Creang Valuable Content that Converts - Extension · 2019. 7. 15. · • If you haven’t already...

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RRDC REGIONAL RURAL DEVELOPMENT CENTERS Co‐Sponsored by Crea(ng Valuable Content that Converts Sco= Wild, WildInspire

Transcript of Creang Valuable Content that Converts - Extension · 2019. 7. 15. · • If you haven’t already...

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RRDCREGIONALRURALDEVELOPMENTCENTERS

Co‐Sponsoredby

Crea(ngValuableContentthatConverts

Sco=Wild,WildInspire

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•  Ifyouhaven’talreadydoneso,enteryourname/emailaddressintothechatbox

•  Sessionwillberecorded•  FeelfreetotypequesOons/commentsatanyOme

•  EvaluaOon@h4p://(nyurl.com/ETCJan11

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WhatisYourWebContentStrategy?

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Agenda:QuesOonsAboutContent…

• “Howdowecapturea=enOon?”• “Whatdocustomerswantinourcontent?”• “Howdowethinkaboutcontentdifferently?”• “Howo\endoweneedtoprovidecontent?”• “Howdoessocialmediafitintocontentstrategy?"

www.wildinspire.com

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Agenda:WeWillFindThoseAnswersWhenWeKnow…

• TheDifferenceBetweenTradiOonal&SocialMedia• WhoOurAudience(S)Are• WhatLanguageToUse• WhereToEngageandConvertOurAudience(S)

www.wildinspire.com

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Tradi(onalMedia(Radio,Print,TV,etc)

•  Monologue

•  ONEtoMANYcommunica(on

•  Interrup(on‐basedwww.wildinspire.com

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SocialMedia(Website,blog,Facebook,Twi4er,etc)

•  Dialogue•  MANYtoMANYcommunica(on

•  Permission‐based

www.wildinspire.com

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TradiOonalMediaisaboutGETTINGa4en(on

SocialMediaisaboutGIVINGa4en(on

CheckUsOut!(Wecanhelp…)

www.wildinspire.com

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Tradi(onalMedia

Vs

SocialMedia

www.wildinspire.com

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Tradi(onalMedia(Radio,Print,TV,etc)

•  Monologue

•  ONEtoMANYcommunica(on

•  Interrup(on‐basedwww.wildinspire.com

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SocialMedia(Website,blog,Facebook,Twi4er,etc)

•  Dialogue•  MANYtoMANYcommunica(on

•  Permission‐based

www.wildinspire.com

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SocialMedia…isthelargestreferralnetworkinhistory!

Ittakes“wordofmouth”to“worldofmouth”

www.wildinspire.com

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TradiOonalMediaisaboutGETTINGa4en(on

SocialMediaisaboutGIVINGa4en(on

CheckUsOut!(Wecanhelp…)

www.wildinspire.com

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IsSocialMediaWorthMyTime/Effort?Butwhatseemslikesmall,

insignificanttasks…(acoupleofblogposts,“Tweets”,friendrequestsonFacebook,etc)

CANADDUPVERYQUICKLY!

Forexample:Foldingasheetofpaper

www.wildinspire.com

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Foldingapaper50Omes…

1,125,899,907,000,000Pages=

(100millionkilometres)

1Reamor500Pages=2”

www.wildinspire.com

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AudienceProfiling

www.wildinspire.com

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MorethanoneAUDIENCE?

Createaprofileforeachone!

www.wildinspire.com

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•  Whatproblems,issuesorfrustraOonsdotheyhave?

•  WhatsoluOonscanyouprovide?

www.wildinspire.com

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Customerservice:Helpthemsolveproblems!

  How‐tovideos  InformaOonalresourcesforplanningordecision‐making

  EmergencynoOficaOons

www.wildinspire.com

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Findingyourtargetaudience

•  Market

•  Niche

•  Micro‐Niche

AudienceIden(fica(onCanon

Canoncameras

Canondigitalcameras

www.wildinspire.com

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Photography

DigitalPhotography

Howtoshootdigitalphotos

Findingyourtargetaudience

•  Market

•  Niche

•  Micro‐Niche

AudienceIden(fica(on

www.wildinspire.com

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GegngThe

LanguageRight

www.wildinspire.com

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ConnectwithCUSTOMER‐centricvsorganizaOon‐centriclanguage!

www.wildinspire.com

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www.google.com/trends

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www.google.com/trends

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Waystolistenandlearn– Talktothoseinthebusiness/organizaOonthathavecontactwiththeusers.

– Visitsocialmediagroups– UseGoogle’stoolsforresearch

www.wildinspire.com

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EngagingandConver(ng

YourVisitors

www.wildinspire.com

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ConvertedVisitor

Influencer

Traffic

AbilityTo

Convert

Strangers(newvisitors)

Friends(regularvisitors)

Leads(curiousvisitors)

Customers/Subscribers/etc

www.wildinspire.com

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AreyouaddingVALUE…?

…orjustVALIDATINGyourself?

www.wildinspire.com

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UseSocialMediaforBuildingRela(onships

DON’THARDSELLHERE!!

ENGAGETHEMandgivethemthea=enOontheyseek.

www.wildinspire.com

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LeadTheBacktoYourSiteforConversion

Don’tlinktoyourHOMEpage,butratherthepagethathasthecontenttheyvalue!

www.wildinspire.com

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TWOKeyQuesOons(eachsitepage)

– #1:“WhatdoIwantyou(theaudience)todorightnow”?

