CRAIGSLIST LEAD MACHINE - Clever Investor...Flip Wholesale As Is ed ricP o t sell Foreclosure If...

CRAIGSLIST LEADMACHINE

By Cody SperberFounder, CEO Clever Investor

Cody Sperber’s Story Craiglist Lead Machine

Fivteen years ago Cody’s real estate story started out just like yours. After serving his country in the U.S. Navy and attending college, he struggled to find his footing in real estate. He had the motivation, the desire and the commitment but failed to get results. Learn how he broke through and was finally able to leave his full-time job to pursue financial freedom.

I believe that anyone can achieve true financial freedom from real estate... CRAIGLIST

CASH HACKSFOR BUYERS

2 3COPYRIGHT © CLEVER INVESTOR. ALL RIGHTS RESERVED. COPYRIGHT © CLEVER INVESTOR. ALL RIGHTS RESERVED.

Buyer Hack #2Another easy way to build your buyers list using Craigslist is to go to

the “Real Estate For Sale” section and search for properties using the

real estate hot words section. The goal is to find other investors in

the area, then ad them to your buyers list.

1. Visit www.Craigslist.com and select the city nearest you.

2. Then under the “Housing” Section click on “Real estate for sale”

section.

3. Then enter one or more of the “Buyer Hot Word/Phrases” from the

list below.

4. Look for ads similar to the Ad Examples Section below.

5. Reply using the Real Estate For Sale Hack Email Script.

Ideal Ad Example

Buyer Hot Words/Phrases

Fixer-upperRehabSeller Motivated

Must SellHandymanHandyman-Special

FlipperFlipWholesale

As Is Priced to sell Foreclosure

If you’re a rookie investor, I can’t think of a better place to start

building your buyers list then Craigslist. It’s FREE. It’s LOADED with

investors. And it’s SIMPLE once you know the tricks. Simply follow

the easy to understand steps in each section and you can literally

build you buyers list in an afternoon.

Buyer Hack #1One of the easiest ways to start building your buyers list with

Craigslist is to search the “Real Estate Wanted” Ads for other investors

in you city that are advertising to buy houses.


2. Then under the “Housing” Section click on “Real estate wanted”.

3. Search for ads that other investors who are looking to buyer

properties have posted. See Ad Examples Section below.

4. Reply using the Buyer Hack #1 Email Script

Craigslist Cash Hacks For BuyersCraigslist Cash Hacks For Buyers


Sample Ad Template #2Title: Rehab for sale – Cash offers only

Body: Handyman special in great area. Priced to sell fast. Email for details.

Actual Sample AdsI’ve provided these ads to use for generating ideas. Again, you might notice

these ads are rather vague and that’s a good thing because a vague ad

requires buyers to contact you for more details... and that’s our goal.

Quick Hack: If you’re looking to attract ONLY

cash buyers then include “Cash Offers Only” in

the title of your ad.

Buyer Hack #3Use at your own risk. One of my students recommended this tactic because

he found himself in a catch 22. He was having a hard time generating buyer

leads when he didn’t have any properties to market. And he didn’t feel

comfortable having any properties to market until he had a buyers list in

place.

Basically, you’re going to create a “decoy ad” for a property that doesn’t exist,

then when potential buyers contact you, you’re going to nonchalantly tell

them the property is no longer available, then find out what they’re looking

for. Ideally, you’re decoy ad should be very enticing for the type of buyer you’re

looking to attract.

Posting in the Real Estate For Sale Section

1. Sign into your Craigslist Account.

2. Click the “Create a Post” link.

3. Click the “Housing offered” link.

4. Click the “Real Estate-By Owner” link.

5. Fill in the blanks to create your ad. Keep in mind, the goal of the ad isn’t

to sell a house, it’s to generate interest. My experience has been, the best

way to generate interest is to make the ad as vague as possible, because

vague ads require buyers to contact you for more details.

6. Refer to Buyers Hack #3 Email Script.

Sample Ad Template #1Title: Fixer- Upper Available Now!

Body: Cash offers only. Fixer-upper in great area. Won’t last long at this

price. Call or email for details.

Craigslist Cash Hacks For BuyersCraigslist Cash Hacks For Buyers


Actual Sample Ads

Craiglist Lead MachineCraigslist Cash Hacks For Buyers

BUYER HACKSEmail Scripts


Use the email script below for the buyers you contact via the “Real Estate For

Sale” section of Craigslist. It’s a 2 part script, meant to naturally build a buyer

conversation.

