Craig Fahy Marketing Presentation - UNIT 04
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Transcript of Craig Fahy Marketing Presentation - UNIT 04
![Page 1: Craig Fahy Marketing Presentation - UNIT 04](https://reader031.fdocuments.us/reader031/viewer/2022020217/554bc6abb4c90530298b55d9/html5/thumbnails/1.jpg)
MARKETINGBy Craig Fahy
Wednesday, 26 June 2013
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What is marketing?
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What is marketing?
• mar-ket-ing; the act of buying or selling in a market.
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What is marketing?
• mar-ket-ing; the act of buying or selling in a market.
• the total of activities involved in the transfer of goods from the producer to consumer or seller, including advertising, shipping, storage and selling.
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What is marketing?
• mar-ket-ing; the act of buying or selling in a market.
Definitions taken fromhttp://dictionary.reference.com/
browse/marketing
• the total of activities involved in the transfer of goods from the producer to consumer or seller, including advertising, shipping, storage and selling.
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How is marketing controlled?
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How is marketing controlled?
Marketing departments need to consider some issues before starting work; failing to do so could raise some issues in the future (Ethical or disturbing imagery for instance)
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How is marketing controlled?
Marketing departments need to consider some issues before starting work; failing to do so could raise some issues in the future (Ethical or disturbing imagery for instance)
Wednesday, 26 June 2013
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How is marketing controlled?
Wednesday, 26 June 2013
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How is marketing controlled?
Wednesday, 26 June 2013
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How is marketing controlled?
Aside from the shock factor, marketing must also advertise the product without false claims (The iPod is a good example of this)
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Who controls it?
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Who controls it?
Thats... More vague; there is not one company or group that monitors or enforces marketers. There are groups and their subdivisions, such as ASA, PEGI and the ISFE that both monitor and rate content for both seller and consumer.
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ASA - Advertising Standards agency
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ASA - Advertising Standards agency
I’m guessing you’re still wondering what these organisations are. Here’s a brief overview;
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ASA - Advertising Standards agency
I’m guessing you’re still wondering what these organisations are. Here’s a brief overview; The ASA is similar to PEGI and
ISFE; they all decide on whether content is safe to be released (Though while PEGI and ISFE cover software and games, ASA monitors advertisement)
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PEGI - Pan European Game Information
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PEGI - Pan European Game Information
We’ve all seen those little symbols on the cartridges and cases of video games over the years;
Wednesday, 26 June 2013
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PEGI - Pan European Game Information
We’ve all seen those little symbols on the cartridges and cases of video games over the years;
Wednesday, 26 June 2013
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PEGI - Pan European Game Information
We’ve all seen those little symbols on the cartridges and cases of video games over the years; their purpose is to inform a consumer on whether or not the content is appropriate for them.
Wednesday, 26 June 2013
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ISFE - Interactive Software Federation of Europe
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ISFE - Interactive Software Federation of Europe
While the ISFE shares some similarities with PEGI, it differentiates itself by covering software instead of video games. In addition, ISFE also has a hand in the prevention of software piracy.
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Types of marketing
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Types of marketing
Indirect uses more unorthodox methods to advertise a product.
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Types of marketing
Indirect uses more unorthodox methods to advertise a product.
Wednesday, 26 June 2013
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Types of marketing
Indirect uses more unorthodox methods to advertise a product.
Wednesday, 26 June 2013
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Types of marketing
Indirect uses more unorthodox methods to advertise a product.
Wednesday, 26 June 2013
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Types of marketing
Wednesday, 26 June 2013
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Types of marketing
Wednesday, 26 June 2013
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Types of marketing
Direct is more forward, being aimed towards the existing target audience or consumer.
Wednesday, 26 June 2013
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Types of marketing
Direct is more forward, being aimed towards the existing target audience or consumer.
Wednesday, 26 June 2013
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Types of marketing
Direct is more forward, being aimed towards the existing target audience or consumer.
Wednesday, 26 June 2013
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Types of marketing
Wednesday, 26 June 2013
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Types of marketing
Wednesday, 26 June 2013
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Types of marketing
Wednesday, 26 June 2013
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Types of marketing
Promotional is a bit of an odd one; this mostly stems from how you decide to advertise your product.
Wednesday, 26 June 2013
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Types of marketing
Promotional is a bit of an odd one; this mostly stems from how you decide to advertise your product.
