs Premium Sites