Email #1... This is what I like to call a “first contact” email. First contact emails

are meant to get a reply so you can open up a buyer list building conversation.

Hey, I just saw your ad on Craigslist and thought I’d drop you a quick note to find out more about the property you’ve got advertised. Is it still available?

If yes, could you forward me over all the details?

Talk soon[insert name][insert phone][insert website] if you’ve got one... great for credibility.

Use the email script below for the buyers you contact via the

“Real Estate Wanted” section of Craigslist.

Hey, I just saw your ad in the real estate wanted section and I thought I’d drop you a quick note to see if we could help each other out.

My name is [insert name]. My team and I are looking to purchase at least 2-3 properties over the next 30 days and I would love to take a peek at any homes you’ve got in your inventory. Please send them over at your earliest convenience.

Along with buying and selling properties, we also wholesale properties all over the [insertcity] area.

I’d love to pass some of those deals onto you, is this the best email to get you at?

Talk soon[Insert name][Insert phone][Insert website]

Buyer Hack #2 Email ScriptBuyer Hack #1 Email Script


Thanks for you interest in the property, unfortunately that property is no longer available as of earlier this morning. [Quick Hack: putting specific time with it, presupposes that it’s a real ad]

That being said, I’ve got a number of steeply discounted properties in the pipeline and I’d be happy to give you a call or an email with the next property I’ve got available. Is this the best email to reach you or would you prefer I give you a call?

Also, if you happen to have any properties in your inventory you’re looking for offers on, please forward them over, I’d love to take a look.

Talk soon[insert name][insert phone][insert website] if you’ve got one... great for credibility.

P.S. Are you looking for more properties? I’ve got a number of steeply discounted properties in the pipeline and I’d be happy to give you a call or an email with the next property I’ve got available. Is this the best email to reach you or would you prefer I give you a call?

Use the email script below for buyers who contact you via email from

your Decoy For Dollars Ad Hack.

Hey thanks for getting back to me. I really appreciate it. Unfortunately I don’t think that property’s a good fit for what I’m looking for right now.

If you happen to have any additional properties in you inventory, please forward them over, I’d love to take a look.

Talk soon[insert name][insert phone][insert website]

P.S. Are you looking for more properties? I’ve got a number of steeply discounted properties in the pipeline and I’d be happy to give you a call or an email with the next property I’ve got available. Is this the best email to reach you or would you prefer I give you a call?

Email #2... Once you get a response (about 90% of the time you will),

use this second email script to move the conversation along into a

buyers list building conversation. Assuming you’re just looking to

build your buyers list, we’re going to shift the conversation away from

the advertised property and onto building a relationship with the

other investor.

Ideally, you’ll get a response back from the buyer so you can continue

the conversation. In either case, I recommend adding them to your

buyers email list.

Buyer Hack #3 Email ScriptBuyer Hack #2 Email Script


If you’re struggling to find deals to market to your buyers list, Craigslist is

one of the best places to start looking for deals. Follow along with the hacks

below.

Before we proceed, let’s talk about what I call the Big D’s of seller motivation.

• Death - Normally results in probate deals.

• Divorce - Housing is normally the last asset that ties couple together.

• Debt - Too much debt so they can’t make there house payment.

• Disease - Sickness in the family making folks unable to afford their home.

• Default - Families who are already losing their home to foreclosure.

• Disaster - Fire, floods and other natural disasters that make a home

unlivable.

Seller Hack #1Use this hack to search for off-market deals in the “Real Estate For Sale”

section of Craigslist. Depending on what city you live in, there can literally be

hundreds of new properties listed everyday so it helps a great deal to use the

“Seller Hot Words/Phrases” to sort through all of the listings.


2. Then under the “Housing” Section click on “Real estate for sale” section.

3. Then enter one or more of the “Seller Hot Word/Phrases” from the list

below.

4. Once you’ve found a property... Reply using the Seller Hack #1 Email Script.

Craigslist Cash Hacks For SellersCraiglist Lead Machine

CRAIGLIST CASH HACKSFOR SELLERS


Keep in mind, along with great off-market deals you’ll also find a number of

deals offered from other investors/wholesalers... don’t ignore those. I suggest

replying to those posts using Email #2 of Seller Hack #1 Email Script.