Wednesday, 26 June 2013
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Types of marketing
Promotional is a bit of an odd one; this mostly stems from how you decide to advertise your product.
Wednesday, 26 June 2013
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Target audience research
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Fans of the interactiveadventure genre
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Storywriters
Fans of the interactiveadventure genre
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Storywriters
Casual gamers
Fans of the interactiveadventure genre
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Storywriters
Casual gamers
Fans of the interactiveadventure genre
Hipsters
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Storywriters
Casual gamers
Fans of the interactiveadventure genre
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Hipsters
Storywriters
Casual gamers
Fans of the interactiveadventure genre
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Storywriters
Casual gamers
Fans of the interactiveadventure genre
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Casual gamers
Fans of the interactiveadventure genre
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Fans of the interactiveadventure genre
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Trekkies
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Bronies
Trekkies
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Bronies
Trekkies
Rockstar
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Bronies
RovioTrekkies
Rockstar
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Outsider community
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Outsider community
Challenging the fundamentals
Wednesday, 26 June 2013
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Target audience research
Twine does not exactly fit in withthe social norm, both in content, and
in notable users.
Outsider community
Speaking againstmainstream gaming/media
Challenging the fundamentals
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My game
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My game
Okay... So we’ve been over marketing and those who monitor it, right? Right. Now... How does this affect my marketing plan? What is my game?
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My game
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My game
The program I used to make my gameis Twine.
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My game
The program I used to make my gameis Twine.
Wednesday, 26 June 2013
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My game
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My game
It can be used to make adventure/storygames, with customisation available via
coding.
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My game
Wednesday, 26 June 2013
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My game
Wednesday, 26 June 2013
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My game
Wednesday, 26 June 2013
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My game
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My game
Need an example?Wednesday, 26 June 2013
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My game
Need an example?Wednesday, 26 June 2013
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Potential ideas
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Potential ideasAdvert campaign - An advert campaign would, at best, be eye-catching for both audiences. Feasibility would need to be considered.
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Potential ideasAdvert campaign - An advert campaign would, at best, be eye-catching for both audiences. Feasibility would need to be considered. Poster campaign - A simple, cheap,
and generally lossless strategy that has had varying effects in the past.
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Potential ideasAdvert campaign - An advert campaign would, at best, be eye-catching for both audiences. Feasibility would need to be considered. Poster campaign - A simple, cheap,
and generally lossless strategy that has had varying effects in the past.
Social networks - A popular use of social networks such as Twitter and Facebook often help getting people talking about a product/game.
Wednesday, 26 June 2013
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Potential ideasAdvert campaign - An advert campaign would, at best, be eye-catching for both audiences. Feasibility would need to be considered. Poster campaign - A simple, cheap,
and generally lossless strategy that has had varying effects in the past.
Social networks - A popular use of social networks such as Twitter and Facebook often help getting people talking about a product/game. Blogs - Similar to social networks,
except with more control; for a Twine game, I would be more successful if I tried game/Twine blogs.
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Branding
Wednesday, 26 June 2013
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BrandingLike most game developers, I
need a brand for this. Somethingthat could compliment the theme’s
I’m going for...
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Branding
Wednesday, 26 June 2013
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Branding
Wednesday, 26 June 2013
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Branding
Eh...
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Branding
Eh...
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Branding
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Branding
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Posters
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PostersI decided to try and make posters that
would keep the viewer guessing, and withmy setting being urban, it would fit in with
the canon.
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Posters
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Posters
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Posters
Something simple; a town being overrun. Instead of
addressing what occupying the town, I leave the answer
ambiguous.
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Posters
Something simple; a town being overrun. Instead of
addressing what occupying the town, I leave the answer
ambiguous.
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Posters
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Posters
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Posters
Something that is a little more direct; a missing
person poster.
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Why?
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Why?
The goal of the poster campaign is to help raise awareness of the games existence. Instead of saying what the game is about however, I would leave it ambiguous.
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Why?
The goal of the poster campaign is to help raise awareness of the games existence. Instead of saying what the game is about however, I would leave it ambiguous.
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Why?
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Why?
This is a good example. This poster was leaked sometime before the game, Call of Duty
Black Ops 2 was released.
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Is it feasible?
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Is it feasible?
