Cramster Redesign

Cramster.com Redesign

Amy Lin7/29/2011

Cramster.com Re-hash

Amy Lin7/29/2011

“The customer rarely buys what the company thinks it is selling him.”

- Peter Drucker

Legendary management consultant

“Customers hire your product for a job.”

- Clayton Christensen

Author, The Innovator’s Dilemma & The Innovator’s Solution

What jobs do customers hire

Cramster.com for?

1) I want help with my homework– No differentiation between textbook or

assigned homework2) I want to help others and feel appreciated,

useful and be rewarded for it

If users know their intention, design with the intention in mind.

Jobs

1) Find what I want FAST2) Focus the experience on solving the

jobs I want to do3) Connect jobs smartly4) Don’t lose context of the chrome

Design Goals

Increased usage- Easy to quickly get what I want- Find relevant answers

Increased sign ups, upgrades, value to Chegg Family

- Community - Understand why to upgrade- Leverage Chegg ecosystem

Increased customer satisfaction- Cramster.com makes me smarter

Success Looks Like

To Achieve Design Goals1) Find what I want FAST- Search: Go-to paradigm when I have a

question- Great search everywhere- Users don’t need to differentiate

between textbook solutions & answers. - Increased relevancy by adding friend’s

questions in social network

To Achieve Design Goals2) Focus the experience on solving the jobs I want to do- Tailored My Cramster to fit both users - Students most likely don’t care to

browse non-friends’ questions- Subject experts most likely don’t care

to browse Answered question

To Achieve Design Goals3) Connect jobs smartly- Two different types of users, one site

= My Cramster is non-obtrusive

4) Don’t lose context of the chrome- Leverage inlays & overlays, no

unnecessary new screens

Accrue Value to Chegg1) Entry point to textbook solutions on

Cramster from Chegg2) Leverage user textbook data3) Entry point to rent textbook from

Chegg on Cramster

Sign ups & Upgrades

- Users do not have to be signed in to be in the site- Need to be signed in to read questions, answers,

see homework solutions- Need to be signed in to tap into social network- Creates stickyness & interest for why to sign up

- All features are in the UI but all functionality is enabled with premium accounts- Users understand before upgrading why they want

the features

Future Looking – Learning Hub

Translate Cramster.com’s job from “I need homework help” to “I want to learn”- Integrate with multimedia (Khan Academy,

etc).- Integrate with NoteHall notes- How to solve problem types, not specific

questions (networked problems)

Cramster.com Redesign

Amy Lin7/29/2011

Walkthrough

HOME PAGE

Enter question or textbook name

Enter question or textbook name

Added instant search to the home page:- Bring users in without barrier of sign in

How does cell respirationCellular respiration How does cell respiration help derive food?How does cellular respiration differ in yeastHow does cell respiration produce nutrients?

How does cell respirationCellular respiration How does cell respiration help derive food?How does cellular respiration differ in yeastHow does cell respiration produce nutrients?

Auto-suggest search:- Retrieves related searches with content

oes cell respiration relate to photosynthesis?

Sign Up

In place sign-in:-No need to go to another page


Sign Up

User #1, Sally the Sophomore, a non-paid user, logs in

MY CRAMSTER

Microeconomics (4th)by N. Gregory MankiwBiology (7th)by N. Campbell

𝛁

How to reverse a linked… [1 answer]Why did Homer go to t… [no answer]Kirchoff rules [no answer]

My Thank You’s

My AnswersYou don’t have any. Answer a question below!

You don’t have any. Answer a question below!


𝛁


My Thank You’s



My Cramster: Personalized hub for all your content


𝛁


My Thank You’s



Search: Bringing to focus- Users have intent in mind - Don’t need to decide between textbooks

solutions or homework problems, Sally just has a question


𝛁


My Thank You’s



My Textbooks- Pull info from Chegg & recently visited

My Questions- Collection of questions asked by Sally


𝛁


My Thank You’s



My Thank You’s- Rating feedback for Sally’s answers

My Answers- Collection of Sally’s answers to question


𝛁


My Thank You’s



Friends’ Questions- Relevant questions for Sally based on social connections

Learning Hub- Collection of multimedia & other resources to

further Sally’s knowledge on current subject matters

SEARCH


𝛁


My Thank You’s



How does cell respiration relate to photosynthesis?

User Type #1 – Signed in User- Sally, asks a question


Sign Up

User Type #2 – Stumbled Upon User- Anonymous, asks question from Home Page


• Chapter 1, 4E• Chapter 4, 5F,16G• Chapter 12, 9E,20C

See all 800 homework solutionsSee all 233 homework solutions

• Chapter 15, 4E,4D,4G

Ask this question >>

Search results are in textbook solutions and answer form






Sign Up

User Type #2 – Stumbled Upon User- Clicking on textbook solutions and answers will

prompt user type #2 to sign in or sign up






User Type #1 – Signed in User- Sally can access textbook solutions and answers



Answers view

Don’t see what you want?

Don’t see what you want?

Sally scrolls to the bottom of the answers. If she doesn’t find something relevant, she can ask the question herself.

ASK QUESTION



Ask Question:- In line to page- Auto-check “expert answers” to expose upgrade

incentive



Upgrade Notification:- Show Sally what upgrade buys you

Requires upgraded account (low as $8.33/month)

Cramster Redesign

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