Tips For Creating Great AdsIt’s been my experience that motivated sellers are looking for one or more of

the following, so do your best to touch on one or more of these in your ad:

• Quick closings

• Cash offers

• Paid closing costs

• No fees

• Pay no Realtor commissions

• Purchase “As-Is”, No repairs

Ad Template #1Title: Looking To Buy 2 More (insert city) Homes This Month

Body: My team and I are looking to buy 2 more (insert city) homes this month.

We buy homes “As-is” in any condition. We take care of everything, you’ll pay

no fee’s, commissions, or repairs. Please email us for more details.

Ad Template #2Title: Properties Needed, get a cash offer today!

Body: Have a property you need to sell quickly? Get a fair offer within 24

hours. We buy in any condition “As-is”. We take care of everything, you’ll pay

no fee’s, commissions, or repairs. Please email us for more details.

Keep in mind, along with great off-market deals you’ll also find a

number of deals offered from other investors/wholesalers... don’t

ignore those. I suggest replying to those posts using Email #2 of Seller Hack #1 Email Script.

Seller Hack #2This hack is all about using the “Real estate wanted” section of

Craigslist to find off-market property deals by attracting motivated

sellers.

Posting in the Real Estate Wanted Section

1. Sign into your Craigslist Account

2. Click the “Create a Post” link

3. Click the “Housing Wanted” link

4. Click the “Wanted: Real Estate” link

5. Fill in the blanks to create your ad

6. Follow up using the Seller Hack #2 Email Script

Seller Hot Words/Phrases

Fixer-upperRehabSeller MotivatedForeclosureJust listed

Must SellHandymanHandyman-SpecialAs IsPriced to sell

MotivatedFSBOUnfinishedFixer

Flipper FlipWholesaleRehabber

Craigslist Cash Hacks For SellersCraigslist Cash Hacks For Sellers


Real World Ad Example #3

Seller Hack #3

Use this hack to search for off-market rental properties by contacting frustrated landlords in the “Apt/Housing For Rent” section of Craigslist. My experience has been better contacting the more run down looking homes with lower rent. Also, don’t waste your time with homes that are run bymanagement companies.

1. Visit www.Craigslist.com and select the city nearest you.2. Then under the “Housing” Section click on “Apts/Housing For Rent” section.3. Look for ads that look like the home is a little bit more run down.4. Once you’ve found a property... Reply using the Seller Hack #3 Email Script.

Keep in mind, it’s not a complete waste of time if they say no to your offer. Along with offering to purchase their properties, I also like to let landlords know that we sell/wholesale properties all over the area as well.



Craigslist Cash Hacks For SellersCraigslist Cash Hacks For Sellers


Use the email script below for the sellers you contact via the “Real Estate For

Sale” section of Craigslist.

Email Script #1... The goal of this email is to gauge how much wiggle room

there is in the price and to find out the motivation level of the seller.

Hey, I just saw your ad on Craigslist and thought I’d drop you a quick note to find out more about the property you’ve got advertised.

Is the property still available?

If I were to make you a cash offer is there much wiggle room on price?

Talk soon[insert name][insert phone]

Wait to hear back from the seller... then proceed as follows:

1. If the property is already sold and the owner isn’t an investor, then the

conversation ends there.

2. If the property isn’t sold, then set up a showing on the property to decide if

you should make an offer.

3. If the property is already sold and/or the owner replies back and mentions

they have more properties for sale then use the following script:

Craiglist Lead Machine Seller Hack #1 Email Script

SELLER HACKSEmail Scripts


Email Script #2...

Hey thanks for getting back to me.

I’d love to take a look at any other properties you’ve got. Please shoot them over when you get a chance.

Also, I’ve got a bunch of deeply discounted deals in the works so I’d love to hear about what type of deals you’re looking for... do you mind if I give you a call? What’s a good number to reach you at?

Or if you’re more comfortable with email, please shoot me over your buying criteria when you get a chance and hopefully we can put something together.

Use the email script below for the sellers you contact via the “Real Estate

Wanted” section of Craigslist. Since the sellers will be contacting you from

your ad, I’m left to guess at how they’ll respond... Here’s a sample of 1 of the

emails I’ve received back and how I responded.

