Craig Howard, RPF, CEA(SFM) March 31, 2009
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Transcript of Craig Howard, RPF, CEA(SFM) March 31, 2009
Craig Howard, RPF, CEA(SFM)March 31, 2009
Two gold medal OlympiansMichael Phelps – the greatest
Olympian everRoss Rebagliati – the accidental
snow boarderThe common denominator….
▪ Drugs and gold medals
Blood test by IOC – very credible Medal stripped “I probably inhaled some second hand
smoke” Medal returned Gets a national endorsement contract Successful real estate developer Named one the five most influential
British Columbians. We should all be punished like this…
Wins 14medals Fastest human ever Caught on camera phone (not
credible) Apology Suspended from swimming “I engaged in behaviour which was regrettable and
demonstrated bad judgment. I’m 23 years old and despite the successes I’ve had in the pool, I acted in a youthful and inappropriate way, not in a manner people have come to expect from me. For this, I am sorry. I promise my fans and the public it will not happen again,”
We should all be rewarded like this ??
I’m glad there wasn’t Utube when I was 23
10 years and countingStill fussing about who’s is biggestCOC and area certified are reciprocalObservations
Forest management COC Is any body making money because of
this? Are forests better managed? Other stuff
Its about 1.7% of land mass, 7.1% of global forests…
Curling Junior hockeySkeletonForest certificationSometimes its good to see if anyone
is following before loudly declaring leadership…
Area certifiedCOC certificates
FSC may soon be able to claim the most rigorous environmental standard and the most companies that have gone broke
SFI remarkably slow on label useThe market likes FSC
Good standardGreat marketing
ENGO’s are strategic Warm and fuzzy appeal Different ethical standard of
approaching the market place
20 Billion USD in 2008 (FSC)Follows the bioproducts supply chainRemember Home Depot?Paper sector has gone wild
It’s a chainForestMillDistributorProcessorCustomer
1 forest certificate ($50k) 1 annual forest audit ($10k)5 mill certificates ($5k x 5)20 distributor certificates ($3k x 25)100 processor certificates ($2k x
100)
Initial forest certification revenue = $50k
Annual forest surveillance revenue = $10k
Annual COC revenues = $ 300k
81 companies certified in Canada
Clearly…. The auditors areForest Managers – scant evidence of
upcharge for certified woodMill managers – not muchDistributors – some modest regional
upcharge, but not as much as 100% recycled paper
Processors – not much
Benefits: Market access Customer relations Public relations Confidence in the sustainability of the
bioproduct
Benefits The sustainable forestry story follows
the chain of custody The most effective tool I have ever
witnessed for talking about good forestry
Modest performance improvement Declining marginal ROI Hard to fix something that is really good
Plants Animal Air Water Soil
93% of COC clients reaudited in 2009 have made major capital investment
Large majority are good on revenue and profit
No credit issues evidentEmployment reductions are modest“Certification won’t make a good
business but a good business gets certified….”
Certification demands improvement in ecological performance
Now into the era of marginal, and largely undetectable ecological improvement
Cost/benefit?
All look at ecologyMiniscule consideration of economyHaircuts on the Titanic?
All but 4 states19 primariesExcellent adventure!!!