– #2:“Isitobviouswheretodothattask?”

www.wildinspire.com

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Yourbranddoesnotchange…buthowyourtargetaudienceCONSUMESyourbranddoeschange…

www.wildinspire.com

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LetthemREADit…LetthemHEARit…LetthemWATCHit…LetthemSUBSCRIBEtoit…LetthemSHAREit…LetthemgiveFEEDBACKonit…LetthemCONTRIBUTEtoit…

www.wildinspire.com

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Wedon’tfindnewsasmuchasthenewsfindsus!

TheNewInbox

www.wildinspire.com

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SocialMediahastransformedus…

Fromcontentconsumersinto

contentproducers.

www.wildinspire.com

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Socialmediaisdemocra(zingcommunica(ons!

“Technologyisshi\ingthepowerawayfromtheeditors,thepublishers,theestablishment,andthemediaelite.Nowit’sthepeoplewhoareincontrol”‐RupertMurdoch

Ques(on:Arewegivingouraudienceanycontroloverourmessage?

www.wildinspire.com

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Essen(alSocialMediaTools

www.wildinspire.com

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TheEssenOalTools:

www.wildinspire.com

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WhyUseaBlog?

•  It’syoursocialmediahub!–  Pushyourcontentaroundthesocialweb!–  Engageandencouragefeedbackthrough

comments•  It’slikeanewsle=erorjournal…

–  that’spublishedonearOcleataOme–  thatshowsthelatestarOcleontopofthe

pile–  that’supdatedasthenewshappens–  that’saudioandvideocapable–  thathasitsarOcleseparatedintocategories–  thatpeoplecansubscribetoontheir

phone,ipod,etc.•  RSScanpushsubscriberscontent!

www.wildinspire.com

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TheEssenOalTools:

www.wildinspire.com

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Bythenumbers…

‐  Over500millionacOveusers‐  50%logonduringanygivenday‐  Averagepersonhas130friends‐  900millionobjects(pages,groups,events,andcommunitypages)tointeractwith

‐  Morethan200millionmobiledeviceuserswww.wildinspire.com

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PromoteWith“Like”Box

YoucanusethecodeonyourwebsitetoincreasethenumberofFacebookfansyouhave!

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TheEssenOalTools:

www.wildinspire.com

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•  AnswersthequesOon:Whatareyoudoing?•  140charactersorless(includingspaces)!•  UseitforcalltoacOonsoracOonalerts•  UsethesearchfuncOontoLISTEN•  Gainvaluableintelligence!•  Your“tweets”areindexedbysearchengines

www.wildinspire.com

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CustomerService

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ConsiderusingHash‐tags(#)totrackconversaOons!

www.wildinspire.com

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Blog

www.wildinspire.com

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READER

Blog

www.wildinspire.com

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Let’sConnect…•  Facebook.com/wildinspire•  @wildinspire

•  www.wildinspire.com(UnderConstrucOon)

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•  Markyour2011calendarsfortheupcomingwebinarsofthisseason–2ndThursday,2:00pm(ET),1:00pm(CT),12:00pm(MT)

•  February10‐GegngDowntoBusinesswithSocialMediaMarke(ng

•  EvaluaOon@h4p://(nyurl.com/ETCJan11


Images Cues Creang Powerful PowerPoint...Creang Powerful PowerPoint with Jezra Kaye, President Speak Up for Success 1 The Gi of PowerPoint •Images that engage •Cues to guide your

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1 Haven’t you heard? - Assets - Cambridge University …assets.cambridge.org/97805211/71380/excerpt/...UNIT 1 Haven’t you heard? Claire Hi Oliver! I haven’t seen you for ages.

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A Church of Converts

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Creang and Adap%ng Materials for a...Creang and Adap%ng Materials for a Mul%level Classroom Managing the mul%level classroom can be challenging, as both providing enough challenge

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CONVERTS TO ISLAM AND HOME GROWN JIHADISMhenryjacksonsociety.org/.../2017/10/HJS-Converts-to-Islam-Report-web.pdf · CONVERTS TO ISLAM AND HOME GROWN JIHADISM!!! 1. Understanding

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L12: Lapeer Senior Capstone - Creang(a( Personal(Website(( …lapeerseniorcapstone.weebly.com/uploads/3/8/4/0/38409435/... · 2018. 9. 10. · Creang(a(Personal(Website((for(L12Capstone(((Part3(Insert

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LIFE Elia – Creang green corridors · LIFE Elia – Creang green corridors 24/10/2014, Hannover Gérard JADOUL and Simon de VOGHEL

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Creang a Spaal Groundwater Database from Historical Records…nature.berkeley.edu/cnrelp/Sinead_A_files/Anderson.ppt.pdf · Creang a Spaal Groundwater Database from Historical Records:

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20 Early Converts

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EXTREMIST CONVERTS - Counter Extremism Project · CEP’s Extremist Converts resource has identified 131 American, Canadian, Australian, and European converts to Islam from diverse

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Copy That Converts

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Radicalization of Homegrown Sunni Militants in the United States: Comparing Converts and Non-Converts

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Classesandobjects&€¦ · Overview(• Primi4ve(types(• Creang(your(own(datatypes(– Classes(– Objects(– Instance(variables(– Instance(methods(– Constructors

Classesandobjects&€¦ · Overview(• Primi4ve(types(• Creang(your(own(datatypes(– Classes(– Objects(– Instance(variables(– Instance(methods(– Constructors

DISCIPLING CONVERTS

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MAKE DISCIPLES – NOT CONVERTS

MAKE DISCIPLES – NOT CONVERTS

Create Content that Converts

Create Content that Converts

New Converts

New Converts

Christians and Converts

Christians and Converts

A motor converts ______________energy into __________energy. A motor converts ______________energy into __________energy.

A motor converts ______________energy into __________energy. A motor converts ______________energy into __________energy.

haven’t got your - Billericay School

haven’t got your - Billericay School