Expand on ideas
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Is it feasible?
Expand on ideas
Online or IRL
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Is it feasible?
Expand on ideas
Online or IRL
Word of mouth
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Where?
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Where?
Posters for media such as games can often be
distributed via...
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Where?
Posters for media such as games can often be
distributed via...
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Where?
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Where?
Official sites
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Where?
Official sites
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Where?
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Where?
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Where?
Social networking
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Where?
Social networking
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Where?
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Where?
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Where?
And even IRL
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Moral/Ethical issues
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Moral/Ethical issues
Lets address the elephant in the room; using a missing person
poster might, just might, cause some panic.
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Moral/Ethical issues
Lets address the elephant in the room; using a missing person
poster might, just might, cause some panic.
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Moral/Ethical issues
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Moral/Ethical issues
The advertising team forGTA 4 were able to pull thisoff by making it obvious thatthe characters were fictional.
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Advert - 1
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Advert - 1
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Advert - 1
You see the path
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Advert - 1
You see the path
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Advert - 1
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Advert - 1
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Advert - 1
A house in the clearing...
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Advert - 1
A house in the clearing...
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Advert - 1
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Advert - 1
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Advert - 1
Place looks abandoned
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Advert - 1
Place looks abandoned
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Advert - 1
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Advert - 1
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Advert - 1
A woman... And her child?
Wednesday, 26 June 2013
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Advert - 1
A woman... And her child?
Wednesday, 26 June 2013
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Advert - 1
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Advert - 1
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Advert - 1
You’re not alone.
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Advert - 1
You’re not alone.
Wednesday, 26 June 2013
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Advert - 1
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Advert - 1
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Advert - 1
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Advert - 1
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Advert - 1
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Advert - 1
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
Lone walker. Think youcan take it?
Wednesday, 26 June 2013
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Advert - 2
Lone walker. Think youcan take it?
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
There it is. What will you do?
Wednesday, 26 June 2013
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Advert - 2
There it is. What will you do?
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
Aim for the head.
Wednesday, 26 June 2013
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Advert - 2
Aim for the head.
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Advert - 2
Wednesday, 26 June 2013
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Why?
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Why?
A short animated trailer would appeal to the indirect target audience; direct would be covered by more interaction with the Twine community.
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Why?
A short animated trailer would appeal to the indirect target audience; direct would be covered by more interaction with the Twine community.
Not to mention that animation is more eye catching then some text floating across the screen.
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Is it feasible?
Wednesday, 26 June 2013
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Is it feasible?
I’m not going for high quality stuff here; at best, what I would be making would be some advanced GIFS.
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Is it feasible?
Wednesday, 26 June 2013
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Is it feasible?There are plenty of resource materials online that can help me with this, all it will take is time.
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Is it feasible?There are plenty of resource materials online that can help me with this, all it will take is time.
Wednesday, 26 June 2013
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Legal/Ethical issues
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Legal/Ethical issues
Something that I should make clear, in any of myadvertisement, is that
this is a Twine game, and not the next graphics
filled first person zombie shooter.
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Legal/Ethical issues
Something that I should make clear, in any of myadvertisement, is that
this is a Twine game, and not the next graphics
filled first person zombie shooter.
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Legal/Ethical issues
Wednesday, 26 June 2013
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Legal/Ethical issues
And... While my firsttrailer plan does not haveand planned violence, my
second trailer has the unseen protagonist
running at a walker with an axe.
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Where?
Wednesday, 26 June 2013
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Where?
Wednesday, 26 June 2013
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Where?
Video sharing sites
Wednesday, 26 June 2013
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Where?
Video sharing sites
Wednesday, 26 June 2013
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Where?
Wednesday, 26 June 2013
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Where?
Wednesday, 26 June 2013
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Where?
Blogs (Maybe as a signature)
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Where?
Blogs (Maybe as a signature)
Wednesday, 26 June 2013
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Where?
Wednesday, 26 June 2013
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Where?
Wednesday, 26 June 2013
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Where?
And of course, social networking
Wednesday, 26 June 2013
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Wednesday, 26 June 2013
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Promotional
Wednesday, 26 June 2013
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Promotional
I have a LOT of concept art. Art. Doodles. Sketches. In the right place,
this could be beneficial.