Keep in mind, if you plan on wholesaling the house, I don’t recommend

coming right out and telling them “I plan to sell your contract to another

investor”. Instead, shift the focus onto the sellers needs... which of course is

selling the property.

Seller response:

Hey I saw your ad on Craigslist, what can you tell me about your program?

Quick Hack: The reason I tell them I’ll be out looking at homes is because I

can leverage that later when making an offer. Basically, I’ve built in someone

for them to compete against if I end up making an offer later on.

My response:

I’m not sure of your situation, but my team and I are looking to buy several properties in the greater (insert your city) over the next month. I’ll be out checking out a couple of properties this afternoon, is there a time that works best for you?

Seller Hack #1 Email Script Seller Hack #2 Email Script


Use the email script below for the buyers you contact via the “Real Estate

Wanted” section of Craigslist.

Hey, I just saw your ad in the real estate for rent section and I wanted to reach out to you and see if you had any thoughts about selling.

My name is [insert name]. My team and I are looking to purchase at least 2-3 properties over the next 30 days and I would love to take a peek at the home/apt you’ve got for rent if you’re up for it.

If you’re not interested in selling, we also wholesale properties all over the [insert city] area. I’d love to pass some of those deals onto you, is this the best email to get you at?

Talk soon[insert name][insert phone][insert website]

Seller Hack #3 Email Script Craiglist Lead Machine

CASH HACKSPosting Tips


No matter what type of Craigslist Marketing you plan to do whether you’re

hunting for deals or hunting for buyers, after working with Craigslist for more

than a decade, I’ve compiled a list of rules you MUST follow.

1. Post often...The newest ads on Craigslist are on top, so (depending on your market)

within a few hours your ad can sink to the bottom of the Craigslist pool with

remarkable speed.

Set up a posting schedule:You can either choose to refresh your ad inside your account or what I

recommend doing is writing 2-3 ads for the same thing and refreshing them

at different times so you’ll always have at least 1 ad getting seen.

The best times to post:My experience has been posting/refreshing ads at 6/7 a.m then again 6/7

p.m. The reason being is, people like to check email and check out what’s

new when they get into work and having they’re morning coffee. And another

group of people like to check out what’s new when they sit down after a long

day at work. Check Craigslist posting rules to see how frequently they’ll allow

you to post.

2. Include a strong call to action...In other words, when someone sees your ad, they need to know immediately

what you’d like them to do. Do you want them to call and leave a message,

do you want them to visit your website or do you want them to send you an

email.

If I’m posting an ad for a house that I think will generate lots of attention, I

like to have people respond with an email (see email template). If I’m posting

an ad, looking to build my buyers list, I’ll often direct users to contact me

directly (see phone script).

3. Use an attention grabbing title... A good title is critical if you want people to click on your ad. What makes a

good title? Ideally you need to use words that are a close fit to what your

target audience is searching for.

For example, if you’re posting in the real estate for sale section I’ve found

success using phrases like “Must sell”, “$10k Under Market Value”. (See title

suggestions section)

4. Upload high quality photos...If you’re marketing one of you properties, be sure to use high quality photos

so people can get a good idea what they’re looking at.

Quick Hack: If you’re selling a really nasty looking property that might be a

good fit for lead generation (under priced for the area because of condition),

then include just 1 good photo (from some place where the home

looks decent).

Craigslist Cash Hacks Posting Tips Craigslist Cash Hacks Posting Tips


Real World Buyers Ad #1



Craiglist Lead Machine Swipe File

SWIPE FILE




Real World Wholesaler Ad #1


Swipe File Swipe File



Real Estate Wholesaler Ad #4

Contact Us for Customized Trainingwww.cleverinvestor.com/onboarding/

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COPYRIGHT © CLEVER INVESTORALL RIGHTS RESERVED.

Swipe File Fifteen years ago Cody’s real estate story started out just like yours. After serving his country in the U.S. Navy and attending college, he struggled to find his footing in real estate. He had the motivation, the desire and the commitment but failed to get results. Learn how he broke through and was finally able to leave his full-time job to pursue financial freedom.

32 COPYRIGHT © CLEVER INVESTOR. ALL RIGHTS RESERVED.

CRAIGSLIST LEAD MACHINE - Clever Investor...Flip Wholesale As Is ed ricP o t sell Foreclosure If...

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