CRAIG

MALTBY

Marcomm P o r t f o l i o

CRAIG MALTBY

Marcomm

CRAIG MALTBY

Marcomm P o r t f o l i o

I devise communication strategy, create

content, and monitor results for

companies and executives who need to

better connect with stakeholders in a

cost-efficient way.

My work showcases brands, integrates

with business plans and makes a

bottom-line difference

Craig Maltby, APR

Planning & Writing LLC

5550 Wild Rose Lane – Suite 400

West Des Moines, Iowa 50266

515-321-4741

craig@planningandwriting.com

www.planningandwriting.com

CRAIG MALTBY

o r t f o l i o

I devise communication strategy, create

content, and monitor results for

companies and executives who need to

better connect with stakeholders in a

efficient way.

My work showcases brands, integrates

with business plans and makes a

rence.

Craig Maltby, APR

Planning & Writing LLC

Suite 400

West Des Moines, Iowa 50266

4741

craig@planningandwriting.com

www.planningandwriting.com

CRAIG MALTBY Embria Health Sciences – Monthly consumer email campaign

CRAIG MALTBYCRAIG MALTBY Exemplar Genetics – News release writing and News release writing and placement

CRAIG MALTBY Kemin Health – Media relations; spokesperson assignment

Supplement makers, however, say lutein

supplements could reduce the risk of

developing age-related macular

degeneration. Craig Maltby, a spokesman for

Kemin Foods in Des Moines, which makes the

FloraGLO Lutein used in the majority of

lutein-containing supplements, cited an

unpublished yearlong study of 90 macular

degeneration patients in which visual

sharpness improved among those taking

lutein.

CRAIG MALTBY Kemin Health – Ad copy for B2B nutrition industry trade publication

CRAIG MALTBY Kemin Health – Ad copy for ophthalmic professional journal

CRAIG MALTBY FastGrade – Scripting and production management for bank software

online overview.

Digital presentation is viewable at http://www.fastgrade.com/fastgrade_demo.cfm

The pacifier to the rescue

All hail the pacifier. It may save our collective global health.

Parents licking their babies’

pacifiers–rather than

washing them off with

water–may help strengthen

the infants’ immune health.

The microbes in mom

dad’s saliva might help train

the kiddies’ immune cells’

memories at a very early age,

thereby cutting down on

immune triggered childhood

conditions like eczema and

asthma. Such conditions are aided by an over

balance immune system that

retreating from certain microbes that do not warrant an all out

assault from attacking immune cells.

So says a new study from Sweden

Pediatrics this week. It’s not quite as gross as

method–chewing her baby’s food first before feeding it to the baby.

But is does make one think.

Who knew? Those immune cells are fascinating, but man, they can

lead to some crazy stuff.

CRAIG MALTBY

er to the rescue

All hail the pacifier. It may save our collective global health.

Parents licking their babies’

rather than

washing them off with

may help strengthen

the infants’ immune health.

The microbes in mom’s or

dad’s saliva might help train

the kiddies’ immune cells’

memories at a very early age,

thereby cutting down on

immune triggered childhood

eczema and

asthma. Such conditions are aided by an over-active, out

balance immune system that is not properly identifying and

retreating from certain microbes that do not warrant an all out

assault from attacking immune cells.

a new study from Sweden published in the journal

this week. It’s not quite as gross as Alicia Silverstone’s

chewing her baby’s food first before feeding it to the baby.

But is does make one think.

Who knew? Those immune cells are fascinating, but man, they can

lead to some crazy stuff.

CRAIG MALTBY Blog post from Balancedimmunehealth.com

Embria Health Sciences sponsored blog

All hail the pacifier. It may save our collective global health.

active, out-of-

is not properly identifying and

retreating from certain microbes that do not warrant an all out

published in the journal

a Silverstone’s

chewing her baby’s food first before feeding it to the baby.

Who knew? Those immune cells are fascinating, but man, they can

Balancedimmunehealth.com

Embria Health Sciences sponsored blog

Some of the best health

infographics out there

Infographics are hot now. Will they be 5 years from now? Or

5 months? Who knows?

equal. Some have too much information and can’t fit inside a

standard infographic format size without looking more

crowded than a Robert Smith festival. Others have a great

mix of information and are well written, but lack innovative

design. In my book, a good infographic should present

relevant, interesting information (always accurate) in a

design template that illustrates and embellishes the topic in

an innovative way. In other words, don’t drop in PowerPoint

charts and call it an infographi

Here are several health and immune

infographics that I think stand out:

Vitamin B

and informative. Illustrates problems that can emerge if

you’re not getting enough B

Scenic Route To

nicely. From stress to chocolate to anger management.

Your Guide to Sugar

perspective. Sugar is an enemy to immune health, reducing

the activity of white blood cells in just a matter of hours.