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Promotional
Wednesday, 26 June 2013
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Promotional
Wednesday, 26 June 2013
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Promotional
The site Deviantart would be an ideal place to store and promote
my product and it’s concepts.
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Promotional
The site Deviantart would be an ideal place to store and promote
my product and it’s concepts.
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Promotional
Wednesday, 26 June 2013
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Promotional
Wednesday, 26 June 2013
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Promotional
Wednesday, 26 June 2013
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Promotional
Blogs and sites would also be idealto help raise awareness.
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Events
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EventsThere are several game basedevents left throughout the rest
of the year.
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EventsThere are several game basedevents left throughout the rest
of the year.
Wednesday, 26 June 2013
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EventsThere are several game basedevents left throughout the rest
of the year.
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EventsThere are several game basedevents left throughout the rest
of the year.
Wednesday, 26 June 2013
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EventsThere are several game basedevents left throughout the rest
of the year.
Wednesday, 26 June 2013
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EventsThere are several game basedevents left throughout the rest
of the year.
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
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ScheduleThe schedule for which I shall release
my advertisements and game.
July/AugustBegin releasing promotional material
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ScheduleThe schedule for which I shall release
my advertisements and game.
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
SeptemberRelease animated shorts on sites
such as Youtube/Facebook.
Announce the games release date at Eurogamer Expo.
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ScheduleThe schedule for which I shall release
my advertisements and game.
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
Early OctoberBegin posting content on blogs, allow
people to play test game
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ScheduleThe schedule for which I shall release
my advertisements and game.
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
October 31stRelease final build of game
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ScheduleThe schedule for which I shall release
my advertisements and game.
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
July/AugustBegin releasing promotional material
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
July/AugustBegin releasing promotional material
SeptemberRelease animated shorts on sites
such as Youtube/Facebook
Announce at event
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
July/AugustBegin releasing promotional material
SeptemberRelease animated shorts on sites
such as Youtube/Facebook
Announce at event
Early OctoberBegin posting content on blogs, allow
people to play test game
Wednesday, 26 June 2013
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ScheduleThe schedule for which I shall release
my advertisements and game.
July/AugustBegin releasing promotional material
SeptemberRelease animated shorts on sites
such as Youtube/Facebook
Announce at event
Early OctoberBegin posting content on blogs, allow
people to play test game
October 31stRelease final build of game
Wednesday, 26 June 2013
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What is my goal for all of this?
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What is my goal for all of this?
My goal? Well... I’d say it’s to get as manypeople to play the game as possible.
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What is my goal for all of this?
My goal? Well... I’d say it’s to get as manypeople to play the game as possible.
I would also like to know what peopleliked about it, how to improve, and maybe
even expand on the universe.
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Gaining feedback/Future projects
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Gaining feedback/Future projects
So. If my goal is to get as manypeople playing, how do I get
feedback?
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Gaining feedback/Future projects
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Gaining feedback/Future projects
Wednesday, 26 June 2013
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Gaining feedback/Future projects
Wednesday, 26 June 2013
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Gaining feedback/Future projects
Through the beauty of hyperlinks, andGoogle Analytics.
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Gaining feedback/Future projects
Wednesday, 26 June 2013
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Gaining feedback/Future projects
Wednesday, 26 June 2013
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Gaining feedback/Future projects
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Gaining feedback/Future projects
And, if I wanted to go onestep further, I could always
offer people content for submittingreviews or hosting the game.
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Official research bodies
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Official research bodiesAs mentioned before,
bodies such as ISFE and PEGI have a hand in market
research.
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Official research bodiesAs mentioned before,
bodies such as ISFE and PEGI have a hand in market
research.
I could use these bodies to myadvantage in gaining feedback
for my game...Wednesday, 26 June 2013
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Official research bodiesAs mentioned before,
bodies such as ISFE and PEGI have a hand in market
research.
I could use these bodies to myadvantage in gaining feedback
for my game...
BUT.
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Official research bodiesAs mentioned before,
bodies such as ISFE and PEGI have a hand in market
research. BUT.
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Official research bodies
BUT.
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Official research bodies
The likeliness ofthat happening is slim to none; marketingbodies work more so with mainstreamcompanies instead of Indie developers.
BUT.
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Thank you for yourtime.
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Thank you for yourtime.
Any questions before wewrap up?
Wednesday, 26 June 2013