CRE Strategy Supporting Company Strategy and Base for ......2013/11/19 · business of Nokia and...

©2013 Nokia Solutions and Networks. All rights reserved.

CRE Strategy –

Supporting Company Strategy and Base for Operational Plan

Eckhard von Münchow

CoreNet Discovery Forum, Berlin, November 19, 2013

2 ©2013 Nokia Solutions and Networks. All rights reserved. 19-Nov-13

For internal use

How does the RE function contribute to Company strategy?

CRE strategy supports company strategy and drives operational plan

How does the Company strategy address our customers’ needs and market challenges?

Company strategy

CRE strategy

Personal objectives

My personal contribution to RE operational plan

RE operational plan

Concrete steps to implement CRE strategy


For internal use

CRE Strategy – Why?

For whole RE community

Joint direction Personal objectives Aligned execution

How is Real Estate

contributing to company

priorities

What do I contribute to

RE goals and objectives

Monthly follow up in

regions and functions


For internal use

Storyline

1 NSN

4 Lessons

Learned

2 Strategy

Approach

3 Strategy

Renewal


For internal use

13.4 49.000 mill sqm1 1

120 2011 2007 Real Estate

portfolio

at 350 sites

Real Estate

strategic

partner

Employees

globally

Our net sales

in 2012

bn

€

120+

Merging network

infrastructure

business of Nokia

and Siemens

Telecoms

experience

in years

Countries

we operate in

We acquired

Motorola’s

wireless network

Nokia Solutions and Networks –

the world’s specialist in mobile broadband


For internal use

Every day, a quarter of the world’s population connect

over our infrastructure and solutions

http://www.telefonica.es/

http://upload.wikimedia.org/wikipedia/en/4/48/Sprint_Nextel_logo.svg

http://drop.ndtv.com/gadgets/imgs/f/mts.jpg


For internal use

NSN Executive Board Chief Executive Officer

Rajeev Suri

Chief Financial Officer

Samih Elhage

Chief Restructuring Officer

Alexander Matuschka

Vice President Corporate Strategy

and CEO Office

Kathrin Buvac

Executive Vice President Human

Resources

Hans-Jürgen Bill

General Council

Maria Varsellona

Executive Vice President

Mobile Broadband

Marc Rouanne


Global Services

Eva Elmstedt


Technology and Innovation

Hossein Moiin

Vice President Quality

Deepti Arora


Marketing and Corporate Affairs

Barry French

Executive Vice President / President

Asia, Middle East and Africa

Ashish Chowdhary

Executive Vice President / President

Europe and Latin America

René Svendsen-Tune

Executive Vice President /

President North America

Rick Corker


For internal use

Storyline

1 NSN

4 2 Strategy

Approach

3 Strategy

Renewal

Lessons

Learned

9 © Nokia Siemens Networks

For internal use 10 © Nokia Siemens Networks

Real Estate – current state as starting point for strategy (selection of items 2008)

• good execution results and feedback from

NSN Executive Board

• innovative approaches e.g. Modern Office

• single global service provider

• motivated team, strong leadership

Strengths

• benefits from global service provider

• start-up situation at NSN – a clean sheet

• improve link to core business

• leverage technology developments

• awareness for environment

Opportunities

• low visibility on customer satisfaction and cost

• limited competencies for future role

• focus on short-term synergies detracts from

long-term opportunities

• inconsistent processes and service levels,

poor data integrity

Weaknesses

• resistance to change in the workplace

• portfolio cost inflation including utility cost

• legacy agreements and contracts

• challenge to recruit key talent, increased

attrition rate

Threats

For internal use 11 © Nokia Siemens Networks

Agile portfolio

Solutions partner

Compliance

Team development

Integrated tools

Strategic collaborators

How did we perform in 2010?

• Major achievements • Major challenges

0 1 2 3 4

100% 85%






1 6 3

Agile portfolio 2009 2008

Agile portfolio

Competent team

Solutions partner

Sustainability

Informed decisions

Collaborator delivery

2010 rating


Mission

Strategy

Vision

Foundation

“Market”

We help Communications Service Providers build more valuable customer relationships

The individual communications experience

Solution capabilities

One NSN with passionate and

empowered people

Most competitive operations

Efficient, low-cost connectivity

Customer and service specific experience

Customer and content aware delivery

Flexible service creation and management

70 th end users Survey User groups

350 managers Stakeholder

feedback CFO

NSN strategy

+ direct requests


Mission

Strategy

Vision

Foundation

RE supports NSN Foundation

We help Communications Service Providers build more valuable customer relationships

The individual communications experience

Solution capabilities

One NSN with passionate and

empowered people

Most competitive operations

Efficient, low-cost connectivity

Customer and service specific experience

Customer and content aware delivery

Flexible service creation and management

Competitive real estate cost

Workplace environments that support NSN values

and objectives

Agile solutions to facilitate changing

business needs Three RE goals

16 © Nokia Siemens Networks For internal use

RE mission, goals and objectives

Competitive real estate cost

Workplace environments that support NSN values and objectives

Agile solutions to facilitate changing business needs

Deliver

industry-leading

real estate

solutions

through agility,

innovation and

courage

One mission Three goals Six objectives

Agile portfolio at

competitive cost

Strategic collaborators

Integrated processes and tools

Sustainable workplaces

Solutions partner to

NSN business

Competent RE team

1 6 3

18 © Nokia Siemens Networks For internal use

Strategy Sharing / RE D&D S&S / June 2010

Desired state 2013

1. Agile portfolio ensures NSN competitiveness

2. Solution partner

3. Excellent operations with collaborators

4. Decisions based on transparent performance reporting

5. Sustainable NSN workplaces

6. Highly competent team

Current state

1. Focus on RE view of portfolio performance

2. Inconsistent stakeholder engagement

3. Collaborator delivery not fully integrated

4. Ad hoc performance reporting

5. Focus on energy savings

6. Diverse levels of RE expertise

2010

1. Specific actions for 2010 for 1. objective






Real Estate execution plan Deliver industry-leading RE solutions

2011







2012 - 2013

• Medium-term actions

1 6 3


For internal use

Storyline

1 NSN

4 2 Strategy

Approach

3 Strategy

Renewal

Lessons

Learned


For internal use

Evolving NSN strategy - The world’s specialist in mobile broadband

based on three core pillars

Focus 1 Innovation 2 Quality 3 Mobile Broadband

Targeted innovation for top customers

Quality and execution discipline


For internal use

Storyline

1 NSN

4 2 Strategy

Approach

3 Strategy

Renewal

Lessons

Learned


For internal use

CRE strategy – Lessons learned

Company strategy

CRE strategy

Personal objectives

RE operational plan

Development

Start with Company strategy

Gather challenges and priorities with team

and stakeholders

Objectives should cover all activities

without overlap (MECE)

Enlarge strategy team during

development to build base

Prepare system for sharing and follow up

Implementation

Global sharing supplemented by local

adaptation

Publication raises pressure on

implementation

Monthly reporting focuses on required

support

Early involvement of strategic partner

CRE Strategy Supporting Company Strategy and Base for ......2013/11/19 · business of Nokia and...

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