Create an Authentic Personal Brand | Dr. Andrea Pennington of Make Your Mark Global
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CREATING YOUR AUTHENTIC PERSONAL BRAND Dr. Andrea Pennington
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Transcript of Create an Authentic Personal Brand | Dr. Andrea Pennington of Make Your Mark Global
CREATING YOURAUTHENTIC
PERSONAL BRAND
Dr. Andrea Pennington
The Evolution of My Brand
WHAT DOES BRANDING INCLUDE?
It’s who and what people think you are and what you represent to them in their mind.
The image people have of your company or product.
Your brand represents your Promise, the Expectations, Experience and Emotions a client will have as a result of working with you or your product.
WHAT IS YOUR GOAL?
Get noticed
Leave your mark Make an impression
Get paid!
Frequent objections:
“Who will care about my story?”
“Who am I to write?”
“I’m not a good writer”
“Where do I begin?”
“What if I fail?”
OVERCOMING COMMON OBSTACLES
REVIEW THE CONSEQUENCES
FEAR VS. REGRET
“Become Who You Really Are”
Dr. Andrea Pennington
ENVISION YOUR FUTURE
ANDREA’S EVOLUTION
PUBLISHING HISTORY
#1 Bestseller Amazon.co.uk
Dr. Andrea Pennington [email protected]
+33 6 12 74 77 09 +1 (707) 776-6310
www.AndreaPennington.com www.MakeYourMarkGlobal.com
Personal branding Content development
Media production and publishing
Q&A
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