Health Benefits of a Mediterranean Diet

advantages of the Meddy diet. Not enough sourcing, though.

History of Spices – Spices have health

infographic is packed full of information laid out in a vibrant, eye

way.

Sitting is Killing You – Eeeeeeek! The sedentary lifestyle is depicted in this

dynamic graphic, showing how sitting for long periods of time damages yo

health.

CRAIG MALTBY Blog post from

Some of the best health

infographics out there

Infographics are hot now. Will they be 5 years from now? Or

5 months? Who knows? But not all infographics

equal. Some have too much information and can’t fit inside a

standard infographic format size without looking more

crowded than a Robert Smith festival. Others have a great

mix of information and are well written, but lack innovative

n my book, a good infographic should present

relevant, interesting information (always accurate) in a

design template that illustrates and embellishes the topic in

an innovative way. In other words, don’t drop in PowerPoint

and call it an infographic.

Here are several health and immune-health-related

infographics that I think stand out:

Vitamin B-12 Deficiency – A graphic that is targeted, concise

formative. Illustrates problems that can emerge if

you’re not getting enough B-12.

Scenic Route To Longer Life – This packages the whole thing

From stress to chocolate to anger management.

Your Guide to Sugar – Wow. This puts the sugar storm in

perspective. Sugar is an enemy to immune health, reducing

tivity of white blood cells in just a matter of hours.

Health Benefits of a Mediterranean Diet - This lists the foods and the health

advantages of the Meddy diet. Not enough sourcing, though.

Spices have health-promoting properties. This

infographic is packed full of information laid out in a vibrant, eye

Eeeeeeek! The sedentary lifestyle is depicted in this

dynamic graphic, showing how sitting for long periods of time damages yo

Blog post from Balancedimmunehealth.com – Embria Health Sciences

Infographics are hot now. Will they be 5 years from now? Or

But not all infographics are created

equal. Some have too much information and can’t fit inside a

standard infographic format size without looking more

crowded than a Robert Smith festival. Others have a great

mix of information and are well written, but lack innovative

n my book, a good infographic should present

relevant, interesting information (always accurate) in a

design template that illustrates and embellishes the topic in

an innovative way. In other words, don’t drop in PowerPoint

related

A graphic that is targeted, concise

formative. Illustrates problems that can emerge if

This packages the whole thing

From stress to chocolate to anger management.

Wow. This puts the sugar storm in

perspective. Sugar is an enemy to immune health, reducing

tivity of white blood cells in just a matter of hours.

This lists the foods and the health

promoting properties. This

infographic is packed full of information laid out in a vibrant, eye-catching

Eeeeeeek! The sedentary lifestyle is depicted in this

dynamic graphic, showing how sitting for long periods of time damages your

Embria Health Sciences

CRAIG MALTBY Kemin Health – Content for B2B manufacturing sell sheet

CRAIG MALTBY Meredith Corp. – Media relations; spokesperson assignment

CRAIG MALTBY ConAgra Foods – Media relations; news release writing/distribution

2007 FLORAGLO

JAN FEB MAR APR MAY

CRAIG MALTBY Kemin Health

Ophthal. Times SSE ShowExpoWest

NutraIngredients

Nutra

banner

AOA News

Lutein/eye health brochure fulfillment from ad response

Synovate OD/MD

questionnaire dev.

Synovate consumer

questionnaire dev.

Low vision

Univ.

Low vision

Univ.

Low vision

Univ.

Low vision

Univ.

Morganti study

published

Agency test

market

proposals and

pitches

Agency test

market DM

presentations

2007 FLORAGLO® LUTEIN SCHEDULE

MAY JUNE JULY AUG SEPT OCT

Kemin Health – Promotion/PR flow chart for FloraGLO Lutein brand

Ocular Surg. Newshow

SSW S

ADAFNCE

AOA

NutraIngredients-USA.com – eye category search

Nutra – news

banner

Nutra – news

banner

AOA News

Lutein/eye health brochure fulfillment from ad response

Synovate OD/MD

questionnaire dev.

Synovate OD/MD

questionnaire drop

Synovate consumer

questionnaire dev.

Synovate consumer

questionnaire drop

Synovate OD/MD

data and report

Synovate cons.

data and report

Low vision

Univ.

Low vision

Univ. - AOA

Low vision

Univ.

Low vision

Univ.

Leavenworth

WA

Morganti study

published

Morganti study

presentation

Beyond Beauty

Paris

Bausch &

Lomb – Del

Webb – with

Ogilvy

NOV DEC

flow chart for FloraGLO Lutein brand

Ocular Surg. News

SSW Show

FNCE

news

AOA News

Synovate OD/MD

data and report

Synovate cons.

data and report

Low vision

Univ.

Low vision

Univ.